front cover of Lessons in Leadership
Lessons in Leadership
Steve Adubato, PhD
Rutgers University Press, 2016
In this practical guide, Emmy Award-winning public broadcasting anchor Steve Adubato teaches readers to be self-aware, empathetic, and more effective leaders at work and at home. His powerful case studies spotlighting dozens of leaders—from Pope Francis to New Jersey governor Chris Christie—are complemented by concrete tips and tools based in real-life scenarios. With Lessons in Leadership, readers can learn to steer others through difficult economic times, to mentor rising leaders, to provide straight talk to underperforming employees, and even how to lead a company through a significant change. 
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front cover of Make the Connection
Make the Connection
Improve Your Communication at Work and at Home
Adubato, Steve
Rutgers University Press, 2006

In this collection of compelling and practical essays, Emmy Award–winning broadcaster, newspaper columnist, and motivational speaker Steve Adubato shares concrete tips and tools that will help you connect more effectively at work, at home, under pressure, in leadership roles, and in high-tech environments. From avoiding unnecessary arguments with your spouse to coaching a valuable, yet difficult employee, Adubato’s essays delve into the key factors that motivate people to act and respond the way that they do.

You will find answers to some of the most common questions about public speaking as well as advice on overcoming its anxieties. Whether the forum is a PTA meeting or a large professional function, essays explore topics such as:

  • Why even practiced speakers sometimes experience stage fright
  • How to keep your audience awake and  interested in what you are saying

 You will learn essential skills for interacting in the workplace, including:

  • How to negotiate a good deal and still be honest and straight
  • How to keep team projects from falling apart
  • How to conduct yourself in confrontational situations, such as receiving a public insult

Drawing on examples set by public figures, including Bill Clinton, Rudy Giuliani, Mario Cuomo, Martha Stewart, Jack Welch, Joe Torre, and many others, Adubato addresses the unique communication challenges that those in leadership positions face. Essays examine:

·         What ordinary people can learn from leaders in high-profile positions

·         Why so many leaders have difficulty taking responsibility and apologizing for their actions

As technology continues to provide opportunities for quicker and more visual communication, Adubato also lets you know when hi-tech bells and whistles get in the way of making a more personal and human connection. For instance, 

·         Why do we hide behind e-mail messages when we have something very difficult to say?

·         How does communication deteriorate when cell phones and e-mail are competing for our attention?

Finally, Adubato reminds us that communicating at home is no less important or any less difficult than communicating in public or at work. From contemporary challenges to age-old questions, essays explore:

·         How you can more effectively talk with your kids about war and terrorism

·         What forms of persuasion are more effective than nagging

Filled with timely examples and practical suggestions, Make the Connection is a must-read for everyone looking to improve their professional and personal relationships.

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front cover of A Mayor for All the People
A Mayor for All the People
Kenneth Gibson's Newark
Robert C. Holmes
Rutgers University Press, 2020
In 1970, Kenneth Gibson was elected as Newark, New Jersey’s first African-American mayor, a position he held for an impressive sixteen years. Yet even as Gibson served as a trailblazer for black politicians, he presided over a troubled time in the city’s history, as Newark’s industries declined and its crime and unemployment rates soared.
 
This book offers a balanced assessment of Gibson’s leadership and his legacy, from the perspectives of the people most deeply immersed in 1970s and 1980s Newark politics: city employees, politicians, activists, journalists, educators, and even fellow big-city mayors like David Dinkins. The contributors include many of Gibson’s harshest critics, as well as some of his closest supporters, friends, and family members—culminating in an exclusive interview with Gibson himself, reflecting on his time in office.
 
Together, these accounts provide readers with a compelling inside look at a city in crisis, a city that had been rocked by riots three years before Gibson took office and one that Harper’s magazine named “America’s worst city” at the start of his second term. At its heart, it raises a question that is still relevant today: how should we evaluate a leader who faced major structural and economic challenges, but never delivered all the hope and change he promised voters?
 
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front cover of What Were They Thinking?
What Were They Thinking?
Crisis Communication: The Good, the Bad, and the Totally Clueless
Steve Adubato, Ph.D.
Rutgers University Press, 2008
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."

Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:

  • The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever
  • Don Imus: Sometimes saying "sorry" is too little too late
  • Former Attorney General Alberto Gonzales: Authority does not put you above questioning
  • Bill O'Reilly: Know when to stop defending yourself and save face
  • Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you
  • Hurricane Katrina: A natural disaster that led to a larger governmental disaster
  • The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet

Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

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front cover of You Are the Brand
You Are the Brand
Adubato, Steve
Rutgers University Press, 2011

Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:

  • Feel they have something of value to offer,
  • Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,
  • Want their customers to buy products and services again and again,
  • Feel unappreciated in their current job,
  • Have recently lost a job or are seeking their first job out of college,
  • Are trying to get back into the workforce after years of being "out of it."

 

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