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Technology and Desire
The Transgressive Art of Moving Images
Rania Gaafar
Intellect Books, 2014

The spectral realm at the boundaries of images incessantly reveals a desire to see beyond the visible and its medium: screens, frames, public displays, and projection sites in an art context. The impact of new media on art and film has influenced the material histories and performances (be they in theory or practice) of images across the disciplines. Digital technologies have not only shaped post-cinematic media cultures and visual epistemologies, but they are behind a growing shift towards a new realism in theory, art, film, and in the art of the moving image in particular. Technology and Desire examines the performative ontologies of moving images across the genealogies of media and their aesthetic agency in contemporary media and video art, CGI, painting, video games, and installations. Drawing on cultural studies, media and film theory as well as art history to provide exemplary evidence of this shift, this book has as its central theme the question of whether images are predicated upon transgressing the boundaries of their framing—and whether in the course of their existence they develop a life of their own.

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Why I Buy
Self, Taste, and Consumer Society in America
Rami Gabriel
Intellect Books, 2013
Why do we buy? How do our acts of—and ideas about—consumption impact our selves, our institutions, and our societies? An incisive response to these questions, Why I Buy explains how consumption came to give meaning and value to social and personal life.
 
Balancing psychological, conceptual, and historical analyses with examples drawn from popular culture and mass media, Rami Gabriel traces the ways in which beliefs about the self—including dualism, individualism, and expressivism—influence consumer behavior. These understandings of the self, Gabriel argues, structure the values that Americans seek and find in consumer society; they therefore have structural consequences for our cultural, political, and economic lives. For example, Gabriel describes how imbalances in the institutions of participatory politics have directly resulted from a consumer society centered on powerful nongovernmental institutions and a scattered body of disengaged citizens whose social and individual needs are not primarily satisfied through civic involvement. By exploring the relationship between our individual needs and our institutions, Gabriel ultimately points the way toward transformations that could lead to a more sustaining and sustainable society.
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Performing Revolutionary
Art, Action, Activism
Nicole Garneau
Intellect Books, 2018
The result of five years of practice-based creative research focused on Nicole Garneau’s UPRISING project, Performing Revolutionary presents a number of methods for the creation of politically charged interactive public events in the style of a how-to guide. UPRISING, a series of public demonstrations in eight locations in the United States and five in Europe, involved thousands of voluntary participants who came together to create radical change through performance art. Bringing together accounts by participants, writers, theorists, artists, and activists, as well as photographs and critical essays, Performing Revolutionary offers a fresh perspective on the challenges of moving from critique to action.
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Writing on Drawing
Essays on Drawing Practice and Research
Steve Garner
Intellect Books, 2008

Increased public and academic interest in drawing and sketching, both traditional and digital, has allowed drawing research to emerge recently as a discipline in its own right. In light of this development, Writing on Drawing presents a collection of essays that reveal a provocative agenda for the field, analyzing the latest work on creativity, education, and thinking from a variety of perspectives. Bringing together contributions by leading artists and researchers, this volume offers consolidation, discussion, and guidance for a previously fragmented discipline. Available for the first time in paperback, it will be an essential resource for artists, scientists, designers, and engineers.

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Living Histories
Global Conversations in Art Education
Dustin Garnet
Intellect Books, 2022
New perspectives on art education from around the world.

Art education historians are not passive collectors of the past, but scholars engaged in new ways of doing history. The discipline is predicated on cultivating stories that move beyond representation to attend to aesthetic dimensions that bridge historiography, material culture, and teacher education. To keep pace with the movements of art and society, this edited collection considers that art education requires more inclusive and holistic versions of history from perspectives that break down barriers and cross borders in the pursuit of more informed and diverse understandings of the field. Living Histories is a collection of scholarship that explores the histories of art education through a series of international contexts, with contributions from more than thirty scholars based in eighteen countries.
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Fashion Knowledge
Theories, Methods, Practices and Politics
Elke Gaugele
Intellect Books, 2024
On theory and method in the changing field of fashion studies. 

