This pioneering study of United States direct investment in Japan will interest academic specialists, business managers, and government policymakers in America, Japan, and elsewhere. Drawing on rich historical materials from both sides of the Pacific, including corporate records and government documents never before made public, Mason examines the development of both Japanese policy towards foreign investment and the strategic responses of American corporations. This history is related in part through original case studies of Coca-Cola, Dow Chemical, Ford, General Motors, International Business Machines, Motorola, Otis Elevator, Texas Instruments, Western Electric, and Victor Talking Machine.

The book seeks to explain why s little foreign direct investment has entered modern Japan. In contrast to the widely held view that emphasizes an alleged lack of effort on the part of foreign corporations, this study finds that Japanese restrictions merit greater attention. Many analysts of the modern Japanese political economy identify the Japanese government as the key actor in initiating such restrictions. Mason finds that the influence of Japanese business has often proved more potent than these analysts suggest. This book offers fresh insights into both the operation of the modern Japanese political economy and of its relations with the world economy.

The first history of the involvement of American business in direct foreign investment explores a number of pertinent questions: What was the genesis of U.S. business interests in overseas markets? What perspectives guided the financial and social policies of the pioneering companies? In what way did the activities of American business abroad influence U.S. foreign policy?

Mira Wilkins recounts the histories of early foreign investment by such familiar companies as Singer, United Fruit, Edison, American Smelting and Refining, Anaconda Copper, American Telephone, and International Harvester. Refuting a well-established myth, she demonstrates that early American foreign investment was not confined to the extractive industries and utilities, and shows that, by 1914, while America remained a debtor nation in international accounts, a large number of U.S. multinational manufacturing corporations had already come into existence. Indeed, the percentage of the 1914 gross national product attributed to direct foreign investment equals that percentage of the 1966 GNP.

Though wholly self-contained, this works joins with the author’s subsequent volume, The Maturing of Multinational Enterprise: American Business Abroad from 1914 to 1970, to form the first overall history of American business abroad from our earliest times to the late twentieth century.

With this magisterial study of American multinational enterprises, Mira Wilkins becomes the preeminent scholar in the all-important field of business history. A comprehensive work of prodigious research and erudition, her book gives us the history of American corporations abroad from 1914 to 1970. American multinational enterprise is not new. Over time, giant U.S. multinational corporations have crossed political boundaries, so much so that their activities now command worldwide attention.

Harvard Studies in Business History series Editor Alfred D. Chandler, Jr. comments in his introduction: “All scholars analyzing the experience of the multinational enterprise will have to rely heavily on the record Ms. Wilkins presents here. Her history must long remain a basic source for historians, economists, and political scientists who wish to explain the rise and continuing domination of large-scale business enterprises in modern market economies, to understand the growth and changes in international and national economies since World War I, and to study the interrelationships between national economic policies and priorities and a changing international economic order.”

This work is wholly self-contained and can be read without reference to its predecessor, The Emergence of Multinational Enterprise: American Business Abroad from the Colonial Era to 1914. Yet the volumes, together, form the first overall history of American business abroad from our earliest times to the late twentieth century.