front cover of Making Hispanics
Making Hispanics
How Activists, Bureaucrats, and Media Constructed a New American
G. Cristina Mora
University of Chicago Press, 2014
How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation.

Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.
[more]
front cover of West of 98
West of 98
Living and Writing the New American West
Edited by Lynn Stegner and Russell Rowland
University of Texas Press, 2011

What does it mean to be a westerner? With all the mythology that has grown up about the American West, is it even possible to describe "how it was, how it is, here, in the West—just that," in the words of Lynn Stegner? Starting with that challenge, Stegner and Russell Rowland invited several dozen members of the western literary tribe to write about living in the West and being a western writer in particular. West of 98 gathers sixty-six literary testimonies, in essays and poetry, from a stellar collection of writers who represent every state west of the 98th parallel—a kind of Greek chorus of the most prominent voices in western literature today, who seek to "characterize the West as each of us grew to know it, and, equally important, the West that is still becoming."

In West of 98, western writers speak to the ways in which the West imprints itself on the people who live there, as well as how the people of the West create the personality of the region. The writers explore the western landscape—how it has been revered and abused across centuries—and the inescapable limitations its aridity puts on all dreams of conquest and development. They dismantle the boosterism of manifest destiny and the cowboy and mountain man ethos of every-man-for-himself, and show instead how we must create new narratives of cooperation if we are to survive in this spare and beautiful country. The writers seek to define the essence of both actual and metaphoric wilderness as they journey toward a West that might honestly be called home.

A collective declaration not of our independence but of our interdependence with the land and with each other, West of 98 opens up a whole new panorama of the western experience.

[more]

Send via email Share on Facebook Share on Twitter