At a point when fashion studies are expanding and the fashion industry is at a crucial point of change, Fashion Knowledge makes a valuable contribution to the field. The book explores current issues in fashion research, with a focus on the relationship between theory and practice. This edited collection assembles academic essays and intellectual activism next to visual essays and artistic interventions, proposing a different concept for fashion research that eschews the traditional logic of academic fashion studies. It features acclaimed designers, artists, curators, and theorists whose work investigates the multi-faceted debates on the rise of practice-based research in fashion. Contributors look at new forms of fashion knowledge that are forming along with shifting practices, shedding light on the entanglement of fashion and politics in both contemporary and historical moments.
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The Ned Kelly Films
A Cultural History of Kelly History
Stephen Gaunson
Intellect Books, 2013
Irish Australian outlaw Ned Kelly led one of the most spectacular outbreaks the tradition has ever experienced, culminating in a siege at Glenrowan on June 28, 1880. Donned in homemade metal armor and a helmet, he was captured and sentenced to hang at the Melbourne Gaol in November. Immortalized in a series of onscreen productions, he has since become one of the most resilient screen presences in the history of Australian cinema. The Ned Kelly Films recounts the history of this presence, covering the nine feature films, three miniseries, and two TV movies that have been made about this controversial character.
 
Providing a comprehensive overview of these productions and their reception, Stephen Gaunson illuminates a central irony: From dime novels to comics to the branding of the site where he was captured, most cultural representations of Kelly are decidedly lowbrow. But only the films have been condemned for not offering a more serious interpretation of this figure and his historical context. Parsing the assumption that films about Kelly should do more than broadcast the sentiments of his fans, Gaunson explores why historical films have a reputation as a form of “bad” culture. Asking what value we can place on such “bad” historical cinema, he offers new insights about the textual characteristics of cinematic material and the conditions of film distribution, circulation, and reception.
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Radio Content in the Digital Age
The Evolution of a Sound Medium
Angeliki Gazi,
Intellect Books, 2011

The traditional radio medium has seen significant changes in recent years as part of the current global shift toward multimedia content, with both digital and FM making significant use of new technologies, including mobile communications and the Internet. This book focuses on the important role these new technologies play—and will play as radio continues to evolve. This series of essays by top academics in the field examines new options for radio technology as well as a summary of the opportunities and challenges that characterize academic and professional debates around radio today.

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Experimental Dining
Performance, Experience and Ideology in Contemporary Creative Restaurants
Paul Geary
Intellect Books, 2021
This book explores the creation of the dining experience as a form of multisensory performance.

Experimental Dining examines the construction of the world of restaurants and their creative methods, the experience of dining, and the broader ideological frames within which the work takes place, bringing together ideas around food, philosophy, performance and cultural politics to offer an interdisciplinary understanding of the practice and experience of creative restaurants. The author contends that the work of the experimental restaurant, while operating explicitly within an economy of experiences, is not absolutely determined by that political or economic context. Its practice has the potential to appeal to more than idle curiosity for novelty. It can be unsettling and revealing, provocative and evocative, personal and political, experimental and considered, thoughtful and sensual. Or in other words, that the food event can be art.
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Directory of World Cinema
American Hollywood
Lincoln Geraghty
Intellect Books, 2011

With its sprawling celebrity homes, the Walk of Fame, and the iconic sign on the hill, Hollywood is truly the land of stars. Glamorous and larger than life, many of the most memorable motion pictures of all time have emanated from its multimillion-dollar film industry, which exports more films per capita than that of any other nation.

Directory of World Cinema: American Hollywood lays out the cinematic history of Tinseltown—the industry, the audiences, and, of course, the stars—highlighting important thematic and cultural elements throughout. Profiles and analyses of many of the industry’s most talented and prolific directors give insights into their impact on Hollywood and beyond. A slate of blockbuster successes—and notable flops—are here discussed, providing insight into the ever-shifting aesthetic of Hollywood’s enormous global audience.

