front cover of Talking #browntv
Talking #browntv
Latinas and Latinos on the Screen
Frederick Luis Aldama and William Anthony Nericcio
The Ohio State University Press, 2019
Like two friends sitting down in front of the television together, in Talking #browntv, Frederick Luis Aldama and William Anthony Nericcio dialogue about the representations of Latina/os in American television and film from the twentieth century to the present day. One part conversation, one part critique, one part visual cultural studies, and one part rant against the culture industry profiting off warped caricatures of Latina/o subjectivities, Aldama and Nericcio analyze the ways in which Latinx performers have been mediated—with varying degrees of complexity—on the American screen. A comprehensive review of the history of Mexicans, Mexican Americans, Hispanics, Chicana/os, Latina/os, and Latinx performers in television and film, Talking #browntv boldly interrogates one of the largest paradoxes in the history of American television: Why are there so few Latina/os on television, and why, when they do appear, are they so often narcos, maids, strumpets, tarts, flakes, and losers?
 
From the subversive critiques embedded in well-loved children’s characters like Speedy Gonzalez to the perpetuation of racial stereotypes in modern-era pornography, from Eva Longoria as ethnic mannequin to J-Lo flipping the sexy Latina music video on its head in “I Luh Ya Papi,” and with more than 150 full-color images, Aldama and Nericcio seek to expose the underlying causes as to why Latina/os constitute only 2 percent of mainstream cultural production when they’re the majority minority in the US. In a moment when anti-Mexican and anti-immigrant rhetoric oozes from TV sets and medias platform, Talking #browntv emerges as a bold antidote, an eloquent rejoinder, and a thoughtful meditation on Latina/os on the American screen and in America today.
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front cover of Tex[t]-Mex
Tex[t]-Mex
Seductive Hallucinations of the "Mexican" in America
By William Anthony Nericcio
University of Texas Press, 2006

A rogues' gallery of Mexican bandits, bombshells, lotharios, and thieves saturates American popular culture. Remember Speedy Gonzalez? "Mexican Spitfire" Lupe Vélez? The Frito Bandito? Familiar and reassuring—at least to Anglos—these Mexican stereotypes are not a people but a text, a carefully woven, articulated, and consumer-ready commodity. In this original, provocative, and highly entertaining book, William Anthony Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, literature, and even critical theory, revealing them to be less flesh-and-blood than "seductive hallucinations," less reality than consumer products, a kind of "digital crack."

Nericcio engages in close readings of rogue/icons Rita Hayworth, Speedy Gonzalez, Lupe Vélez, and Frida Kahlo, as well as Orson Welles' film Touch of Evil and the comic artistry of Gilbert Hernandez. He playfully yet devastatingly discloses how American cultural creators have invented and used these and other Tex[t]-Mexicans since the Mexican Revolution of 1910, thereby exposing the stereotypes, agendas, phobias, and intellectual deceits that drive American popular culture. This sophisticated, innovative history of celebrity Latina/o mannequins in the American marketplace takes a quantum leap toward a constructive and deconstructive next-generation figuration/adoration of Latinos in America.

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