front cover of Behind the Search Box
Behind the Search Box
Google and the Global Internet Industry
ShinJoung Yeo
University of Illinois Press, 2023
Once seen as a harbinger of a new enlightened capitalism, Google has become a model of robber baron rapaciousness thanks to its ruthless monetizing of private data, obsession with monopoly, and pervasive systems of labor discrimination and exploitation. Using the company as a jumping-off point, ShinJoung Yeo explores the political economy of the search engine industry against the backdrop of the relationship between information and capitalism’s developmental processes. Yeo’s critical analysis draws on in-depth discussions of essential issues like how the search engine evolved into a ubiquitous commercial service, it’s place in a global information business that is restructuring the information industry and our very social lives, who exactly designs and uses search technology, what kinds of workers labor behind the scenes, and the influence of geopolitics.

An incisive look at a pervasive presence in our lives, Behind the Search Box places the search engine industry’s rise and ongoing success within an original political economy of digital capitalism.

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front cover of Blockchain Foundations
Blockchain Foundations
For the Internet of Value
Mary C. Lacity
Epic Books, 2020
While there are many books on blockchains, this guide focuses on blockchain applications for business. The target audience is business students, professionals, and managers who want to learn about the overall blockchain landscape — the investments, the size of markets, major players and the global reach — as well as the potential business value of blockchain applications and the challenges that must be overcome to achieve that value. We present use cases and derive action principles for building enterprise blockchain capabilities. Readers will learn enough about the underlying technologies to speak intelligently to technology experts in the space, as the guide also covers the blockchain protocols, code bases and provides a glossary of terms. We use this guide as the textbook for our undergraduate and graduate Blockchain Fundamentals course at the University of Arkansas. Other professors interested in adopting this guide for instructional purposes are welcome to contact the author for supporting instructional materials.
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front cover of Building Diaspora
Building Diaspora
Filipino Cultural Community Formation on the Internet
Ignacio, Emily N
Rutgers University Press, 2004
The dramatic growth of the Internet in recent years has provided opportunities for a host of relationships and communities—forged across great distances and even time—that would have seemed unimaginable only a short while ago.

In Building Diaspora, Emily Noelle Ignacio explores how Filipinos have used these subtle, cyber, but very real social connections to construct and reinforce a sense of national, ethnic, and racial identity with distant others. Through an extensive analysis of newsgroup debates, listserves, and website postings, she illustrates the significant ways that computer-mediated communication has contributed to solidifying what can credibly be called a Filipino diaspora. Lively cyber-discussions on topics including Eurocentrism, Orientalism, patriarchy, gender issues, language, and "mail-order-brides" have helped Filipinos better understand and articulate their postcolonial situation as well as their relationship with other national and ethnic communities around the world. Significant attention is given to the complicated history of Philippine-American relations, including the ways Filipinos are racialized as a result of their political and economic subjugation to U.S. interests.

As Filipinos and many other ethnic groups continue to migrate globally, Building Diaspora makes an important contribution to our changing understanding of "homeland." The author makes the powerful argument that while home is being further removed from geographic place, it is being increasingly territorialized in space.

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front cover of Buy It Now
Buy It Now
Lessons from eBay
Michele White
Duke University Press, 2012
In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the "Adult Only" part of the website when they use the search terms "gay" and "lesbian." She discloses the ways that eBay promises a caring community but its "Black Americana" category reproduces racism by allowing sellers' narratives that excuse and romanticize slavery and insult African Americans. White also looks at how participants challenge eBay's categories, rules, and values, examining widely used strategies of resistance by sellers and buyers in the lesbian and gay interest listings. By analyzing the organizational and cultural logics present in eBay, White emphasizes how other Internet settings, including craigslist, are not as transparent, community-oriented, and empowering as they claim. She proposes methods for researching and reconceptualizing new media sites.
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