Honorable Mention — The International Photography Awards 2024 Book Category
Jury Top 5 Selection — The International Photography Awards 2024 Book Category
Silver Winner in Zines And Photo Book/Culture— 2024 International Film Photography Award, Analog Sparks
Timeless photos offer a rare portrait of the jubilant, vibrant, vital, nearly hidden, and now all-but-vanished world of small-town Black rodeos.
Long before Americans began to officially commemorate Juneteenth, in the heat of East Texas, saddles were being cinched, buckles shined, and lassoes adjusted for a day on the Black rodeo circuit in honor of the holiday. In the late 1970s, as they had been doing for generations, Black communities across the region held local rodeos for the talented cowboys and cowgirls who were segregated from the mainstream circuit. It was to these vibrant community events that bestselling Texas writer Sarah Bird, then a young photojournalist, found herself drawn.
In Juneteenth Rodeo, Bird’s lens celebrates a world that was undervalued at the time, capturing everything, from the moment the pit master fired up his smoker, through the death-defying rides, to the last celebratory dance at a nearby honky-tonk. Essays by Bird and sports historian Demetrius Pearson reclaim the crucial role of Black Americans in the Western US and show modern rodeo riders—who still compete on today’s circuit—as “descendants” in a more than two-hundred-year lineage of Black cowboys. A gorgeous tribute to the ropers and riders—legends like Willie Thomas, Myrtis Dightman, Rufus Green, Bailey’s Prairie Kid, Archie Wycoff, and Calvin Greeley—as well as the secretaries, judges, and pick-up men and even the audience members who were as much family as fans, Juneteenth Rodeo ultimately seeks to put Black cowboys and cowgirls where they have always belonged: in the center of the frame.
Rodeo is an enduring relic of America’s popular culture, drawing capacity audiences to all its venues, from small western cowtowns to Madison Square Garden. The rodeo cowboy, that figure of rugged independence and solitary courage, continues to evoke the spirit of a vanished frontier and the hardy pioneers who conquered it. In this study historian Michael Allen examines the image of the rodeo cowboy and the role this image has played in popular culture over the past century. He sees rodeo as a significant American folk festival and the rodeo cowboy as the avatar of a nearly extinct authentic figure, the “real cowboy,” who embodies the skills and values of traditional western rural culture. Allen’s analysis explores the evolution of the myth of the rodeo man and its subsequent institutionalization and acculturation into the media of popular culture. He also examines the impact on this myth of significant changes in the rodeo milieu—the commercialization of the event and the professionalization of rodeo performers; the arrival on the rodeo scene of performers from outside the white, male, western, rural origins of the traditional cowboy performers. He discovers that America’s—and indeed the world’s—fascination with the rodeo cowboy reflects feelings far deeper than a taste for exciting entertainment. Allen’s discussion of the archetypal figure of the rodeo cowboy will change forever our perception of rodeo, but it will also help us understand how the ancient tension between frontier and civilization continues to play a role in our national imagination.
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