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Computers, Inc.
Japan’s Challenge to IBM
Marie Anchordoguy
Harvard University Press, 1989

This account of efforts to build a domestic Japanese computer industry is enlivened with quotations from industrial leaders commenting on the stages through which Japan has emerged as a world-class competitor.

In the late 1950s, Japan was still relying on IBM and other foreign suppliers. After the decision to enter the computer field, the government used protectionism, financial aid, and cooperative R&D projects to assist firms in developing hardware and improving their technology. The establishment of a quasi-public computer rental company to carry the burden of financing rentals played a key role in helping fledgling firms compete with IBM.

Marie Anchordoguy shows how government intervention in the market avoided the risks of technological sluggishness by encouraging keen competition among domestic computer firms. She traces the growth of Japanese computer hardware to Japan’s position as an exporter of mainframes and describes some of the problems encountered in producing software. This study provides a clear example of the way in which government–industry cooperation has enhanced Japan’s position in the world market.

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From Mainframes to Smartphones
A History of the International Computer Industry
Martin Campbell-Kelly and Daniel D. Garcia-Swartz
Harvard University Press, 2015

This compact history traces the computer industry from its origins in 1950s mainframes, through the establishment of standards beginning in 1965 and the introduction of personal computing in the 1980s. It concludes with the Internet’s explosive growth since 1995. Across these four periods, Martin Campbell-Kelly and Daniel Garcia-Swartz describe the steady trend toward miniaturization and explain its consequences for the bundles of interacting components that make up a computer system. With miniaturization, the price of computation fell and entry into the industry became less costly. Companies supplying different components learned to cooperate even as they competed with other businesses for market share. Simultaneously with miniaturization—and equally consequential—the core of the computer industry shifted from hardware to software and services. Companies that failed to adapt to this trend were left behind.

Governments did not turn a blind eye to the activities of entrepreneurs. The U.S. government was the major customer for computers in the early years. Several European governments subsidized private corporations, and Japan fostered R&D in private firms while protecting its domestic market from foreign competition. From Mainframes to Smartphones is international in scope and broad in its purview of this revolutionary industry.

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High-Tech Trade Wars
U.S.–Brazillian Conflicts in the Global Economy
Sara Schoonmaker
University of Pittsburgh Press, 2002
Focusing on the conflicts between the United States and Brazilian governments over Brazil’s efforts to develop a local computer industry, High-Tech Trade Wars examines the political struggle between governments and multinational corporations in today’s global economy.

Sara Schoonmaker uses the technology industry to delve into one of the key political conflicts of our time: the construction of a free trade regime determined to open markets around the world to global capital, and attempts by Latin American, African, and other governments to resist this process. The Brazilian computer case is a prime example of a nationalist effort to promote local growth of a key high-technology industry—an effort that was eventually dismantled under the pressures of what Schoonmaker views as part of a broader process of neoliberal globalization.

High-Tech Trade Wars presents a multidimensional view of the globalization process, where economic changes are shaped by political struggle and cultural discourse. It includes interviews with Brazilian industrialists and state officials involved with implementing and, eventually, dismantling Brazil’s informatics policy, and discussions of grassroots-level protests organized against neoliberal globalization during the recent WTO meetings in Seattle and Davos, Switzerland.
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The International Computer Industry
Innovation and Comparative Advantage
Alvin J. Harman
Harvard University Press, 1971

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Inventing the Electronic Century
The Epic Story of the Consumer Electronics and Computer Industries, With a New Preface
Alfred D. Chandler Jr.
Harvard University Press, 2005
Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize–winning business historian Alfred D. Chandler, Jr., traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita’s dramatic rise in the 1970s; from IBM’s dominance in computer technology in the 1950s to Microsoft’s stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology.
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