front cover of Brazil Imagined
Brazil Imagined
1500 to the Present
By Darlene J. Sadlier
University of Texas Press, 2008

The first comprehensive cultural history of Brazil to be written in English, Brazil Imagined: 1500 to the Present captures the role of the artistic imaginary in shaping Brazil's national identity. Analyzing representations of Brazil throughout the world, this ambitious survey demonstrates the ways in which life in one of the world's largest nations has been conceived and revised in visual arts, literature, film, and a variety of other media.

Beginning with the first explorations of Brazil by the Portuguese, Darlene J. Sadlier incorporates extensive source material, including paintings, historiographies, letters, poetry, novels, architecture, and mass media to trace the nation's shifting sense of its own history. Topics include the oscillating themes of Edenic and cannibal encounters, Dutch representations of Brazil, regal constructs, the literary imaginary, Modernist utopias, "good neighbor" protocols, and filmmakers' revolutionary and dystopian images of Brazil. A magnificent panoramic study of race, imperialism, natural resources, and other themes in the Brazilian experience, this landmark work is a boon to the field.

[more]

front cover of Claiming Brazil
Claiming Brazil
Performances of Citizenship in the Centenary of Independence
Gregg Bocketti
University of Pittsburgh Press, 2022

Brazil marked its centennial as an independent country in 1922. Claiming Brazil explores how Brazilians from different walks of life commemorated the event, and how this led to conflicting ideas of national identity. Civic rituals hold enormous significance, and Brazilian citizens, immigrants, and visitors employed them to articulate and perform their sense of what Brazil was, stood for, and could be. Gregg Bocketti argues that these celebrations, rather than uniting the country, highlighted tensions between modernity and tradition, over race and ethnicity, and between nation and region. Further, the rituals contributed to the collapse of the country’s social and political status quo and gave substance to the debates and ideas that characterized Brazilian life in the 1920s and then under the transformative rule of Getúlio Vargas (1930–1945). Now, at the bicentennial of Brazil’s independence, which itself unfolds in a period of political crisis and economic dislocation, and in the aftermath of several large civic events, it is an opportune moment to consider how Brazilians used civic rituals to engage with questions of identity, belonging, and citizenship one hundred years ago.

[more]

front cover of A Discontented Diaspora
A Discontented Diaspora
Japanese Brazilians and the Meanings of Ethnic Militancy, 1960–1980
Jeffrey Lesser
Duke University Press, 2007
In A Discontented Diaspora, Jeffrey Lesser investigates broad questions of ethnicity, the nature of diasporic identity, and Brazilian culture. He does so by exploring particular experiences of young Japanese Brazilians who came of age in São Paulo during the 1960s and 1970s, an intensely authoritarian period of military rule. The most populous city in Brazil, São Paulo was also the world’s largest “Japanese” city outside of Japan by 1960. Believing that their own regional identity should be the national one, residents of São Paulo constantly discussed the relationship between Brazilianness and Japaneseness. As second-generation Nikkei (Brazilians of Japanese descent) moved from the agricultural countryside of their immigrant parents into various urban professions, they became the “best Brazilians” in terms of their ability to modernize the country and the “worst Brazilians” because they were believed to be the least likely to fulfill the cultural dream of whitening. Lesser analyzes how Nikkei both resisted and conformed to others’ perceptions of their identity as they struggled to define and claim their own ethnicity within São Paulo during the military dictatorship.

Lesser draws on a wide range of sources, including films, oral histories, wanted posters, advertisements, newspapers, photographs, police reports, government records, and diplomatic correspondence. He focuses on two particular cultural arenas—erotic cinema and political militancy—which highlight the ways that Japanese Brazilians imagined themselves to be Brazilian. As he explains, young Nikkei were sure that their participation in these two realms would be recognized for its Brazilianness. They were mistaken. Whether joining banned political movements, training as guerrilla fighters, or acting in erotic films, the subjects of A Discontented Diaspora militantly asserted their Brazilianness only to find that doing so reinforced their minority status.

[more]

front cover of Embodying Modernity
Embodying Modernity
Race, Gender, and Fitness Culture in Brazil
Daniel F. Silva
University of Pittsburgh Press, 2022

Embodying Modernity examines the current boom of fitness culture in Brazil in the context of the white patriarchal notions of race, gender, and sexuality through which fitness practice, commodities, and cultural products traffic. The book traces the imperial meanings and orders of power conveyed through “fit” bodies and their different configurations of muscularity, beauty, strength, and health within mainstream visual media and national and global public spheres. Drawing from a wide range of Brazilian visual media sources including fitness magazines, television programs, film, and social media, Daniel F. Silva theorizes concepts and renderings of modern corporality, its racialized and gendered underpinnings, and its complex relationship to white patriarchal power and capital. This study works to define the ubiquitous parameters of fitness culture and argues that its growth is part of a longer collective nationalist project of modernity tied to whiteness, capitalist ideals, and historical exceptionalism.

