front cover of The Battle for the Mind
The Battle for the Mind
War and Peace in the Era of Mass Communication
Gary S. Messinger
University of Massachusetts Press, 2011
Most people typically think of armed conflict in physical terms, involving guns and bombs, ships and planes, tanks and missiles. But today, because of mass communication, war and the effort to prevent it are increasingly dependent on non-physical factors--the capacity to persuade combatants and citizens to engage in violence or avoid it, and the packaging of the information on which decision making is based. This book explores the many ways that mass communication has revolutionized international relations, whether the aim is to make war effectively or to prevent it.

Gary Messinger shows that over the last 150 years a succession of breakthroughs in the realm of media has reshaped the making of war and peace. Along with mass newspapers, magazines, books, motion pictures, radio, television, computer software, and telecommunication satellites comes an array of strategies for exploiting these media to control popular beliefs and emotions. Images of war now arrive in many forms and reach billions of people simultaneously. Political and military leaders must react to crowd impulses that sweep around the globe. Nation-states and nongovernmental groups, including terrorists, use mass communication to spread their portrayals of reality.

Drawing on a wide range of media products, from books and articles to films and television programs, as well as his own research in the field of propaganda studies, Messinger offers a fresh and comprehensive overview. He skillfully charts the path that has led us to our current situation and suggests where we might go next.
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The Body of War
Media, Ethnicity, and Gender in the Break-up of Yugoslavia
Dubravka Zarkov
Duke University Press, 2007
In The Body of War, Dubravka Žarkov analyzes representations of female and male bodies in the Croatian and Serbian press in the late 1980s and in the early 1990s, during the war in which Yugoslavia disintegrated. Žarkov proposes that the Balkan war was not a war between ethnic groups; rather, ethnicity was produced by the war itself. Žarkov explores the process through which ethnicity was generated, showing how lived and symbolic female and male bodies became central to it. She does not posit a direct causal relationship between hate speech published in the press during the mid-1980s and the acts of violence in the war. Instead, she argues that both the representational practices of the “media war” and the violent practices of the “ethnic war” depended on specific, shared notions of femininity and masculinity, norms of (hetero)sexuality, and definitions of ethnicity.

Tracing the links between the war and press representations of ethnicity, gender, and sexuality, Žarkov examines the media’s coverage of two major protests by women who explicitly identified themselves as mothers, of sexual violence against women and men during the war, and of women as militants. She draws on contemporary feminist analyses of violence to scrutinize international and local feminist writings on the war in former Yugoslavia. Demonstrating that some of the same essentialist ideas of gender and sexuality used to produce and reinforce the significance of ethnic differences during the war often have been invoked by feminists, she points out the political and theoretical drawbacks to grounding feminist strategies against violence in ideas of female victimhood.

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From Quills to Tweets
How America Communicates about War and Revolution
Adrea J. Dew, Marc A. Genest, and S. C. M. Paine, Editors
Georgetown University Press, 2020

While today's presidential tweets may seem a light-year apart from the scratch of quill pens during the era of the American Revolution, the importance of political communication is eternal. This book explores the roles that political narratives, media coverage, and evolving communication technologies have played in precipitating, shaping, and concluding or prolonging wars and revolutions over the course of US history. The case studies begin with the Sons of Liberty in the era of the American Revolution, cover American wars in the nineteenth and twentieth centuries, and conclude with a look at the conflict against ISIS in the Trump era. Special chapters also examine how propagandists shaped American perceptions of two revolutions of international significance: the Russian Revolution and the Chinese Revolution. Each chapter analyzes its subject through the lens of the messengers, messages, and communications-technology-media to reveal the effects on public opinion and the trajectory and conduct of the conflict. The chapters collectively provide an overview of the history of American strategic communications on wars and revolutions that will interest scholars, students, and communications strategists.

