An engaging social history of foreign tourists’ dreams, the African tourism industry’s efforts to fulfill them, and how both sides affect each other. Since the nineteenth century, foreign tourists and resident tourism workers in Africa have mutually relied upon notions of exoticism, but from vastly different perspectives. Many of the countless tourists who have traveled to the African continent fail to acknowledge or even realize that skilled African artists in the tourist industry repeatedly manufacture “authentic” experiences in order to fulfill foreigners’ often delusional, or at least uninformed, expectations. These carefully nurtured and controlled performances typically reinforce tourists’ reductive impressions—formed over centuries—of the continent, its peoples, and even its wildlife. In turn, once back in their respective homelands, tourists’ accounts of their travels often substantiate, and thereby reinforce, prevailing stereotypes of “exotic” Africa. Meanwhile, Africans’ staged performances not only impact their own lives, primarily by generating remunerative opportunities, but also subject the continent’s residents to objectification, exoticization, and myriad forms of exploitation.

One of America’s most influential social critics, Thorstein Veblen authored works deeply rooted in evolutionary biology and American philosophical naturalism—both of which help explain his institutional economics and radical sociology. Now, one of today’s preeminent Veblen scholars ranges widely over the man’s writings to show how evolutionary naturalism underlies his social theory and criticism, shapes his satire, and binds his work together.

            Rick Tilman’s study focuses on the intersections of social theory and social psychology, political economy and political theory, and modern philosophy and intellectual history in Veblen’s thinking. It links evolutionary naturalism for the first time to Veblen’s aesthetics, secular humanism, sociology of control, sociobiology, and sociology of knowledge, and it makes groundbreaking observations regarding the relationship of Veblen’s own life to his thinking; his place as a cultural lag theorist; and his analysis of sports, gambling, and religion.

            Drawing on textual exegesis of Veblen’s work, unpublished correspondence, and selected archives, Tilman argues that only evolutionary naturalism could provide the philosophical foundations of Veblen’s thought. He also emphasizes Veblen’s role in the enhancement and embellishment of the social sciences and cultural studies, as well as his insights into the processes of change in the sociopolitical order.

            Veblen’s evolutionary naturalism, with its unflattering evaluation of America’s self-selected special place in the international arena, casts doubt on today’s foreign interventions, and it also provides a much-needed antidote to the resurgence of creationist thought in American culture. Tilman shows that Veblen’s ideas are still valuable to contemporary social scientists—indeed, that his method of analysis and values are sorely needed to help us avoid wasteful consumption, predation, and the persistence of religious superstition. This work offers readers a new appreciation of Veblen and the many issues he addressed, and of Tilman’s own masterful facility in bringing them to light.