It is generally believed that Mao Zedong's populism was an abrupt departure from traditional Chinese thought. This study demonstrates that many of its key concepts had been developed several decades earlier by young May Fourth intellectuals, including Liu Fu, Zhou Zuoren, and Gu Jiegang. The Chinese folk-literature movement, begun at National Beijing University in 1918, changed the attitudes of Chinese intellectuals toward literature and toward the common people.

Turning their backs on “high culture” and Confucianism, young folklorists began “going to the people,” particularly peasants, to gather the songs, legends, children's stories, and proverbs that Chang-tai Hung here describes and analyzes. Their focus on rural culture, rural people, and rural problems was later to be expanded by the Chinese Communist revolutionaries.

Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle.

Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.