The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution.

After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans.

Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.

 

This book offers innovative thoughts on present and future approaches to the study of the Canadian past. Moving beyond the political vs. social history debates that have dominated the field since the 1970s, these essays suggest novel questions and approaches while delving into recently overlooked subjects. The authors place a particular emphasis on international, transnational, and comparative approaches to the past. Essays cover such topics as the Atlantic World, oral history, postcolonialism, public history, historical periodization, Canada's place in the British Empire, and French-English relations. The art of history as a discipline and practice is also discussed. A must read for Canadian historians, Contesting Clio's Craft will also appeal to international scholars interested in these issues and curious about the contribution that Canadian history has made to the broader history of the Americas. Contributors include Michael Dawson (St.Thomas University), Michel Ducharme (University of British Columbia), Christopher Dummitt (Trent University), Magda Fahrni (Universite du Quebec a Montreal) Catherine Gidney (St.Thomas University), Steven High (Concordia University),Adele Perry (University of Manitoba), Katie Pickles (University of Canterbury), and Andrew Smith (Laurentian University).