User-friendly and concise yet containing an astonishing amount of information, Directory of World Cinema: American Hollywood shows how truly indispensable the Hollywood film industry is and provides a fascinating account of its cultural and artistic significance as it marks its centennial.

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Directory of World Cinema
American Hollywood 2
Lincoln Geraghty
Intellect Books, 2015
Hollywood continues to reign supreme; from award-winning dramas to multimillion-dollar, special-effects-laden blockbusters, Tinseltown produces the films that audiences around the world go to the cinema to see. While the film industry has dramatically changed over the years—stars have come and gone, studios have risen and fallen, new technologies have emerged to challenge directors and entice audiences—Hollywood remains the center of global media entertainment.
The second volume of Directory of World Cinema: American Hollywood builds on its predecessor by exploring how the industry has evolved and expanded throughout its history. With new essays that discuss the importance of genre, adaptation, locations, and technology in the production of film, this collection explores how Hollywood has looked to create, innovate, borrow, and adapt new methods of filmmaking to capture the audience’s imaginations. Touching on classic films such as North by Northwest and Dirty Harry alongside CGI blockbusters like The Lord of the Rings and The Dark Knight as well as comedies such as When Harry Met Sally and Jerry Maguire, this landmark book charts the changing tastes of cinemagoers and the diverse range of offerings from Hollywood.
User-friendly and concise, yet dense and wide-ranging, Directory of World Cinema: American Hollywood 2 demonstrates that Hollywood, despite its challenges from independent filmmakers and foreign directors, remains the undisputed king of moviemaking in the twenty-first century.

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Black Swan Lake
Life of a Wetland
Rod Giblett
Intellect Books, 2013
Rod Giblett came to live by Forrestdale Lake in southwestern Australia in 1986. Based in part on a nature journal he kept for several years, Black Swan Lake traces the life of the plants and animals of the surrounding area through the seasons. Presenting a wetlands calendar that charts the yearly cycle of the rising, falling, and drying waters of this internationally significant wetland, this book is a modern-day Walden. The first book to provide a cultural and natural history of this place—taking into account the indigenous people’s concept of the seasons (six instead of four)—Black Swan Lake will be enjoyed by conservationists, as well as others seeking connection with place, plants, and animals in their own bioregion.

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Canadian Wetlands
Places and People
Rod Giblett
Intellect Books, 2014
In Canadian Wetlands, Rod Giblett reads the Canadian canon against the grain, critiquing its popular representation of wetlands and proposing alternatives by highlighting the work of recent and contemporary Canadian authors, such as Douglas Lochhead and Harry Thurston, and by entering into dialogue with American writers. The book will engender mutual respect between researchers for the contribution that different disciplinary approaches can and do make to the study and conservation of wetlands internationally. 
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Modern Melbourne
City and Site of Nature and Culture
Rod Giblett
Intellect Books, 2020
Melbourne, founded in 1835 among marshes and beside a sluggish stream, grew from wetlands into a world-class modern city. Drawing on a wide range of historical, literary, and artistic sources, this book explores the cultural and environmental history of the city and its site. Tracing the city from its swampy beginnings in a squatter’s settlement nestled in the marshy delta of the Yarra and Maribyrnong Rivers, Rod Giblett illuminates Melbourne through its visible structures and the invisible history of its site.
 
It places Melbourne within an international context by comparing and contrasting it to other cities built on or beside wetlands, including London, New York, Paris, Los Angeles, and Toronto. Further, it is the first book to apply the work of European thinkers and writers on modernity and the modern city—such as Walter Benjamin and Peter Sloterdijk—to an analysis of Melbourne. Giblett considers the intertwining of nature and culture, people and place, and cities and wetlands in this bioregional and ecocultural analysis. Placing the city in its proper bioregional and international contexts, Modern Melbourne provides a rich historical analysis of the cultural capital of Australia.
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People and Places of Nature and Culture
Rod Giblett
Intellect Books, 2011

Using the rich and vital Australian Aboriginal understanding of country as a model, People and Places of Nature and Culture affirms the importance of a sustainable relationship between nature and culture. While current thought includes the mistaken notion—perpetuated by natural history, ecology, and political economy—that humans have a mastery over the Earth, this book demonstrates the problems inherent in this view. In the current age of climate change, this is an important appraisal of the relationship between nature and culture, and a projection of what needs to change if we want to achieve environmental stability.

