A critical exploration of how Gothic tropes infiltrate wellness discourse, revealing the rhetorical forces behind our cultural obsession with food, health, and bodily control.

Disgustatory! A Gothic Rhetoric of Consumption unearths the darkness behind modern obsessions with food, health, and bodily optimization. In this provocative and richly interdisciplinary work, Jeremy Tirrell and Kate Maddalena argue that contemporary discourses around food, medicine, and the body are steeped in Gothic rhetoric—where the promise of purity and control is shadowed by monstrosity, abjection, and the uncanny.

From Soylent and nootropics to probiotics and lab-grown meat, Tirrell and Maddalena show how wellness discourse is haunted by Gothic tropes: body horror, hybridity, and existential dread. Wellness culture, they argue, is not merely pseudoscience or fraud but a complex, persuasive rhetoric that blurs science and myth, purity and decay, medicine and mysticism.

Disgustatory! offers a fresh framework: a “Gothic rhetoric of consumption” that explains why we are drawn to weird diets, digital detoxes, and miracle cures. Through case studies of strange substances and stranger practices—Reddit fasting rituals, magic dirt supplements, fecal transplants— Tirrell and Maddalena reveal how fear, fascination, and the fantasy of bodily control animate our health choices. Each chapter explores a rhetorical element—quantification, hybridity, abjection, optimization, and regulation—to show how food becomes a site of cultural anxiety and existential longing. This book will appeal to rhetoricians, scholars of science and technology studies, cultural theorists, and anyone interested in the strange intersections of health, horror, and persuasion.

Has society ceded its self-governance to technogovernance?

The Prison House of the Circuit presents a history of digital media using circuits and circuitry to understand how power operates in the contemporary era. Through the conceptual vocabulary of the circuit, it offers a provocative model for thinking about governance and media.

The authors, writing as a collective, provide a model for collective research and a genealogical framework that interrogates the rise of digital society through the lens of Foucault’s ideas of governance, circulation, and power. The book includes five in-depth case studies investigating the transition from analog media to electronic and digital forms: military telegraphy and human–machine incorporation, the establishment of national electronic biopolitical governance in World War I, media as the means of extending spatial and temporal policing, automobility as the mechanism uniting mobility and media, and visual augmentation from Middle Ages spectacles to digital heads-up displays. The Prison House of the Circuit ultimately demonstrates how contemporary media came to create frictionless circulation to maximize control, efficacy, and state power.