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Development as Communication
A Perspective on India
Uma Narula
Southern Illinois University Press, 1986

This book applies a systematic commu­nication theory to the 30-plus years of development experience in India.

Never before has development been treated from a communication perspec­tive. This perspective demonstrates that the role of communication in develop­ment is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved.

The empirical data describe patterns of social realities, actions, and commu­nication networks among planners, con­tact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India.

This study is practical as well as theo­retical. The authors show how the the­ory of the “coordinated management of meaning” applies to large-scale social interactions. They also offer specific rec­ommendations for Indian development planners.

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front cover of The Megarhetorics of Global Development
The Megarhetorics of Global Development
Rebecca Dingo
University of Pittsburgh Press, 2012

After World War II, an unprecedented age of global development began. The formation of the World Bank and the International Monetary Fund allowed war torn and poverty stricken nations to become willing debtors in their desire to entice Western investment and trade. New capital, it was foretold, would pave the way to political and economic stability, and the benefits would “trickle down” to even the poorest citizens. The hyperbole of this neocolonialism, however, has left many of these countries with nothing but compounded debt and unfulfilled promises.
       The Megarhetorics of Global Development examines rhetorical strategies used by multinational corporations, NGOs, governments, banks, and others to further their own economic, political, or technological agendas. These wide-ranging case studies employ rhetorical theory, globalization scholarship, and analysis of cultural and historical dynamics to offer in-depth critiques of development practices and their material effects. By deconstructing megarhetorics, at both the local and global level, and following their paths of mobilization and diffusion, the concepts of “progress” and “growth” can be reevaluated, with the end goal of encouraging self-sustaining and ethical outcomes.

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front cover of Saving the World
Saving the World
A Brief History of Communication for Devleopment and Social Change
Emile G. McAnany
University of Illinois Press, 2012
This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship.
 
McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
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