The first comprehensive cultural history of Brazil to be written in English, Brazil Imagined: 1500 to the Present captures the role of the artistic imaginary in shaping Brazil's national identity. Analyzing representations of Brazil throughout the world, this ambitious survey demonstrates the ways in which life in one of the world's largest nations has been conceived and revised in visual arts, literature, film, and a variety of other media.
Beginning with the first explorations of Brazil by the Portuguese, Darlene J. Sadlier incorporates extensive source material, including paintings, historiographies, letters, poetry, novels, architecture, and mass media to trace the nation's shifting sense of its own history. Topics include the oscillating themes of Edenic and cannibal encounters, Dutch representations of Brazil, regal constructs, the literary imaginary, Modernist utopias, "good neighbor" protocols, and filmmakers' revolutionary and dystopian images of Brazil. A magnificent panoramic study of race, imperialism, natural resources, and other themes in the Brazilian experience, this landmark work is a boon to the field.
Brazil marked its centennial as an independent country in 1922. Claiming Brazil explores how Brazilians from different walks of life commemorated the event, and how this led to conflicting ideas of national identity. Civic rituals hold enormous significance, and Brazilian citizens, immigrants, and visitors employed them to articulate and perform their sense of what Brazil was, stood for, and could be. Gregg Bocketti argues that these celebrations, rather than uniting the country, highlighted tensions between modernity and tradition, over race and ethnicity, and between nation and region. Further, the rituals contributed to the collapse of the country’s social and political status quo and gave substance to the debates and ideas that characterized Brazilian life in the 1920s and then under the transformative rule of Getúlio Vargas (1930–1945). Now, at the bicentennial of Brazil’s independence, which itself unfolds in a period of political crisis and economic dislocation, and in the aftermath of several large civic events, it is an opportune moment to consider how Brazilians used civic rituals to engage with questions of identity, belonging, and citizenship one hundred years ago.
Lesser draws on a wide range of sources, including films, oral histories, wanted posters, advertisements, newspapers, photographs, police reports, government records, and diplomatic correspondence. He focuses on two particular cultural arenas—erotic cinema and political militancy—which highlight the ways that Japanese Brazilians imagined themselves to be Brazilian. As he explains, young Nikkei were sure that their participation in these two realms would be recognized for its Brazilianness. They were mistaken. Whether joining banned political movements, training as guerrilla fighters, or acting in erotic films, the subjects of A Discontented Diaspora militantly asserted their Brazilianness only to find that doing so reinforced their minority status.
Embodying Modernity examines the current boom of fitness culture in Brazil in the context of the white patriarchal notions of race, gender, and sexuality through which fitness practice, commodities, and cultural products traffic. The book traces the imperial meanings and orders of power conveyed through “fit” bodies and their different configurations of muscularity, beauty, strength, and health within mainstream visual media and national and global public spheres. Drawing from a wide range of Brazilian visual media sources including fitness magazines, television programs, film, and social media, Daniel F. Silva theorizes concepts and renderings of modern corporality, its racialized and gendered underpinnings, and its complex relationship to white patriarchal power and capital. This study works to define the ubiquitous parameters of fitness culture and argues that its growth is part of a longer collective nationalist project of modernity tied to whiteness, capitalist ideals, and historical exceptionalism.
The Brazilian Northeast has long been a marginalized region with a complex relationship to national identity. It is often portrayed as impoverished, backward, and rebellious, yet traditional and culturally authentic. Brazil is known for its strong national identity, but national identities do not preclude strong regional identities. In Region Out of Place, Courtney J. Campbell examines how groups within the region have asserted their identity, relevance, and uniqueness through interactions that transcend national borders. From migration to labor mobilization, from wartime dating to beauty pageants, from literacy movements to representations of banditry in film, Campbell explores how the development of regional cultural identity is a modern, internationally embedded conversation that circulated among Brazilians of every social class. Part of a region-based nationalism that reflects the anxiety that conflicting desires for modernity, progress, and cultural authenticity provoked in the twentieth century, this identity was forged by residents who continually stepped out of their expected roles, taking their region’s concerns to an international stage.
2023 Honorable Mention, Brazil Section Humanities Book Prize, Latin American Studies Association (LASA)
This book explores visual portrayals of blackness in Brazil to reveal the integral role of visual culture in crafting race and nation across Latin America.
In the early twentieth century, Brazil shifted from a nation intent on whitening its population to one billing itself as a racial democracy. Anadelia Romo shows that this shift centered in Salvador, Bahia, where throughout the 1950s, modernist artists and intellectuals forged critical alliances with Afro-Brazilian religious communities of Candomblé to promote their culture and their city. These efforts combined with a growing promotion of tourism to transform what had been one of the busiest slaving depots in the Americas into a popular tourist enclave celebrated for its rich Afro-Brazilian culture. Vibrant illustrations and texts by the likes of Jorge Amado, Pierre Verger, and others contributed to a distinctive iconography of the city, with Afro-Bahians at its center. But these optimistic visions of inclusion, Romo reveals, concealed deep racial inequalities. Illustrating how these visual archetypes laid the foundation for Salvador’s modern racial landscape, this book unveils the ways ethnic and racial populations have been both included and excluded not only in Brazil but in Latin America as a whole.
The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.
Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.
The Vigorous Core of Our Nationality explores conceptualizations of regional identity and a distinct population group known as nordestinos in northeastern Brazil during a crucial historical period. Beginning with the abolition of slavery and ending with the demise of the Estado Novo under Getúlio Vargas, Stanley E. Blake offers original perspectives on the paradoxical concept of the nordestino and the importance of these debates to the process of state and nation building.
Since colonial times, the Northeast has been an agricultural region based primarily on sugar production. The area’s population was composed of former slaves and free men of African descent, indigenous Indians, European whites, and mulattos. The image of the nordestino was, for many years, linked with the predominant ethnic group in the region, the Afro-Brazilian. For political reasons, however, the conception of the nordestino later changed to more closely resemble white Europeans.
Blake delves deeply into local archives and determines that politicians, intellectuals, and other urban professionals formulated identities based on theories of science, biomedicine, race, and social Darwinism. While these ideas served political, social, and economic agendas, they also inspired debates over social justice and led to reforms for both the region and the people. Additionally, Blake shows how debates over northeastern identity and the concept of the nordestino shaped similar arguments about Brazilian national identity and “true” Brazilian people.
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