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Photography and Landscape
Rod Giblett
Intellect Books, 2012
With a focus on the settler societies of the United States and Australia, Photography and Landscape is a new critical account of landscape photography created through a unique collaboration between a photography writer and a landscape photographer. Beginning with the frontier days of the American West, the subsequent century-long popularity of landscape photography is exemplified by images from Carleton Watkins to Ansel Adams, the New Topographics to Richard Misrach, all of whose works are considered here. Along with discussions of other contemporary photographers, this extensively illustrated volume demonstrates the influence of settler societies on landscape photography, in which skilled photographers captured the fascination with and the appeal of the land and its expanse.
            The latest installment in Intellect’s Critical Photography series, Photography and Landscape is a visually striking introduction to one of the most important modes of photography.
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Building Community Choirs in the Twenty-First Century
Re-imagining Identity through Singing in Northern Ireland
Sarah Jane Gibson
Intellect Books, 2023
An examination of how community choirs in Northern Ireland are attempting to transcend sectarian boundaries.

Building Community Choirs explores the under-researched practice of community choral singing in Northern Ireland. Sarah-Jane Gibson conducted ethnographic research with five choirs in various locations over the course of five years and illustrates how choirs reimagine identity through the ways they organize, rehearse, and perform. By actively rethinking conceptions of identities within their groups, Gibson’s study shows how gender, age, religious faith, and ethnic diversity can both influence structures of community in the region and be influenced by them.
 
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Beauty and the Beast
Italianness in British Cinema
Elisabetta Girelli
Intellect Books, 2009

Scholarly interest in issues of national identity and representation has been increasing for years, and cinema is a major resource for that work, as it allows for cross-cultural dialogue and the portrayal of different layers of representation and cultural stereotypes. Beauty and the Beast takes a look at the depictions of Italy and the Italians in British cinema.

Elisabetta Girelli draws upon cultural and social history to assess the ongoing representation of “Italianness” in British film, and its crucial role in defining and challenging British national identity. Girelli provides an original survey of archival material such as World War II footage, and an analysis of significant British films like Summer Madness and A Room With A View. Drawing on British literary and filmic tradition to analyze the rise of specific images of the Italian other, Beauty and the Beast is a noteworthy and unique contribution to film and cultural studies.

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Israel as a Modern Architectural Experimental Lab, 1948-1978
Inbal Ben-Asher Gitler
Intellect Books, 2019
This collection discusses the innovative and experimental architecture of Israel during its first three decades following the nation’s establishment in 1948. Written by leading researchers, the volume highlights new perspectives on the topic, discussing the inception, modernization, and habitation of historic and lesser-researched areas alike in its interrogation. Inbal Ben-Asher Gitler and Anat Geva show how Israeli nation building, in its cultural, political, and historical contexts, constituted an exceptional experiment in modern architecture. Examples include modern experiments in mass housing design; public architecture such as exhibition spaces, youth villages, and synagogues; a necessary consideration of climate in modern architectural experiments; and the exportation of Israeli modern architecture to other countries.
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'Avant-garde' Art Groups in China, 1979-1989
Paul Gladston
Intellect Books, 2013
This book gives a critical account of four of the most significant avant-garde Chinese art groups and associations of the late 1970s and ’80s. It is made up largely of conversations conducted by the author with members of these organizations that provide insight into the circumstances of artistic production during the decade leading up to the Tiananmen Square Massacre of 1989. The conversations are supported by an extended introduction and other comprehensive notes that give a detailed overview of the historical circumstances under which the groups and associations developed.
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Britpop Cinema
From Trainspotting to This is England
Matt Glasby
Intellect Books, 2019
The Britpop movement of the mid-1990s defined a generation, and the films were just as exciting as the music. Beginning with Shallow Grave, hitting its stride with Trainspotting, and going global with The Full Monty, Lock, Stock and Two Smoking Barrels, Shaun of the Dead, and This Is England, Britpop cinema pushed boundaries, paid Hollywood no heed, and placed the United Kingdom all too briefly at the center of the movie universe. Featuring exclusive interviews with key players such as Simon Pegg, Irvine Welsh, Michael Winterbottom and Edgar Wright, Britpop Cinema combines eyewitness accounts, close analysis, and social history to celebrate a golden age for UK film.
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Directory of World Cinema
Australia and New Zealand
Ben Goldsmith
Intellect Books, 2010

