Have you ever been a fan of a show that was canceled abruptly or that killed off a beloved character unexpectedly? Or perhaps it was rebooted after a long absence and now you’re worried it won’t be as good as the original? Anyone who has ever followed entertainment closely knows firsthand that such transitions can be jarring. 

Indeed, for truly loyal fans, the loss can feel very real—even throwing their own identity into question. Examining how fans respond to and cope with transitions, endings, or resurrections in everything from band breakups (R.E.M.) to show cancellations (Hannibal) to closing down popular amusement park rides, this collection brings together an eclectic mix of scholars to analyze the various ways fans respond to change. Essays explore practices such as fan discussion and creating alternative fan fictions, as well as cases where fans abandon their objects of interest completely and move on to new ones. Shedding light on how fans react, both individually and as a community, the contributors also trace the commonalities and differences present in fandoms across a range of media, and they pay close attention to the ways fandom operates across paratexts and transmedia forms including films, comics, and television. 

This fascinating approach promises to make an important contribution to the fields of fan, media, and cultural studies, and should appeal widely to students, scholars, and anyone else with a genuine interest in understanding why these transitions can have such a deep impact on fans’ lives. 
Contributors: Stuart Bell, Anya Benson, Lucy Bennett, Paul Booth, Joseph Brennan, Kristina Busse, Melissa A. Click, Ruth Deller, Evelyn Deshane, Nichola Dobson, Simone Driessen, Emily Garside, Holly Willson Holladay, Bethan Jones, Nicolle Lamerichs, Kathleen Williams, Rebecca Williams 
 

Mainstreaming Gays discusses a key transitional period linking the eras of legacy and streaming, analyzing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the rising influence of fan cultures, and increasing interest in LGBTQ content within commercial media. The U.S. networks Bravo and Logo broke new ground in the early 2000s and 2010s with their channel programming, as well as bringing in a new cohort of LGBTQ digital content creators, providing unprecedented opportunities for independent queer producers, and hosting distinctive spaces for queer interaction online centered on pop culture and politics rather than dating. These developments constituted the ground from which recent developments for LGBTQ content and queer sociality online have emerged. Mainstreaming Gays is critical reading for those interested in media production, fandom, subcultures, and LGBTQ digital media.