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Getting to War
Predicting International Conflict with Mass Media Indicators
W. Ben Hunt
University of Michigan Press, 1997
This book shows how to predict wars. More specifically, it tells us how to anticipate in a timely fashion the scope and extent of interstate conflict. By focusing on how all governments--democratic or not--seek to secure public support before undertaking risky moves such as starting a war, Getting to War provides a methodology for identifying a regime's intention to launch a conflict well in advance of the actual initiation.
The goal here is the identification of leading indicators of war. Getting to War develops such a leading political indicator by a systematic examination of the ways in which governments influence domestic and international information flows. Regardless of the relative openness of the media system in question, we can accurately gauge the underlying intentions of those governments by a systematic analysis of opinion-leading articles in the mass media. This analysis allows us to predict both the likelihood of conflict and what form of conflict--military or diplomatic/economic--will occur.
Theoretically, this book builds on a forty-year-old insight by Karl Deutsch--that all governments seek to mobilize public opinion through mass media and that careful analysis of such domestic media activity could provide an "early warning network" of international conflict. By showing how to tap the link between conflict initiation and public support, this book provides both a useful tool for understanding crisis behavior as well as new theoretical insights on how domestic politics help drive foreign policy.
Getting to War will be of interest to political scientists who study international disputes and national security as well as social scientists interested in media studies and political communication. General readers with an interest in military or diplomatic history--particularly U.S. history--will find that Getting to War provides an entirely new perspective on how to understand wars and international crises.
W. Ben Hunt is Assistant Professor of Politics, New York University
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Guerrilla Marketing
Counterinsurgency and Capitalism in Colombia
Alexander L. Fattal
University of Chicago Press, 2018
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.
 
Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
 
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In/visible War
The Culture of War in Twenty-first-Century America
Jon Simons and John Louis Lucaites
Rutgers University Press, 2017
In/Visible War addresses a paradox of twenty-first century American warfare. The contemporary visual American experience of war is ubiquitous, and yet war is simultaneously invisible or absent; we lack a lived sense that “America” is at war. This paradox of in/visibility concerns the gap between the experiences of war zones and the visual, mediated experience of war in public, popular culture, which absents and renders invisible the former. Large portions of the domestic public experience war only at a distance. For these citizens, war seems abstract, or may even seem to have disappeared altogether due to a relative absence of visual images of casualties. Perhaps even more significantly, wars can be fought without sacrifice by the vast majority of Americans.
 
Yet, the normalization of twenty-first century war also renders it highly visible. War is made visible through popular, commercial, mediated culture. The spectacle of war occupies the contemporary public sphere in the forms of celebrations at athletic events and in films, video games, and other media, coming together as MIME, the Military-Industrial-Media-Entertainment Network.  
 
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Motherland in Danger
Soviet Propaganda during World War II
Karel C. Berkhoff
Harvard University Press, 2012

Much of the story about the Soviet Union’s victory over Nazi Germany has yet to be told. In Motherland in Danger, Karel Berkhoff addresses one of the most neglected questions facing historians of the Second World War: how did the Soviet leadership sell the campaign against the Germans to the people on the home front?

For Stalin, the obstacles were manifold. Repelling the German invasion would require a mobilization so large that it would test the limits of the Soviet state. Could the USSR marshal the manpower necessary to face the threat? How could the authorities overcome inadequate infrastructure and supplies? Might Stalin’s regime fail to survive a sustained conflict with the Germans?

Motherland in Danger takes us inside the Stalinist state to witness, from up close, its propaganda machine. Using sources in many languages, including memoirs and documents of the Soviet censor, Berkhoff explores how the Soviet media reflected—and distorted—every aspect of the war, from the successes and blunders on the front lines to the institution of forced labor on farm fields and factory floors. He also details the media’s handling of Nazi atrocities and the Holocaust, as well as its stinting treatment of the Allies, particularly the United States, the UK, and Poland. Berkhoff demonstrates not only that propaganda was critical to the Soviet war effort but also that it has colored perceptions of the war to the present day, both inside and outside of Russia.

