Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office.

This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.

The Hipster Economy analyzes the impact of pursuing authenticity on consumption, urban spaces, and late modern capitalism, to offer a fresh perspective on hipsterism and aesthetic consumption.

The Hipster Economy gives hipsterism the serious analysis it deserves, through which he reveals the importance of hipster aesthetics, based on authenticity, for today’s consumption-based economy.

Since being authentic has become an aspiration and an imperative, the notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism, and the digital sphere. It even transforms urban areas and their local economies. In this book, Alessandro Gerosa analyzes this complex set of related phenomena to argue that the quest for authenticity has been a driver of Western societies from the emersion of capitalism and industrial society to today.

The Hipster Economy provides a historically and sociologically grounded explanation of the value of authenticity in the contemporary economy and society, through which it shows why and how authenticity has become a fundamental value orienting consumers' taste in late modern capitalism. In clear and convincing writing, Gerosa proposes a novel conceptualization of the aesthetic regime of consumption and an analysis of how the hipster economy impacts the urban space.