[more]

front cover of Negotiating National Identity
Negotiating National Identity
Immigrants, Minorities, and the Struggle for Ethnicity in Brazil
Jeffrey Lesser
Duke University Press, 1999
Despite great ethnic and racial diversity, ethnicity in Brazil is often portrayed as a matter of black or white, a distinction reinforced by the ruling elite’s efforts to craft the nation’s identity in its own image—white, Christian, and European. In Negotiating National Identity Jeffrey Lesser explores the crucial role ethnic minorities from China, Japan, North Africa, and the Middle East have played in constructing Brazil’s national identity, thereby challenging dominant notions of nationality and citizenship.
Employing a cross-cultural approach, Lesser examines a variety of acculturating responses by minority groups, from insisting on their own whiteness to becoming ultra-nationalists and even entering secret societies that insisted Japan had won World War II. He discusses how various minority groups engaged in similar, and successful, strategies of integration even as they faced immense discrimination and prejudice. Some believed that their ethnic heritage was too high a price to pay for the “privilege” of being white and created alternative categories for themselves, such as Syrian-Lebanese, Japanese-Brazilian, and so on. By giving voice to the role ethnic minorities have played in weaving a broader definition of national identity, this book challenges the notion that elite discourse is hegemonic and provides the first comprehensive look at Brazilian worlds often ignored by scholars.
Based on extensive research, Negotiating National Identity will be valuable to scholars and students in Brazilian and Latin American studies, as well as those in the fields of immigrant history, ethnic studies, and race relations.
[more]

front cover of The Optic of the State
The Optic of the State
Visuality and Power in Argentina and Brazil
Jens Andermann
University of Pittsburgh Press, 2007
The Optic of the State traces the production of nationalist imaginaries through the public visual representation of modern state formation in Brazil and Argentina. As Jens Andermann reveals, the foundational visions of national heritage, territory, and social and ethnic composition were conceived and implemented, but also disputed and contested, in a complex interplay between government, cultural, and scientific institutions and actors, as a means of propagating political agendas and power throughout the emerging states.

The purpose of these imaginaries was to vindicate the political upheavals of the recent past and secure the viability of the newly independent states through a sense of historic destiny and inevitable evolution. The careful presentation of artifacts and spectacles was also aimed abroad in order to win the favor of European imperial powers and thereby acquire a competitive place in the nascent global economy of the late nineteenth century.
The Optic of the State offers a fascinating critique of the visual aspects of national mythology. It exposes how scientific and cultural institutions inscribed the state-form in time and space, thus presenting historical processes as natural “givens.”
[more]

front cover of Region Out of Place
Region Out of Place
The Brazilian Northeast and the World, 1924-1968
Courtney J. Campbell
University of Pittsburgh Press, 2020

The Brazilian Northeast has long been a marginalized region with a complex relationship to national identity. It is often portrayed as impoverished, backward, and rebellious, yet traditional and culturally authentic. Brazil is known for its strong national identity, but national identities do not preclude strong regional identities. In Region Out of Place, Courtney J. Campbell examines how groups within the region have asserted their identity, relevance, and uniqueness through interactions that transcend national borders. From migration to labor mobilization, from wartime dating to beauty pageants, from literacy movements to representations of banditry in film, Campbell explores how the development of regional cultural identity is a modern, internationally embedded conversation that circulated among Brazilians of every social class. Part of a region-based nationalism that reflects the anxiety that conflicting desires for modernity, progress, and cultural authenticity provoked in the twentieth century, this identity was forged by residents who continually stepped out of their expected roles, taking their region’s concerns to an international stage.

[more]

front cover of Selling Black Brazil
Selling Black Brazil
Race, Nation, and Visual Culture in Salvador, Bahia
Anadelia Romo
University of Texas Press, 2022

2023 Honorable Mention, Brazil Section Humanities Book Prize, Latin American Studies Association (LASA)

This book explores visual portrayals of blackness in Brazil to reveal the integral role of visual culture in crafting race and nation across Latin America.

In the early twentieth century, Brazil shifted from a nation intent on whitening its population to one billing itself as a racial democracy. Anadelia Romo shows that this shift centered in Salvador, Bahia, where throughout the 1950s, modernist artists and intellectuals forged critical alliances with Afro-Brazilian religious communities of Candomblé to promote their culture and their city. These efforts combined with a growing promotion of tourism to transform what had been one of the busiest slaving depots in the Americas into a popular tourist enclave celebrated for its rich Afro-Brazilian culture. Vibrant illustrations and texts by the likes of Jorge Amado, Pierre Verger, and others contributed to a distinctive iconography of the city, with Afro-Bahians at its center. But these optimistic visions of inclusion, Romo reveals, concealed deep racial inequalities. Illustrating how these visual archetypes laid the foundation for Salvador’s modern racial landscape, this book unveils the ways ethnic and racial populations have been both included and excluded not only in Brazil but in Latin America as a whole.

[more]

front cover of The Seven Keys to Communicating in Brazil
The Seven Keys to Communicating in Brazil
An Intercultural Approach
Orlando R. Kelm and David A. Victor
Georgetown University Press, 2016

The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.

Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.

[more]

front cover of The Vigorous Core of Our Nationality
The Vigorous Core of Our Nationality
Race and Regional Identity in Northeastern Brazil
Stanley E. Blake
University of Pittsburgh Press, 2011

The Vigorous Core of Our Nationality explores conceptualizations of regional identity and a distinct population group known as nordestinos in northeastern Brazil during a crucial historical period. Beginning with the abolition of slavery and ending with the demise of the Estado Novo under Getúlio Vargas, Stanley E. Blake offers original perspectives on the paradoxical concept of the nordestino and the importance of these debates to the process of state and nation building.
      Since colonial times, the Northeast has been an agricultural region based primarily on sugar production. The area’s population was composed of former slaves and free men of African descent, indigenous Indians, European whites, and mulattos. The image of the nordestino was, for many years, linked with the predominant ethnic group in the region, the Afro-Brazilian. For political reasons, however, the conception of the nordestino later changed to more closely resemble white Europeans.
      Blake delves deeply into local archives and determines that politicians, intellectuals, and other urban professionals formulated identities based on theories of science, biomedicine, race, and social Darwinism. While these ideas served political, social, and economic agendas, they also inspired debates over social justice and led to reforms for both the region and the people. Additionally, Blake shows how debates over northeastern identity and the concept of the nordestino shaped similar arguments about Brazilian national identity and “true” Brazilian people.

[more]


Send via email Share on Facebook Share on Twitter