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Framing the Sixties
The Use and Abuse of a Decade from Ronald Reagan to George W. Bush
Bernard von Bothmer
University of Massachusetts Press, 2009
Over the past quarter century, American liberals and conservatives alike have invoked memories of the 1960s to define their respective ideological positions and to influence voters. Liberals recall the positive associations of what might be called the "good Sixties"—the "Camelot" years of JFK, the early civil rights movement, and the dreams of the Great Society—while conservatives conjure images of the "bad Sixties"—a time of urban riots, antiwar protests, and countercultural revolt.

In Framing the Sixties, Bernard von Bothmer examines this battle over the collective memory of the decade primarily through the lens of presidential politics. He shows how four presidents—Ronald Reagan, George H. W. Bush, Bill Clinton, and George W. Bush—each sought to advance his political agenda by consciously shaping public understanding of the meaning of "the Sixties." He compares not only the way that each depicted the decade as a whole, but also their commentary on a set of specific topics: the presidency of John F. Kennedy, Lyndon Johnson's "Great Society" initiatives, the civil rights movement, and the Vietnam War.

In addition to analyzing the pronouncements of the presidents themselves, von Bothmer draws on interviews he conducted with more than one hundred and twenty cabinet members, speechwriters, advisers, strategists, historians, journalists, and activists from across the political spectrum—from Julian Bond, Daniel Ellsberg, Todd Gitlin, and Arthur Schlesinger to James Baker, Robert Bork, Phyllis Schlafly, and Paul Weyrich.

It is no secret that the upheavals of the 1960s opened fissures within American society that have continued to affect the nation's politics and to intensify its so-called culture wars. What this book documents is the extent to which political leaders, left and right, consciously exploited those divisions by "framing" the memory of that turbulent decade to serve their own partisan interests.
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The President Electric
Ronald Reagan and the Politics of Performance
Timothy Raphael
University of Michigan Press, 2011

"In this illuminating, multi-pronged cultural and performance history of such phenomena as Chautauqua and radio, movies, and electrical technology, Timothy Raphael puts together a compelling and sometimes revelatory narrative of how commandingly Reagan mastered the matrix of performance, technology, media, celebrity, and the 'republic of consumption' he came of age in."
---Dana Nelson, Vanderbilt University

"Garry Wills and others have written well on the phenomenon of Ronald Reagan, the actor-president, but this is the first book by a real authority---trained in performance and fully reflective about it from the inside . . . unquestionably an important contribution to the disciplinary fields of American studies and performance studies, and an important contribution to public affairs."
---Joseph Roach, Yale University

When Ronald Reagan first entered politics in 1965, his public profile as a performer in radio, film, television, and advertising and his experience in public relations proved invaluable political assets. By the time he left office in 1989, the media in which he trained had become the primary source for generating and wielding political power. The President Electric: Ronald Reagan and the Politics of Performance reveals how the systematic employment of the techniques and technologies of mass-media performance contributed to Reagan’s rise to power and defined his style of governance.

The President Electric stands out among books on Reagan as the first to bring the rich insights of the field of performance studies to an understanding of the Reagan phenomenon, connecting Reagan's training in electronic media to the nineteenth-century notion of the "fiat of electricity"---the emerging sociopolitical power of three entities (mechanical science, corporate capitalism, and mass culture) that electric technology made possible. The book describes how this new regime of cultural and political representation shaped the development of the electronic mass media that transformed American culture and politics and educated Ronald Reagan for his future role as president.

Timothy Raphael is Assistant Professor of Visual and Performing Arts and Director of the Center for Immigration at Rutgers University, Newark.

