front cover of
Regina M Marchi
Rutgers University Press
Honoring relatives by tending graves, building altars, and cooking festive meals has been an honored tradition among Latin Americans for centuries. The tribute, "el Dia de los Muertos," has enjoyed renewed popularity since the 1970s when Latino activists and artists in the United States began expanding "Day of the Dead" north of the border with celebrations of performance art, Aztec danza, art exhibits, and other public expressions.

Focusing on the power of ritual to serve as a communication medium, Regina M. Marchi combines a mix of ethnography, historical research, oral history, and critical cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the mainstream. A testament to the complex nature of ethnic identity, Day of the Dead in the USA provides insight into the power of ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.

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front cover of Day of the Dead in the USA, Second Edition
Day of the Dead in the USA, Second Edition
The Migration and Transformation of a Cultural Phenomenon
Regina M Marchi
Rutgers University Press, 2022
Honoring relatives by tending graves, building altars, and cooking festive meals has been a major tradition among Latin Americans for centuries. The tribute, "El Día de los Muertos," has enjoyed renewed popularity since the 1970s when Latinx activists and artists in the United States began expanding "Day of the Dead" north of the border with celebrations of performance art, Aztec danza, art exhibits, and other public expressions.
 
Focusing on the power of public ritual to serve as a communication medium, this revised and updated edition combines a mix of ethnography, historical research, oral history, and critical cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the mainstream. A testament to the complex role of media and commercial forces in constructions of ethnic identity, Day of the Dead in the USA provides insight into the power of art and ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.
 
Today Chicano-style Day of the Dead events take place in all fifty states. This revised edition provides new information about:
  • The increase in events across the US, incorporating media coverage and financial aspects,
  • Recent political movements expressed in contemporary Day of the Dead celebrations, including #BlackLivesMatter and #MeToo
  • Greater media coverage and online presence of the celebration in blogs, websites, and streaming video
  • Día de los Muertos themes and iconography in video games and films 
  • The proliferation of commercialized merchandise such as home goods, apparel, face paints and jewelry at mainstream big box and web retailers, as well as the widespread proliferation of calavera-themed decorations and costumes for Halloween
  • 24 new full color illustrations

 
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front cover of Digging The Days Of The Dead
Digging The Days Of The Dead
Juanita Garciagodo
University Press of Colorado, 1998

front cover of Halloween and Other Festivals of Death and Life
Halloween and Other Festivals of Death and Life
Jack Santino
University of Tennessee Press, 1993
Why do we celebrate Halloween? No one gets the day off, and unlike all other major holidays it has no religious or governmental affiliation. A survivor of our pre-Christian, agrarian roots, it has become one of the most popular and widely celebrated festivals on the contemporary American calendar.
Jack Santino has put together the first collection of essays to examine the evolution of Halloween from its Celtic origins through its adaptation into modern culture. Using a wide variety of perspectives and approaches, the thirteen essayists examine customs, communities, and material culture to reveal how Halloween has manifested itself throughout all aspects of our society to become not just a marginal survivor of a dying tradition but a thriving, contemporary, post-industrial festival.  Its steadily increasing popularity, despite overcommercialization and criticism, is attributed to its powerful symbolism that employs both pre-Christian images and concepts from popular culture to appeal to groups of all ages, orientations, and backgrounds. However, the essays in this volume also suggest that there is something ironic and unsettling about the immense popularity of a holiday whose main images are of death, evil, and the grotesque.
Halloween and other Festivals of Death and Life is a unique contribution that questions our concepts of religiosity and spirituality while contributing to our understanding of Halloween as a rich and diverse reflection of our society’s past, present, and future identity.
The Editor: Jack Santino is an associate professor in the department of popular culture at Bowling Green State University, Bowling Green, Ohio.
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front cover of Singing for the Dead
Singing for the Dead
The Politics of Indigenous Revival in Mexico
Paja Faudree
Duke University Press, 2013
Singing for the Dead chronicles ethnic revival in Oaxaca, Mexico, where new forms of singing and writing in the local Mazatec indigenous language are producing powerful, transformative political effects. Paja Faudree argues for the inclusion of singing as a necessary component in the polarized debates about indigenous orality and literacy, and she considers how the coupling of literacy and song has allowed people from the region to create texts of enduring social resonance. She examines how local young people are learning to read and write in Mazatec as a result of the region's new Day of the Dead song contest. Faudree also studies how tourist interest in local psychedelic mushrooms has led to their commodification, producing both opportunities and challenges for songwriters and others who represent Mazatec culture. She situates these revival movements within the contexts of Mexico and Latin America, as well as the broad, hemisphere-wide movement to create indigenous literatures. Singing for the Dead provides a new way to think about the politics of ethnicity, the success of social movements, and the limits of national belonging.
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