How Star Trek’s twenty-first-century reinventions illuminate the unique challenges and opportunities of franchise-style corporate storytelling

Late Star Trek explores the beloved science fiction franchise’s repeated attempts to reinvent itself after the end of its 1990s golden age. Beginning with the prequel series Enterprise, Adam Kotsko analyzes the wealth of content set within Star Trek’s sprawling continuity—including authorized books, the three “Kelvin Timeline” films, and the streaming series Discovery, Picard, Lower Decks, Prodigy, and Strange New Worlds—along with fan discourse, to reflect on the perils and promise of the franchise as a unique form of storytelling.

Significantly including the licensed novels and comic books that fill out the Star Trek universe for its fans, Kotsko brings the multiple productions of the early twenty-first century together as a unified whole rather than analyzing them in their current stratified view. He argues that the variety of styles and approaches in this tumultuous era of Star Trek history provides the perfect opportunity to reflect on the nature of the franchise storyworlds that now dominate popular culture. By taking the spin-offs and tie-ins seriously as creative attempts to tell a new story within an established universe, Late Star Trek highlights creative triumphs as well as the tendency for franchise faithfulness to get in the way of creating engaging characters and ideas.

Arguing forcefully against the prevailing consensus that franchises are a sign of cultural decay, Kotsko contends that the Star Trek universe exemplifies an approach to storytelling that has been perennial across cultures. Instead, he finds that what limits creativity within franchises is not their reliance on the familiar but their status as modern myths, held not as common cultural heritage but rather owned as corporate intellectual property.

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"The Lying Brain is a study to take seriously. Its argument is timely, clear, and of particular importance to the enlargement of our understanding of the relationships among science studies, literary studies, and technology studies."
---Ronald Schleifer, University of Oklahoma

Real and imagined machines, including mental microscopes, thought translators, and polygraphs, have long promised to detect deception in human beings. Now, via fMRI and EEG, neuroscientists seem to have found what scientists, lawyers, and law enforcement officials have sought for over a century: foolproof lie detection. But are these new lie detection technologies any different from their predecessors? The Lying Brain is the first book to explore the cultural history of an array of lie detection technologies: their ideological assumptions, the scientific and fictional literatures that create and market them, and the literacies required for their interpretation.

By examining a rich archive of materials about lie detection---from science to science fiction---The Lying Brain demonstrates the interconnections of science, literature, and popular culture in the development and dissemination of deception detection in the American cultural imagination. As Melissa Littlefield demonstrates, neuroscience is not building a more accurate lie detector; it is simply recycling centuries-old ideologies about deception and its detection.

Cover art: "Human Brain" © Denis Barbulet, courtesy of Shutterstock.com