Drawing on methods and approaches from anthropology, media studies, film theory, and cultural studies, the contributors to Media, Erotics, and Transnational Asia examine how mediated eroticism and sexuality circulating across Asia and Asian diasporas both reflect and shape the social practices of their producers and consumers. The essays in this volume cover a wide geographic and thematic range, and combine rigorous textual analysis with empirical research into the production, circulation, and consumption of various forms of media.

Judith Farquhar examines how health magazines serve as sources of both medical information and erotic titillation to readers in urban China. Tom Boellstorff analyzes how queer zines produced in Indonesia construct the relationship between same-sex desire and citizenship. Purnima Mankekar examines the rearticulation of commodity affect, erotics, and nation on Indian television. Louisa Schein describes how portrayals of Hmong women in videos shot in Laos create desires for the homeland among viewers in the diaspora. Taken together, the essays offer fresh insights into research on gender, erotics, media, and Asia transnationally conceived.

Contributors. Anne Allison, Tom Boellstorff, Nicole Constable, Heather Dell, Judith Farquhar, Sarah L. Friedman, Martin F. Manalansan IV, Purnima Mankekar, Louisa Schein, Everett Yuehong Zhang

Minority Rules is an ethnography of a Chinese people known as the Miao, a group long consigned to the remote highlands and considered backward by other Chinese. Now the nation’s fifth largest minority, the Miao number nearly eight million people speaking various dialects and spread out over seven provinces. In a theoretically innovative work that combines methods from both anthropology and cultural studies, Louisa Schein examines the ways Miao ethnicity is constructed and reworked by the state, by non-state elites, and by the Miao themselves, all in the context of China’s postsocialist reforms and its increasing exchange and fascination with the West. She offers eloquently argued interventions into debates over nationalism, ethnic subjectivity, and the ethnography of the state.
Posing questions about gender, cultural politics, and identity, Schein examines how non-Miao people help to create Miao ethnicity by depicting them as both feminized keepers of Chinese tradition and as exotic others against which dominant groups can assert their own modernity. In representing and consuming aspects of their own culture, Miao distance themselves from the idea that they are less than modern. Thus, Schein explains, everyday practices, village rituals, journalistic encounters, and tourism events are not just moments of cultural production but also performances of modernity through which others are made primitive. Schein finds that these moments frequently highlight internal differences among the Miao and demonstrates how not only minorities but more generally peasants and women offer a valuable key to understanding China as it renegotiates its place in the global order.