front cover of Beyond Squid Game
Beyond Squid Game
Korean Media and the Netflix Paradigm
Benjamin M. Han
University of Texas Press, 2026
Korea is a global entertainment powerhouse, thanks in no small part to Netflix. Analyzing the artistry and industry behind Netflix-produced Korean hits like Squid Game, The Glory, and Narco-Saints, Benjamin Han argues that Korea is ground zero for an emerging “Netflix Paradigm.” The US-based streaming platform generates massive profits by erasing boundaries of foreign and domestic production, even as it underscores the resilience of the national media within global popular culture.Beyond Squid Game breaks down the intricate and often ambivalent relationship between Netflix and the Korean media business, drawing on interviews with creative workers navigating the streaming giant’s ever-increasing economic and cultural power. Challenging narratives that present Netflix as a revolutionary disruptor, Han shows how the company has replicated abroad the precarious labor conditions and tensions over intellectual property from which US studios have long benefited. At the same time, Beyond Squid Game underscores the complex dynamics of a globalized media industry in which cultural imperialism thrives on localization and perceived authenticity.
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front cover of Beyond the Black and White TV
Beyond the Black and White TV
Asian and Latin American Spectacle in Cold War America
Benjamin M. Han
Rutgers University Press, 2020
This is the first book that examines how “ethnic spectacle” in the form of Asian and Latin American bodies played a significant role in the cultural Cold War at three historic junctures: the Korean War in 1950, the Cuban Revolution in 1959, and the statehood of Hawaii in 1959. As a means to strengthen U.S. internationalism and in an effort to combat the growing influence of communism, television variety shows, such as The Xavier Cugat ShowThe Ed Sullivan Show, and The Chevy Show, were envisioned as early forms of global television. Beyond the Black and White TV examines the intimate moments of cultural interactions between the white hosts and the ethnic guests to illustrate U.S. aspirations for global power through the medium of television. These depictions of racial harmony aimed to shape a new perception of the United States as an exemplary nation of democracy, equality, and globalism.
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Reckoning with the World
South Korean Television and the Latin American Imaginary
Benjamin M. Han
Temple University Press, 2026
For many Koreans, Latin America is foreign and unfamiliar, but popular television shows have generated considerable interest in this region of the Global South. In Reckoning with the World, Benjamin Han explores this phenomenon by providing a close reading of Korean TV programs that take place, are shot in, or depict Latin America. These dramas, reality shows, and travel documentaries present South Koreans with an understanding of themselves by projecting an illusion of difference that underscores themes of identity, race, and modernity.

Historical dramas like The Land of Humans, about Korean migrants in Mexico, consider diasporic identity and nationalism, while the fantasy series Secret Garden explores issues of modernity. In addition, the TV drama Encounter and the entertainment show Traveler contrast the cultures of global Korea with Cuba. As these programs create appealing storytelling, characters, and aesthetics, they inspire and resonate with audiences and fans across the globe. However, Korean television’s imaginary of Latin America is not about its investment in fostering greater interculturality with Latin American nations and their cultures but instead projects a façade of progressive racial and cultural politics shaping Korea’s reckoning with the world.
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