front cover of Politicians Don't Pander
Politicians Don't Pander
Political Manipulation and the Loss of Democratic Responsiveness
Lawrence R. Jacobs and Robert Y. Shapiro
University of Chicago Press, 2000
Public opinion polls are everywhere. Journalists report their results without hesitation, and political activists of all kinds spend millions of dollars on them, fueling the widespread assumption that elected officials "pander" to public opinion—that they tailor their policy decisions to the results of polls.

In this provocative and engagingly written book, the authors argue that the reality is quite the opposite. In fact, when not facing election, contemporary presidents and members of Congress routinely ignore the public's policy preferences and follow their own political philosophies, as well as those of their party's activists, their contributors, and their interest group allies. Politicians devote substantial time, effort, and money to tracking public opinion, not for the purposes of policymaking, but to change public opinion—to determine how to craft their public statements and actions to win support for the policies they and their supporters want.

Taking two recent, dramatic episodes—President Clinton's failed health care reform campaign, and Newt Gingrich's "Contract with America"—as examples, the authors show how both used public opinion research and the media to change the public's mind. Such orchestrated displays help explain the media's preoccupation with political conflict and strategy and, the authors argue, have propelled levels of public distrust and fear of government to record highs.

Revisiting the fundamental premises of representative democracy, this accessible book asks us to reexamine whether our government really responds to the broad public or to the narrower interests and values of certain groups. And with the 2000 campaign season heating up, Politicians Don't Pander could not be more timely.

"'Polling has turned leaders into followers,' laments columnist Marueen Dowd of The New York Times. Well, that's news definitely not fit to print say two academics who have examined the polls and the legislative records of recent presidents to see just how responsive chief executives are to the polls. Their conclusion: not much. . . . In fact, their review and analyses found that public opinion polls on policy appear to have increasingly less, not more, influence on government policies."—Richard Morin, The Washington Post
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front cover of The Rational Public
The Rational Public
Fifty Years of Trends in Americans' Policy Preferences
Benjamin I. Page and Robert Y. Shapiro
University of Chicago Press, 1992
This monumental study is a comprehensive critical survey of
the policy preferences of the American public, and will be
the definitive work on American public opinion for some time
to come. Drawing on an enormous body of public opinion data,
Benjamin I. Page and Robert Y. Shapiro provide the richest
available portrait of the political views of Americans, from
the 1930's to 1990. They not only cover all types of
domestic and foreign policy issues, but also consider how
opinions vary by age, gender, race, region, and the like.

The authors unequivocally demonstrate that, notwithstanding fluctuations in the opinions of individuals,
collective public opinion is remarkably coherent: it
reflects a stable system of values shared by the majority of
Americans and it responds sensitively to new events,
arguments, and information reported in the mass media. While
documenting some alarming case of manipulation, Page and
Shapiro solidly establish the soundness and value of
collective political opinion. The Rational Public
provides a wealth of information about what we as a nation
have wanted from government, how we have changed our minds
over the years, and why.

For anyone interested in the short- and long-term trends
in Americans' policy preferences, or eager to learn what
Americans have thought about issues ranging from racial
equality to the MX missile, welfare to abortion, this book
offers by far the most sophisticated and detailed treatment
available.
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front cover of Selling Fear
Selling Fear
Counterterrorism, the Media, and Public Opinion
Brigitte L. Nacos, Yaeli Bloch-Elkon, Robert Y. Shapiro
University of Chicago Press, 2011

While we’ve long known that the strategies of terrorism rely heavily on media coverage of attacks, Selling Fear is the first detailed look at the role played by media in counterterrorism—and the ways that, in the wake of 9/11, the Bush administration manipulated coverage to maintain a climate of fear.

            
Drawing on in-depth analysis of counterterrorism in the years after 9/11—including the issuance of terror alerts and the decision to invade Iraq—the authors present a compelling case that the Bush administration hyped fear, while obscuring civil liberties abuses and concrete issues of preparedness. The media, meanwhile, largely abdicated its watchdog role, choosing to amplify the administration’s message while downplaying issues that might have called the administration’s statements and strategies into question. The book extends through Hurricane Katrina, and the more skeptical coverage that followed, then the first year of the Obama administration, when an increasingly partisan political environment presented the media, and the public, with new problems of reporting and interpretation.

            
Selling Fear is a hard-hitting analysis of the intertwined failures of government and media—and their costs to our nation.

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