Community and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail.
Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of real-world examples and straightforward advice that will help conservationists develop the the skills they need to communicate effectively. Following an introductory chapter that provides an overview of the communication process, the book:
Communication Skills for Conservation Professionals is a much-needed contribution to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment, and to achieve greater professional and community success with their environmental campaigns.
This book explores the changes that are leading to a new century of natural resources management. It places the current situation in historical perspective, analyzes the forces that are propelling change, and describes and examines the specific changes in goals, policy, and practice that are transforming all aspects of natural resources management.The book is an important overview for wildlife biologists, foresters, and others working for public land agencies; professors and students of natural resources; and all those whose livelihood depends on the use of public natural resources.
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