front cover of The Leading Man
The Leading Man
Hollywood and the Presidential Image
Peretti, Burton W
Rutgers University Press, 2012

American presidents and Hollywood have interacted since the 1920s. This relationship has made our entertainment more political and our political leadership more aligned with the world of movies and movie stars.

In The Leading Man, Burton W. Peretti explores the development of the cinematic presidential image. He sets the scene in chapter 1 to show us how the chief executive, beginning with George Washington, was positioned to assume the mantle of cultural leading man. As an early star figure in the young republic, the president served as a symbol of national survival and wish fulfillment. The president, as head of government and head of state, had the potential to portray a powerful and charismatic role.

At the center of the story are the fourteen presidents of the cinematic era, from Herbert Hoover to Barack Obama. Since the 1920s, the president, like the lead actor in a movie, has been given the central place on the political stage under the intense glare of the spotlight. Like other American men, future presidents were taught by lead movie actors how to look and behave, what to say, and how to say it. Some, like John F. Kennedy and Richard M. Nixon, took particular care to learn from the grooming, gestures, movements, and vocal inflections of film actors and applied these lessons to their political careers. Ronald Reagan was a professional actor. Bill Clinton, a child of the post–World War II Baby Boom, may have been the biggest movie fan of all presidents. Others, including Lyndon Johnson, showed little interest in movies and their lessons for politicians.

Presidents and other politicians have been criticized for cheapening their offices by hiring image and advertising consultants and staging their public events. Peretti analyzes the evolution and the significance of this interaction to trace the convoluted history of the presidential cinematic image. He demonstrates how movies have been the main force in promoting appearance and drama over the substance of governing, and how Americans’ lives today may be dominated by entertainment at the expense of their engagement as citizens.

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front cover of The Presidents We Imagine
The Presidents We Imagine
Two Centuries of White House Fictions on the Page, on the Stage, Onscreen, and Online
Jeff Smith
University of Wisconsin Press, 2009
In such popular television series as The West Wing and 24, in thrillers like Tom Clancy’s novels, and in recent films, plays, graphic novels, and internet cartoons, America has been led by an amazing variety of chief executives. Some of these are real presidents who have been fictionally reimagined. Others are “might-have-beens” like Philip Roth’s President Charles Lindbergh. Many more have never existed except in some storyteller’s mind.
            In The Presidents We Imagine, Jeff Smith examines the presidency’s ever-changing place in the American imagination. Ranging across different media and analyzing works of many kinds, some familiar and some never before studied, he explores the evolution of presidential fictions, their central themes, the impact on them of new and emerging media, and their largely unexamined role in the nation’s real politics.
            Smith traces fictions of the presidency from the plays and polemics of the eighteenth century—when the new office was born in what Alexander Hamilton called “the regions of fiction”—to the digital products of the twenty-first century, with their seemingly limitless user-defined ways of imagining the world’s most important political figure. Students of American culture and politics, as well as readers interested in political fiction and film, will find here a colorful, indispensable guide to the many surprising ways Americans have been “representing” presidents even as those presidents have represented them.

“Especially timely in an era when media image-mongering increasingly shapes presidential politics.”—Paul S. Boyer, series editor

“Smith's understanding of the sociopolitical realities of US history is impressive; likewise his interpretations of works of literature and popular culture. . . .In addition to presenting thoughtful analysis, the book is also fun. Readers will enjoy encounters with, for example, The Beggar's Opera, Duck Soup, Edward Bellamy's Looking Backward, Philip Roth's Plot against America, the comedic campaigns of W. C. Fields for President and Pogo for President, and presidential fictions that continue up to the last President Bush. . . . His writing is fluid and conversational, but every page reveals deep understanding and focus. Summing Up: Highly recommended. All readers.”—CHOICE
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