front cover of Big Top Boss
Big Top Boss
JOHN RINGLING NORTH AND THE CIRCUS
David Lewis Hammarstrom
University of Illinois Press, 1992
This first balanced picture of circus
  king John Ringling North explored the remarkable career of the man who ran Ringling
  Bros. and Barnum & Baily for thirty years. David Lewis Hammarstrom details
  how North guided the circus through adversities ranging from depressions and
  wars to crippling labor strikes and rapidly changing trends in American entertainment.
  Hammarstrom interviewed a host of circus figures including North himself; his
  formers, directors, and department heads who were involved with the circus when
  North owned and operated it.
 
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front cover of E Pluribus Barnum
E Pluribus Barnum
The Great Showman and the Making of U.S. Popular Culture
Bluford Adams
University of Minnesota Press, 1997

front cover of Ringlingville USA
Ringlingville USA
The Stupendous Story of Seven Siblings and Their Stunning Circus Success
Jerry Apps
Wisconsin Historical Society Press, 2004

The Ringling Brothers began their business under the most modest of circumstances and through hard work, business savvy, and some luck created the largest, most famous circus in the world. They became wealthy men, one 50 cent admission ticket at a time.

Ringlingville USA chronicles the brothers' journey from immigrant poverty to enduring glory as the kings of the circus world. The Ringlings and their circus were last studied in depth over four decades ago. Now, for the first time, the brothers' detailed financial records and personal correspondence are available to researchers. Jerry Apps weaves together that information with newspaper accounts, oral histories, colorful anecdotes, and stunning circus ephemera and photos, many never before been published, to illuminate the importance of the Ringlings' accomplishments. He describes how the Ringling Brothers confronted the challenges of taxation, war, economic pressure, changing technology, and personal sorrows to find their place in history. The brothers emerge as complex characters whose ambition, imagination, and pure hucksterism fueled the phenomenon that was the Ringling Brothers' Circus.
 

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front cover of Tents, Tigers and the Ringling Brothers
Tents, Tigers and the Ringling Brothers
Jerry Apps
Wisconsin Historical Society Press, 2007
This new addition to the Badger Biography series for young readers features the story of the young Ringling brothers of circus fame. The book tells the inspiring story of the seven sons of German and French immigrants who were guided by their dreams to escape poverty through hard work and ambition. These entrepreneurial brothers moved with their parents to Baraboo, Wisconsin where their fantastic circus adventure began. With no circus experience, the brothers tackled one of the riskiest businesses of the time. Each brother contributed his unique talents to make their enterprise successful. The Ringling Brothers were admired for their technological innovations, strategy and devotion to education. They were also esteemed for their genuine appreciation of their audience.
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