Throughout the Middle Ages, enormously popular bestiaries presented people with descriptions of rare and unusual animals, typically paired with a moral or religious lesson. The real and the imaginary blended seamlessly in these books—at the time, the existence of a rhinoceros was as credible as a unicorn or dragon. Although audiences now scoff at the impossibility of mythological beasts, there remains an extraordinary willingness to suspend skepticism and believe wild stories about nature, particularly about insects and their relatives in the Phylum Arthropoda.

In The Earwig’s Tail, entomologist May Berenbaum and illustrator Jay Hosler draw on the powerful cultural symbols of these antiquated books to create a beautiful and witty bestiary of the insect world. Berenbaum’s compendium of tales is an alphabetical tour of modern myths that humorously illuminates aerodynamically unsound bees, ear-boring earwigs, and libido-enhancing Spanish flies. She tracks down the germ of scientific truth that inspires each insect urban legend and shares some wild biological lessons, which, because of the amazing nature of the insect world, can be more fantastic than even the mythic misperceptions.

Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects.

Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.