front cover of An A to W of Academic Literacy
An A to W of Academic Literacy
Key Concepts and Practices for Graduate Students
Mary Jane Curry, Fangzhi He, Weijia Li, Ting Zhang, Yanhong Zuo, Mahmoud Altalouli, and Jihan Ayesh
University of Michigan Press, 2021
An A to W of Academic Literacy is designed for graduate students of all language backgrounds and at any level of study. It is created as a comprehensive reference for graduate students. As a glossary of terms, it can also be used as a supplemental textbook for graduate workshops and seminars and by writing consultants and instructors across the disciplines.
The guide includes 65 common academic literacy terms and explores how they relate to genres, writing conventions, and language use. Each entry briefly defines the term, identifies variations and tensions about its use across disciplines, provides examples, and includes reflection questions. An appendix lists further readings for each entry.
Unique to this volume are comments featuring the experiences of the graduate students who wrote the entries, comments that bring each entry to life and build a bridge to graduate student readers. 

front cover of Branding Books Across the Ages
Branding Books Across the Ages
Strategies and Key Concepts in Literary Branding
Helleke van den Braber
Amsterdam University Press, 2021
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

front cover of Key Concepts in Critical Cultural Studies
Key Concepts in Critical Cultural Studies
Edited by Linda Steiner and Clifford Christians
University of Illinois Press, 2010

This volume brings together sixteen essays on key and intersecting topics in critical cultural studies from major scholars in the field. Taking into account the vicissitudes of political, social, and cultural issues, the contributors engage deeply with the evolving understanding of critical concepts such as history, community, culture, identity, politics, ethics, globalization, and technology. The essays address the extent to which these concepts have been useful to scholars, policy makers, and citizens, as well as the ways they must be rethought and reconsidered if they are to continue to be viable.

Each essay considers what is known and understood about these concepts. The essays give particular attention to how relevant ideas, themes, and terms were developed, elaborated, and deployed in the work of James W. Carey, the "founding father" of cultural studies in the United States. The contributors map how these important concepts, including Carey's own work with them, have evolved over time and how these concepts intersect. The result is a coherent volume that redefines the still-emerging field of critical cultural studies.

Contributors are Stuart Allan, Jack Zeljko Bratich, Clifford Christians, Norman Denzin, Mark Fackler, Robert Fortner, Lawrence Grossberg, Joli Jensen, Steve Jones, John Nerone, Lana Rakow, Quentin J. Schultze, Linda Steiner, Angharad N. Valdivia, Catherine Warren, Frederick Wasser, and Barbie Zelizer.


front cover of Key Concepts in Public Archaeology
Key Concepts in Public Archaeology
Edited by Gabriel Moshenska
University College London, 2017
This book presents an overview of the key concepts in public archaeology—a field that examines the relationship between archaeology and the public—and seeks to clarify the discipline by adopting a socially and politically engaged vision. The individual chapters introduce the themes, theories, and controversies that connect archaeology to society by providing case studies that survey the trade in illicit antiquities and how digital media are used to promote public engagement with the field. Written for both students and practitioners alike, the book also will be an essential resource for pointing readers to further scholarship.

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