When Earl "Curly" Lambeau was a young boy growing up in Green Bay in the early 1900s, he and his friends didn't have money for a football. Instead, they kicked around a salt sack filled with sand, leaves, and pebbles. That humble beginning produced a single-minded drive for the figure whose name now graces the Green Bay Packers' stadium.

This title in the Badger Biographies series charts the course of Curly Lambeau's career as a flamboyant player and coach, which paralleled the rise of professional football in this country. Lambeau revolutionized the way football is played by legitimizing passing in a game that had previously centered on running. His dedication to popularizing football in Green Bay and in the state helped build the Packer organization into the institution it has become. Yet, he was not without flaws, and this biography presents a full picture of a man whose ambitions complicated his legacy.

On the field, legends like Don Hutson, Ray Nitschke, and Brett Favre made the Green Bay Packers into a professional football powerhouse. But the history of the NFL’s only small-town franchise is as much a story of business creativity as gridiron supremacy. Behind every Packer who became a legend on the field, there was an Andrew Turnbull, Dominic Olejniczak, or Bob Harlan, leaders whose dedication and creativity in preserving the franchise were unwavering.

Green Bay Packers: Trials, Triumphs, and Traditions tells the improbable story of professional football’s most iconic team, and along the way gives a unique window into the rise of modern professional sports. As the NFL has evolved into a financial juggernaut, the Green Bay Packers, with more than 112,158 stockholders, stand alone as the only professional sports franchise owned by fans, thus providing the only public record of how a sports team is run.

Featuring more than 300 photographs, some never before seen, Green Bay Packers illustrates how the most creative team in sports is also one of the most successful, with names like Lambeau, Canadeo, Lombardi, Hornung, Holmgren, and White leading the way to a league-best thirteen NFL titles and twenty-one Hall of Fame inductees. This comprehensive, up-to-date history of the Packers includes the 2011 season.

Ever wonder what it’s like to interview famous athletes and coaches? For twenty years, sportscaster Jessie Garcia has done just that. In My Life with the Green & Gold she brings fans to the sidelines at Lambeau Field, inside the locker room, aboard the Packers bus, and into the host’s chair at The Mike McCarthy Show.

A self-proclaimed “terrible athlete” born without sports in her blood, Garcia reported on Wisconsin’s beloved Green Bay Packers during the Holmgren, Rhodes, Sherman, and McCarthy years. She’s been a Packers sideline reporter for preseason games and covered the team during their Super Bowl showdowns against the Patriots, Broncos, and Steelers. She’s traveled with the team to Tokyo and the White House and to schools and retirement homes, where the gridiron heroes interacted with their fans. She’s visited the hometowns of players and coaches, she’s met their proud parents and their pets, she’s interviewed the team trainer about their strength exercises. My Life with the Green & Gold also features up-close and personal stories about other teams and athletes she’s covered, from the Badgers and Brewers to Wisconsin Olympians such as Bonnie Blair and Casey FitzRandolph.

Garcia’s expertise is capturing behind-the-scenes, human-interest stories. In My Life with the Green & Gold, she shares a personal and humorous insider’s look at many Wisconsin sports heroes from the perspective of a female sports journalist who has ridden the adrenaline rush to be on the air at 5:00 a.m., 10:00 p.m., and any hour in between, while also juggling the many demands of family life. Not many parents can say they’ve changed their child’s diaper in the tunnel at Lambeau, but Jessie Garcia can.