This addition to Intellect's Directory of World Cinema series turns the spotlight on Australia and New Zealand and offers an in-depth and exciting look at the cinema produced in these two countries since the turn of the twentieth century.  Though the two nations share considerable cultural and economic connections, their film industries remain distinct, marked by differences of scale, level of government involvement and funding, and relations with other countries and national cinemas. Through essays about prominent genres and themes, profiles of directors, and comprehensive reviews of significant titles, this user-friendly guide explores the diversity and distinctiveness of films from Australia and New Zealand from Whale Rider to The Piano to Wolf Creek.

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Directory of World Cinema
Australia and New Zealand 2
Ben Goldsmith
Intellect Books, 2015
Building on and bringing up to date the material presented in the first installment of Directory of World Cinema: Australia and New Zealand, this volume continues the exploration of the cinema produced in Australia and New Zealand since the beginning of the twentieth century. Among the additions to this volume are in-depth treatments of the locations that feature prominently in the countries’ cinema. Essays by leading critics and film scholars consider the significance of the outback and the beach in films, which are evoked as a liminal space in Long Weekend and a symbol of death in Heaven’s Burning, among other films. Other contributions turn the spotlight on previously unexplored genres and key filmmakers, including Jane Campion, Rolf de Heer, Charles Chauvel, and Gillian Armstrong.
 
Accompanying the critical essays in this volume are more than one hundred and fifty new film reviews, complemented by film stills and significantly expanded references for further study. From The Piano to Crocodile Dundee, Directory of World Cinema: Australia and New Zealand 2 completes this comprehensive treatment of a consistently fascinating national cinema.
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Temporary Stages II
Critically Oriented Drama Education
Jo Beth Gonzalez
Intellect Books, 2013
Theater teachers are forced to adapt constantly. Whether responding to advancing technologies, cuts to (or the growth of) their program, or ever-changing governmental mandates, they struggle to serve both their students and their craft. Using a theater arts program at one at a Midwestern high school, this book explores how change, good or ill, directly impacts students as well as teachers. Building on the work of the previous edition of Temporary Stages, Jo Beth Gonzalez shows teachers how to sustain confidence and outlines “critically conscious” teaching, a technique that encourages students to practice self-agency and critical awareness. Essential reading for all theater teachers, this indispensable resource is a font of innovative classroom and production practices.
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Open Roads, Closed Borders
The Contemporary French-Language Road Movie
Michael Gott
Intellect Books, 2013
This is the first collection of essays about French-language road movies, a particularly rich yet critically neglected cinematic category. These films, the contributors argue, offer important perspectives on contemporary French ideas about national identity, France’s former colonies, Europe, and the rest of the world. Taken together, the essays illustrate how travel and road motifs have enabled directors of various national origins and backgrounds to reimagine space and move beyond simple oppositions such as Islam and secularism, local and global, home and away, France and Africa, and East and West.

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Orphan Black
Performance, Gender, Biopolitics
Andrea Goulet
Intellect Books, 2018
This book presents a groundbreaking exploration of the hit television series Orphan Black and the questions it raises for performance and technology, gender and reproduction, and biopolitics and community. 

