Over the past fifty years, knowledge of the natural world, history, and human behavior has expanded dramatically. What has been learned in the academy has become part of political discourse, sermons, and everyday conversation. The dominant medium for transferring knowledge from universities to the public is popularization—books of serious nonfiction that make complex ideas and information accessible to nonexperts. Such writers as Carl Sagan, Stephen Jay Gould, Stephen Hawking, Daniel Boorstin, and Robert Coles have attracted hundreds of thousands of readers. As fields such as biology, physics, history, and psychology have changed the ways we view ourselves and our place in the universe, popularization has played an essential role in helping us to understand our world.

Expanding the American Mind begins by comparing fiction and nonfiction—their relative respectability in the eyes of reading experts and in the opinions of readers themselves. It then traces the roots of popularization from the Middle Ages to the present, examining changes in literacy, education, and university politics. Focusing on the period since World War II, it examines the ways that curricular reform has increased interest in popularization as well as the impact of specialization and professionalization among the faculty. It looks at the motivations of academic authors and the risks and rewards that come from writing for a popular audience. It also explains how experts write for nonexperts—the rhetorical devices they use and the voices in which they communicate.

Beth Luey also looks at the readers of popularizations—their motivations for reading, the ways they evaluate nonfiction, and how they choose what to read. This is the first book to use surveys and online reader responses to study nonfiction reading. It also compares the experience of reading serious nonfiction with that of reading other genres.

Using publishers' archives and editor-author correspondence, Luey goes on to examine what editors, designers, and marketers in this very competitive business do to create and sell popularizations to the largest audience possible. In a brief afterword she discusses popularization and the Web. The result is a highly readable and engaging survey of this distinctive genre of writing.

With its iconic stars and gleaming ballparks, baseball has been one of the most captivating forms of modern popular culture. In Expanding the Strike Zone, Daniel A. Gilbert examines the history and meaning of the sport's tumultuous changes since the mid-twentieth century, amid Major League Baseball's growing global influence. From the rise of ballplayer unionism to the emergence of new forms of scouting, broadcasting, and stadium development, Gilbert shows that the baseball world has been home to struggles over work and territory that resonate far beyond the playing field.

Readers encounter both legendary and unheralded figures in this sweeping history, which situates Major League Baseball as part of a larger culture industry. The book examines a labor history defined at once by the growing power of big league stars—from Juan Marichal and Curt Flood to Fernando Valenzuela and Ichiro Suzuki—and the collective struggles of players working to make a living throughout the baseball world. It also explores the territorial politics that have defined baseball's development as a form of transnational popular culture, from the impact of Dominican baseball academies to the organized campaign against stadium development by members of Seattle's Asian American community.

Based on a rich body of research along with new readings of popular journalism, fiction, and film, Expanding the Strike Zone highlights the ways in which baseball's players, owners, writers, and fans have shaped and reshaped the sport as a central element of popular culture from the postwar boom to the Great Recession.

The Provisions of War examines how soldiers, civilians, communities, and institutions have used food and its absence as both a destructive weapon and a unifying force in establishing governmental control and cultural cohesion during times of conflict. Historians as well as scholars of literature, regional studies, and religious studies problematize traditional geographic boundaries and periodization in this essay collection, analyzing various conflicts of the nineteenth and twentieth centuries through a foodways lens to reveal new insights about the parameters of armed interactions.

The subjects covered are as varied and inclusive as the perspectives offered—ranging from topics like military logistics and animal disease in colonial Africa, Indian vegetarian identity, and food in the counterinsurgency of the Malayan Emergency, to investigations of hunger in Egypt after World War I and American soldiers’ role in the making of US–Mexico borderlands. Taken together, the essays here demonstrate the role of food in shaping prewar political debates and postwar realities, revealing how dietary adjustments brought on by military campaigns reshape national and individual foodways and identities long after the cessation of hostilities