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Postfeminist War
Women in the Media-Military-Industrial Complex
Mary Douglas Vavrus
Rutgers University Press, 2019
Media representations and practices that have emerged out of contemporary wars have been well documented by a wide array of books and articles. These treatments, however, have been less attentive to how cultural constructions of military personnel and war itself figure in the depiction of the incursions in Iraq and Afghanistan. In Post-Feminist War, Mary Douglas Vavrus argues that all of these identity categories are integral to our understanding of those fighting, saved, or victimized by war. She considers two important questions: how the construction of gender, race, and class in media are productive of régimes of truth regarding war and military life, and how such constructions may also intensify militarism. By examining news and documentary media produced since September 11, 2001, Vavrus demonstrates that news narratives that include women use feminism selectively in gender equality narratives, which tend to reinforce historically resonant gender, race, and class identity constructions. She ultimately asserts that such reporting advances post-feminism, which, in tandem with banal militarism, subtly pushes military solutions for an array of problems women and girls face. 
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Shooting a Revolution
Visual Media and Warfare in Syria
Donatella Della Ratta
Pluto Press, 2018
From ISIS propaganda videos to popular regime-backed soap operas and digital activism, the Syrian conflict has been profoundly affected by visual media. But what are the aesthetic, political, and material implications of this disturbing collusion between war and digital culture?
            Drawing on a decade of ethnographic research conducted in Syria and neighboring countries, Donatella Della Ratta examines here how the networked age shapes contemporary warfare, from conflict on the ground to the performance of violence on the screen. Her findings present a stark parallel to the digital democracy offered by techno-utopians, delving into the dark side of web 2.0 practices, where visual regimes of representation and media production are put in service of modes of destruction.
            A vivid account of the politics of Syria’s visual media, from commercial television to citizen journalism and Daesh propaganda, Shooting a Revolution offers fascinating insight into the media’s role in transforming conflict zones in the digital age. 
 
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Through the Crosshairs
War, Visual Culture, and the Weaponized Gaze
Stahl, Roger
Rutgers University Press, 2018
Now that it has become so commonplace, we rarely blink an eye at camera footage framed by the crosshairs of a sniper’s gun or from the perspective of a descending smart bomb. But how did this weaponized gaze become the norm for depicting war, and how has it influenced public perceptions?
 
Through the Crosshairs traces the genealogy of this weapon’s-eye view across a wide range of genres, including news reports, military public relations images, action movies, video games, and social media posts. As he tracks how gun-camera footage has spilled from the battlefield onto the screens of everyday civilian life, Roger Stahl exposes how this raw video is carefully curated and edited to promote identification with military weaponry, rather than with the targeted victims. He reveals how the weaponized gaze is not only a powerful propagandistic frame, but also a prime site of struggle over the representation of state violence.  
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War Games
Jonna Eagle
Rutgers University Press, 2020
The word “wargames” might seem like a contradiction in terms. After all, the declaration “This is war” is meant to signal that things have turned deadly serious, that there is no more playing around. Yet the practices of war are intimately entangled with practices of gaming, from military videogames to live battle reenactments. How do these forms of play impact how both soldiers and civilians perceive acts of war?
 
This Quick Take considers how various war games and simulations shape the ways we imagine war. Paradoxically, these games grant us a sense of mastery and control as we strategize and scrutinize the enemy, yet also allow us the thrilling sense of being immersed in the carnage and chaos of battle. But as simulations of war become more integrated into both popular culture and military practice, how do they shape our apprehension of the traumatic realities of warfare?
 
Covering everything from chess to football, from Saving Private Ryan to American Sniper, and from Call of Duty to drone interfaces, War Games is an essential guide for anyone seeking to understand the militarization of American culture, offering a compact yet comprehensive look at how we play with images of war.
 
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War without Bodies
Framing Death from the Crimean to the Iraq War
Martin Danahay
Rutgers University Press, 2022
Historically the bodies of civilians are the most damaged by the increasing mechanization and derealization of warfare, but this is not reflected in the representation of violence in popular media. In War Without Bodies, author Martin Danahay argues that the media in the United States in particular constructs a “war without bodies” in which neither the corpses of soldiers or civilians are shown. War Without Bodies traces the intertwining of new communications technologies and war from the Crimean War, when Roger Fenton took the first photographs of the British army and William Howard Russell used the telegraph to transmit his dispatches, to the first of three “video wars” in the Gulf region in 1990-91, within the context of a war culture that made the costs of organized violence acceptable to a wider public. New modes of communication have paradoxically not made more war “real” but made it more ubiquitous and at the same time unremarkable as bodies are erased from coverage. Media such as photography and instantaneous video initially seemed to promise more realism but were assimilated into existing conventions that implicitly justified war. These new representations of war were framed in a way that erased the human cost of violence and replaced it with images that defused opposition to warfare.

Analyzing poetry, photographs, video and video games the book illustrates the ways in which war was framed in these different historical contexts. It examines the cultural assumptions that influenced the reception of images of war and discusses how death and damage to bodies was made acceptable to the public. War Without Bodies aims to heighten awareness of how acceptance of war is coded into texts and how active resistance to such hidden messages can help prevent future unnecessary wars.
 
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