front cover of Heroes and Hero Cults in Latin America
Heroes and Hero Cults in Latin America
Edited by Samuel Brunk and Ben Fallaw
University of Texas Press, 2006

Latin American history traditionally has been defined by larger-than-life heroes such as Símon Bolívar, Emiliano Zapata, and Evita Perón. Recent scholarship, however, tends to emphasize social and cultural factors rather than great leaders. In this new collection, Samuel Brunk and Ben Fallaw bring heroes back to the center of the debate, arguing that heroes not only shape history, they also "tell us a great deal about the places from which they come."

The original essays in this collection examine ten modern Latin American heroes whose charisma derived from the quality of their relationships with admirers, rather than their innate personal qualities. The rise of mass media, for instance, helped pave the way for populists such as radio actress-turned-hero Evita Perón. On the other hand, heroes who become president often watch their images crumble, as policies replace personality in the eyes of citizens. In the end, the editors argue, there is no formula for Latin American heroes, who both forge, and are forged by, unique national events. The conclusion points toward Mexico, where the peasant revolutions that elevated Miguel Hidalgo and, later, Emiliano Zapata are so revered that today's would-be heroes, such as the EZLN's Subcomandante Marcos, must link themselves to peasant mythology even when their personal roots are far from native ground. The enduring (or, in some cases, fading) influence of those discussed in this volume validates the central placement of heroes in Latin American history.

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front cover of The Posthumous Career of Emiliano Zapata
The Posthumous Career of Emiliano Zapata
Myth, Memory, and Mexico's Twentieth Century
By Samuel Brunk
University of Texas Press, 2008

Before there was Che Guevara, there was Emiliano Zapata, the charismatic revolutionary who left indelible marks on Mexican politics and society. The sequel to Samuel Brunk's 1995 biography of Zapata, The Posthumous Career of Emiliano Zapata traces the power and impact of this ubiquitous, immortalized figure.

Mining the massive extant literature on Zapata, supplemented by archival documents and historical newspaper accounts, Brunk explores frameworks of myth and commemoration while responding to key questions regarding the regime that emerged from the Zapatista movement, including whether it was spawned by a genuinely "popular" revolution.

Blending a sophisticated analysis of hegemonic systems and nationalism with lively, accessible accounts of ways in which the rebel is continually resurrected decades after his death in a 1919 ambush, Brunk delves into a rich realm of artistic, geographical, militaristic, and ultimately all-encompassing applications of this charismatic icon.

Examining all perspectives, from politicized commemorations of Zapata's death to popular stories and corridos, The Posthumous Career of Emiliano Zapata is an eloquent, engaging portrait of a legend incarnate.

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