front cover of Beyond the Meme
Beyond the Meme
Development and Structure in Cultural Evolution
Alan C. Love
University of Minnesota Press, 2019

Interdisciplinary perspectives on cultural evolution that reject meme theory in favor of a complex understanding of dynamic change over time

How do cultures change? In recent decades, the concept of the meme, posited as a basic unit of culture analogous to the gene, has been central to debates about cultural transformation. Despite the appeal of meme theory, its simplification of complex interactions and other inadequacies as an explanatory framework raise more questions about cultural evolution than it answers. 

In Beyond the Meme, William C. Wimsatt and Alan C. Love assemble interdisciplinary perspectives on cultural evolution, providing a nuanced understanding of it as a process in which dynamic structures interact on different scales of size and time. By focusing on the full range of evolutionary processes across distinct contexts, from rice farming to scientific reasoning, this volume demonstrates how a thick understanding of change in culture emerges from multiple disciplinary vantage points, each of which is required to understand cultural evolution in all its complexity. The editors provide an extensive introductory essay to contextualize the volume, and Wimsatt contributes a separate chapter that systematically organizes the conceptual geography of cultural processes and phenomena.

Any adequate account of the transmission, elaboration, and evolution of culture must, this volume argues, recognize the central roles that cognitive and social development play in cultural change and the complex interplay of technological, organizational, and institutional structures needed to enable and coordinate these processes.

Contributors: Marshall Abrams, U of Alabama at Birmingham; Claes Andersson, Chalmers U of Technology; Mark A. Bedau, Reed College; James A. Evans, U of Chicago; Jacob G. Foster, U of California, Los Angeles; Michel Janssen, U of Minnesota; Sabina Leonelli, U of Exeter; Massimo Maiocchi, U of Chicago; Joseph D. Martin, U of Cambridge; Salikoko S. Mufwene, U of Chicago; Nancy J. Nersessian, Georgia Institute of Technology and Harvard U; Paul E. Smaldino, U of California, Merced; Anton Törnberg, U of Gothenburg; Petter Törnberg, U of Amsterdam; Gilbert B. Tostevin, U of Minnesota.

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front cover of Meme
Meme
Susan Wheeler
University of Iowa Press, 2012
Acclaimed poet Susan Wheeler, whose last individual collection predicted the spiritual losses of the economic collapse, turns her attention to the most intimate of subjects: the absence or loss of love.
 
A meme is a unit of thought replicated by imitation; examples of memes, Richard Dawkins wrote, “are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches.” Occupy Wall Street is a meme, as are internet ideas and images that go viral. What could be more potent memes than those passed down by parents to their children?
 

Wheeler reconstructs her mother’s voice—down to its cynicism and its mid twentieth-century midwestern vernacular—in “The Maud Poems,” a voice that takes a more aggressive, vituperative turn in “The Devil—or—The Introjects.” In the book’s third long sequence, a generational inheritance feeds cultural transmission in “The Split.” A set of variations on losses and break-ups—wildly, darkly funny throughout and, in places, devastatingly sad—“The Split” brings Wheeler’s lauded inventiveness, wit, and insight to the profound loss of love. One read, and the meme “Should I stay or should I go?” will be altered in your head forever. 

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