Contributors come from a range of backgrounds and explore the digital innovations and technical interactions between human and machine that allow the show to challenge conventional notions of performance and identity, address family themes, and Orphan Black’s own textual genealogy within the contexts of science, reproductive technology, and the politics of gender, and extend their inquiry to the broader question of community in a "posthuman" world of biopolitical power. Mobilizing philosophy, history of science, and literary theory, scholars analyze the ways in which Orphan Black depicts resistance to the many forms of power that attempt to capture, monitor, and shape life today.
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Transformations
Art and the City
Elizabeth M. Grierson
Intellect Books, 2017
The contributors to Transformations explore the interactions between people and their urban surroundings through site-specific art and creative practices, tracing the ways in which people inhabit, imagine, and shape their cities. Drawing on the work of global artists, from Cambodia to Australia, New Zealand to the United States, this collection investigates the politics and democratization of space through an examination of art, education, justice, and the role of the citizen in the city. The essays explore how creative practices can work in tandem with ever-changing urban technologies and ecologies to both disrupt and shape urban public spaces.
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Queer Cinema in Europe
Robin Griffiths
Intellect Books, 2008
Queer cinema has gained scholarly attention in recent years as a manifestation of the conflicts, anxieties, and liberation of European sexuality. Robin Griffiths’ Queer Cinema in Europe, the first anthology of its kind, probes the questions and implications of sex, gender, and identity in contemporary European filmmaking. An esteemed group of contributors discuss the varieties of lesbian and gay representation to deconstruct and redefine notions of national identity and culture in a diverse European context. This volume explores a wide scope of films, directors, and genres to forge a new understanding of what it means to be queer in the twenty-first century. 
 
 
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Punk Now!!
Contemporary Perspectives on Punk
Matt Grimes
Intellect Books, 2020
Punk Now!! brings together papers from the second incarnation of the Punk Scholars Network International Conference and Postgraduate Symposium, with contributions from revered academics and new voices alike in the field of punk studies. The collection ruminates on contemporary and non-Anglophone punk as well as its most anti-establishment tendencies. It exposes not only modern punk, but also punk at the margins: areas that have previously been poorly served in studies on the cultural phenomenon. By compiling these chapters, Matt Grimes and Mike Dines offer a critical contribution to a field that has been saturated with nostalgic and retrospective research. The range and depth of these chapters encapsulates the diverse nature of the punk subculture—and the adjacent academic study of punk—today.
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Anna Grimshaw
Intellect Books, 1995
Questions of vision and knowledge are central to debates about the world in which we live. Developing new analytical approaches toward ways of seeing is a key challenge facing those working across a wide range of disciplines. How can visuality be understood on its own terms rather than by means of established textual frameworks? Visualizing Anthropology takes up this challenge. Bringing together a range of perspectives anchored in practice, the book maps experiments in the forms and techniques of visual enquiry.

The origins of this collection lie in visual anthropology. Although the field has greatly expanded and diversified, many of the key debates continue to be focused around the textual concerns of the mainstream discipline. In seeking to establish a more genuinely visual anthropology, the editors have sought to forge links with other kinds of image-based projects. Ethnography is the shared space of practice. Understood not as a specialized method but as cultural critique, the book explores new collaborative possibilities linked to image-based work.
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Aleksandr Askoldov
The Commissar
Marat Grinberg
Intellect Books, 2016
Filmed in1966 and ’67, but kept from release for twenty years, The Commissar is unquestionably one of the most important and compelling films of the Soviet era. Based on a short story by Vasily Grossman, it tells of a female Red Army commissar who is forced to stay with a Jewish family near the frontlines of the battle between the Red and White Armies as she waits to give birth. The film drew the ire of censors for its frank portrayal of the violence faced by Russian Jews in the wake of the revolution.
            This book is the first companion to the film in any language. It recounts the film’s plot and turbulent production history, and it also offers a close analysis of the artistic vision of its director, Aleksandr Askoldov, and the ways that viewers can trace in the film not only his complex aesthetics, but also the personal crises he endured in the years leading up to the film. The result is an indispensable companion to an unforgettable film.
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Money Talks
Media, Markets, Crisis
Jostein Gripsrud
Intellect Books, 2014
Money Talks explores the ways the concepts of money and capital are understood and talked about by a range of people, from traders to ordinary investors, and how these accounts are framed and represented across a range of media. This collection brings together leading writers and emerging researchers to demonstrate how work in media and cultural studies can contribute to debates around the meanings of money, the operations of capital, and the nature of the current crisis. Drawing on a range of work from across disciplines, Money Talks offers a provocative and pathbreaking demonstration of the value of incorporating approaches from media and cultural studies into an understanding of economic issues.
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Media, Markets and Public Spheres
European Media at the Crossroads
Jostein Gripsrud
Intellect Books, 2010

