front cover of Invasion of the Mind Snatchers
Invasion of the Mind Snatchers
Television's Conquest of America in the Fifties
Eric Burns
Temple University Press, 2010

When the first television was demonstrated in 1927, a headline in The New York Times read, “Like a Photo Come to Life.” It was a momentous occasion. But the power of television wasn’t fully harnessed until the 1950s, when the medium was, as Eric Burns says, “At its most preoccupying, its most life-altering.” And Burns, a former NBC News correspondent who is an Emmy-winner for his broadcast writing, knows about the impact of television.

Invasion of the Mind Snatchers chronicles the influence of television that was watched daily by the baby boomer generation. As kids became spellbound by Howdy Doody and The Ed Sullivan Show, Burns reveals, they often acted out their favorite programs. Likewise, they purchased the merchandise being promoted by performers, and became fascinated by the personalities they saw on screen, often emulating their behavior. It was the first generation raised by TV and Burns looks at both the promise of broadcasting as espoused by the inventors, and how that promise was both redefined and lost by the corporations who helped to spread the technology.

Yet Burns also contextualizes the social, cultural, and political events that helped shape the Fifties—from Sputnik and the Rosenberg trial to Senator Joseph McCarthy’s Red Scare.  In doing so, he charts the effect of television on politics, religion, race, and sex, and how the medium provided a persuasive message to the young, impressionable viewers.

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The Politics of Fame
Burns, Eric
Rutgers University Press, 2019
Celebrities can come from many different realms: film, music, politics, sports. But what do all these major celebrities have in common? What elevates them to the status of household names while their equally talented peers remain in relative obscurity? Is it just a question of charisma, or does fame depend more on the collective fantasies of fans than the actual accomplishments of celebrities?
 
In search of answers, cultural historian Eric Burns delves deep into the biographies of some of the most famous figures in American history, from Benjamin Franklin to Fanny Kemble, Elvis Presley to Gene Tierney, and Michael Jordan to Oprah Winfrey. Through these case studies, he considers the evolution of celebrity throughout the ages. More controversially, he questions the very status of fame in the twenty-first century, an era in which thousands of minor celebrities have seen their fifteen minutes in the spotlight.
 
The Politics of Fame is a provocative and entertaining look at the lives and afterlives of America’s most beloved celebrities as well as the mad devotion they inspired. It raises important questions about what celebrity worship reveals about the worshippers—and about the state of the nation itself
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The Smoke of the Gods
A Social History of Tobacco
Eric Burns
Temple University Press, 2006
"Fox News Watch" host Eric Burns, who chronicled the social history of alcohol in The Spirits of America turns to tobacco in The Smoke of the Gods. Ranging from ancient times to the present day, The Smoke of the Gods is a lively history of tobacco, especially in the United States. Although tobacco use is controversial in the U.S. today, Burns reminds us that this was not always the case. For centuries tobacco was generally thought to have medicinal and even spiritual value. Most of the signers of the Declaration of Independence were tobacco users or growers, or both. According to Burns, tobacco changed the very course of U.S. history, because its discovery caused the British to support Jamestown, its struggling New World colony. An entertaining and informative look at a subject that makes daily news headlines, The Smoke of the Gods is a history that is, well, quite addictive.
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front cover of Spirits Of America
Spirits Of America
A Social History Of Alcohol
Eric Burns
Temple University Press, 2004
"Thousands of years ago, before Christ or Buddha or Muhammad...before the Roman Empire rose or the Colossus of Rhodes fell," Eric Burns writes, "people in Asia Minor were drinking beer." So begins an account as entertaining as it is extensive, of alcohol's journey through world—and, more important, American—history. In The Spirits of America, Burns relates that drinking was "the first national pastime," and shows how it shaped American politics and culture from the earliest colonial days. He details the transformation of alcohol from virtue to vice and back again, how it was thought of as both scourge and medicine. He tells us how "the great American thirst" developed over the centuries, and how reform movements and laws (some of which, Burn s says, were "comic masterpieces of the legislator's art") sprang up to combat it. Burns brings back to life such vivid characters as Carrie Nation and other crusaders against drink. He informs us that, in the final analysis, Prohibition, the culmination of the reformers' quest, had as much to do with politics and economics and geography as it did with spirituous beverage. Filled with the famous, the infamous, and the undeservedly anonymous, The Spirits of America is a masterpiece of the historian's art. It will stand as a classic chronicle—witty, perceptive, and comprehensive—of how this country was created by and continues to be shaped by its ever-changing relationship to the cocktail shaker and the keg.
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