Brazilians are gracious, friendly, fun-loving people, which makes their country a very inviting place to visit for pleasure or business. So great is their cordiality that Brazilians will say "yes" to almost any request—even when they actually mean "no"—which can be quite confusing for U.S. visitors who are used to a more direct style of communication. In fact, as Americans spend time in Brazil, they discover a number of cultural differences that can hamper their communication with Brazilians. To overcome these barriers, this book analyzes Brazilian culture and modes of communication and compares them with their American counterparts to help Americans learn to communicate successfully with Brazilians and vice versa.
To aid Americans in understanding the Brazilian perspective, Tracy Novinger presents a portrait of Brazil's history, racial fusion, economy, and contemporary lifestyles. She focuses in on many aspects of Brazilian culture, such as social organization and ranking systems; preconceptions, worldviews, and values; sexual behaviors and eating customs; thought patterns; nonverbal communication such as the use of time, space, gestures, touch, eye contact, rituals, etc.; and differences in Brazilian and American point-making styles when negotiating, persuading, and conversing. For quick reference, she concludes the book with a summary and checklist of the leading Brazilian cultural characteristics, as well as eight recommendations for enhancing intercultural communication.
The only way we can convey our thoughts in detail to another person is through verbal language. Does this imply that our thoughts ultimately rely on words? Is there only one way in which thoughts can occur? This ambitious book takes the contrary position, arguing that many possible "languages of thought" play different roles in the life of the mind.
"Language" is more than communication. It is also a means of representing information in both working and long-term memory. It provides a set of rules for combining and manipulating those representations.
A stellar lineup of international cognitive scientists, philosophers, and artists make the book's case that the brain is multilingual. Among topics discussed in the section on verbal languages are the learning of second languages, recovering language after brain damage, and sign language, and in the section on nonverbal languages, mental imagery, representations of motor activity, and the perception and representation of space.
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