Sundiata Keita Cha-Jua traces Brooklyn's transformation from a freedom village into a residential commuter satellite that supplied cheap labor to the city and the region. He examines why Brooklyn remained unindustrialized while factories and industrial complexes were built in nearly all the neighboring white-majority towns. As Brooklyn's population tilted more heavily toward single young men employed in the factories and as the city's cheaper retail businesses drew the town's consumer dollars, local businesses--except those catering to nightlife and vice--withered away.
Drawing on town records, regional and African American newspapers, census data, and other sources, Cha-Jua provides a detailed social and political history of America's first Black town. He places Brooklyn in the context of Black-town development and African American nationalism and documents the dedicated efforts of its Black citizens to achieve political control and build a thriving, autonomous, Black-majority community.
America's First Black Town challenges scholarly assumptions that Black political control necessarily leads to internal unity and economic growth. Outlining dynamics that presaged the post-1960s plight of Gary, Detroit, and other Black-dominated cities, Cha-Jua confirms that, despite Brooklyn's heroic struggle for autonomy, Black control was not enough to stem the corrosive tide of internal colonialism.
Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters.
This book is the recipient of the 2021 Norman L. and Roselea J. Goldberg Prize from Vanderbilt University Press for the best book in the area of art or medicine.
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