Using a sample of European newspapers and their TV listings as a stepping stone, Media, Markets and Public Spheres presents an overview of changes in European public spheres over the last fifty years. With in-depth analyses of structural changes in press and broadcasting, changing relations between media, and changes in media policies, this book explores how and why the media decisively influence most aspects of society. Media, Markets and Public Spheres will be useful to students in media and communication studies and European studies, as well as for those studying sociology and political science.

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Islamic Architecture on the Move
Motion and Modernity
Christiane Gruber
Intellect Books, 2016
Even a casual observer can spy traces of Islamic architecture and design on buildings all over the world, a reminder that artistic traditions and visual culture have never been limited to their region or country of origin, but rather are highly diffusible.
            This book brings together scholars from architectural studies, design, art history, and other fields to challenge and expand concepts of Islamic architecture. Ranging from eighteenth-century Ottoman tents to manifestations of Islamic motifs in 1960s Hawaii, this richly illustrated volume raises key questions about Islamic architecture, and, more broadly, about how we can rethink our understanding of material, artistic, and cultural mobility in the modern world.
 
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Fan Phenomena
Mermaids
Matthieu Guitton
Intellect Books, 2016
Disney’s Princess Ariel would give anything to be “where the people are,” but little does she know there’s an ever-growing fan base of humans dying to be down in the ocean where she is. Movies like the Little Mermaid and Pirates of the Caribbean have sparked the interest of newer generations of mermaid fans, but our enchantment with these mythical creatures of the sea goes back for centuries. Fan Phenomena: Mermaids takes a deep dive into these fascinations and the cultural creations that mermaids inspire among fans of all ages.

Mermaids, and merfolk more generally, are everywhere you look. Merfolk devotees march in themed parades and practice mermaid-ing—swimming with a mermaid tail. There’s mermaid fiction and mermaid virtual reality; mermaid art and #mermaid trends. You may not know it, but transgenerational merfolk fan communities stretch around the world—from sea to shining sea. And their popularity is only growing.

In Fan Phenomena: Mermaids, Matthieu Guitton assembles a star-studded cast of scholars and popular culture insiders to decode the mermaid phenomenon. The book explores how merfolk have evolved in popular culture and what it is that grants them their privileged status among fantasy creatures. Illustrated throughout with fan photographs and stills from a plethora of films and TV shows, this new addition to the Fan Phenomena series promises to both fascinate and delight readers—earthbound and ocean-going alike.
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Strategic Advertising Mechanisms
From Copy Strategy to Iconic Brands
Jorge David Fernández Gómez
Intellect Books, 2021
An academic review of the major marketing techniques that transformed advertising communication forever.

This book takes an in-depth look at the most important and transcendent strategic advertising mechanisms to emerge in the twentieth century. Charting trends in classic advertising methodologies, the author explores key concepts from Rosser Reeves’s unique selling proposition and Procter & Gamble’s copy strategy to influential modern approaches including Kevin Roberts’s Lovemarks and Douglas Holt’s iconic brand framework. It also considers European mechanisms, including Jacques Séguéla’s star strategy and Henri Joannis’ psychological axis theory. Practitioners, researchers, scholars, and students will find much to gain from this rich exploration of the strategies that shaped modern advertising and the figures behind them.
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