Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
Regional Plan Association, the nation's oldest regional planning organization, has worked since 1929 to improve the quality of life in the New York-New Jersey-Connecticut metropolitan area. The Association has crafted two long-term plans and successfully promoted their implementation through advocacy and coalition building.
The Association's Third Regional Plan describes a series of key initiatives aimed at not only improving quality of life, but also at increasing economic competitiveness, encouraging more sustainable patterns of growth, and expanding opportunities and choice in employment, housing, and community.
The Plan presents five major campaigns, each of which combines the goals of economic, equity, and environmental improvements. They are:
While focusing on the New York-New Jersey-Connecticut metropolitan area, the Plan's broad themes have universal applicability to regions throughout the industrialized world.
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