Photo: © David H. Wells/Corbis

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Ronald Reagan and the House Democrats
Gridlock, Partisanship, and the Fiscal Crisis
Karl Gerard Brandt
University of Missouri Press, 2009
When Democrats in the House of Representatives locked horns with President Ronald Reagan over the latter’s fiscal policies, the ensuing conflict reinforced the seismic shift in the political landscape that the 1980 election had brought. Karl Brandt now tells the story of how the New Deal Democratic coalition was able to sustain itself in the face of an unprecedented Republican assault—in a conflict whose reverberations are still being felt today.
            After a bipartisan conservative House coalition passed Reagan’s budget and tax cuts in 1981, conservative Democrats became worried about the increasingly large deficits produced by Reaganomics and questioned the administration’s spending priorities. In one of the few studies of congressional politics in the 1980s, Brandt describes the House Democratic leadership’s efforts to rebuild party unity while facing challenges from conservative Democrats, the Reagan administration, and the emerging fiscal crisis. He tells how Democrats worked hard to rein in party conservatives, to craft consensus-oriented policies palatable to all Democrats, and over the coming years to force the president and the Senate to compromise over fiscal policy.
            Drawing on primary source materials unavailable in the 1980s—including transcripts from closed-door meetings and internal House documents—Brandt chronicles the events that resulted in the deepening of the fiscal crisis, examines the growth of an intensely partisan political environment, and provides insight into the dynamics of creating a national budget. He cuts through conservative rhetoric to show how Reagan’s fiscal policies deepened federal deficits and reveals how the partisan struggles of the Reagan years redefined the Democrats along more centrist lines.
            When the dust had settled, the Democratic Party had become more unified in the face of budget conflict and had proved that it could practice fiscal conservatism and make tough budget choices when necessary. Carefully argued and thoroughly researched, Brandt’s work brings historical perspective to this important chapter in recent history as it explores conflicting visions of the economy, American society, and the very future of the nation.
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Ronald Reagan
The Politics of Symbolism
Robert Dallek
Harvard University Press, 1984

Few American politicians have enjoyed greater popularity than Ronald Reagan. Humor, charm, good looks, an intuitive feel for national concerns, and an extraordinary ability to speak persuasively to millions of people were major assets. But his fundamental appeal went deeper: a blend of Catholic and Protestant, small-town boy and famous entertainer, Horatio Alger and P. T. Barnum, traditional moralist and media celebrity, Reagan spoke for old values in current accents.

Robert Dallek presents a sharply drawn, richly detailed portrait of the man and his politics--from his childhood years through the California governorship to the first years of the presidency. It is an essential guide for all observers of the presidential election of 2000, and a starting point for anyone wanting to discover what the Reagan experience really meant.

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Ronald Reagan
The Politics of Symbolism, With a New Preface
Robert Dallek
Harvard University Press, 1999

Few American politicians have enjoyed greater popularity than Ronald Reagan. Humor, charm, good looks, an intuitive feel for national concerns, and an extraordinary ability to speak persuasively to millions of people were major assets. But his fundamental appeal went deeper: a blend of Catholic and Protestant, small-town boy and famous entertainer, Horatio Alger and P. T. Barnum, traditional moralist and media celebrity, Reagan spoke for old values in current accents.

Robert Dallek presents a sharply drawn, richly detailed portrait of the man and his politics--from his childhood years through the California governorship to the first years of the presidency. It is an essential guide for all observers of the presidential election of 2000, and a starting point for anyone wanting to discover what the Reagan experience really meant.

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Starving the Beast
Ronald Reagan and the Tax Cut Revolution
Monica Prasad
Russell Sage Foundation, 2018
Since the Reagan Revolution of the early 1980s, Republicans have consistently championed tax cuts for individuals and businesses, regardless of whether the economy is booming or in recession or whether the federal budget is in surplus or deficit. In Starving the Beast, sociologist Monica Prasad uncovers the origins of the GOP’s relentless focus on tax cuts and shows how this is a uniquely American phenomenon.

Drawing on never-before seen archival documents, Prasad traces the history of the 1981 tax cut—the famous “supply side” tax cut, which became the cornerstone for the next several decades of Republican domestic economic policy. She demonstrates that the main impetus behind this tax cut was not business group pressure, racial animus, or a belief that tax cuts would pay for themselves. 

Rather, the tax cut emerged because in America--unlike in the rest of the advanced industrial world—progressive policies are not embedded within a larger political economy that is favorable to business.  Since the end of World War II, many European nations have combined strong social protections with policies to stimulate economic growth such as lower taxes on capital and less regulation on businesses than in the United State.  Meanwhile, the United States emerged from World War II with high taxes on capital and some of the strongest regulations on business in the advanced industrial world.  This adversarial political economy could not survive the economic crisis of the 1970s.

Starving the Beast suggests that taking inspiration from the European model of progressive policies embedded in market-promoting political economy could serve to build an American economy that works better for all.
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The Strategy of Campaigning
Lessons from Ronald Reagan and Boris Yeltsin
Kiron K. Skinner, Serhiy Kudelia, Bruce Bueno de Mesquita, and Condoleezza Rice
University of Michigan Press, 2010

The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries.

The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances.

Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board.
Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine.

Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution.

Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.

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