Essays that show what a broad conception of rhetoric means and does in relation to practice
 
Rhetoric is the art of emphasis, in the ancient sense of bringing to light or obscuring in shadow, and it is both a practice and a theory about that practice. In recent decades, scholars of rhetoric have turned to approaches that braid together poetics, performance, and philosophy into a “practical art.” The Practice of Rhetoric: Poetics, Performance, Philosophy presents just such an account of rhetoric that presumes and incorporates theoretical approaches, offering a collection of principles assembled in the heat and trials of public practice. The essays gathered in this volume are inspired by the capacious conception of rhetoric put forth by historian of rhetoric Jeffrey Walker, who is perhaps best known for stressing rhetoric’s educational mission and its investments in both theory and practice.

The book extends that vision through the prisms of poetics, performance, and philosophy of argument. Poetics shows rhetoric’s meaning making in all its verbal possibilities and material manifestations, in contexts ranging from mouse-infested medieval fields to the threat of toxin-ridden streams in the twentieth century. Performance puts what is created into the heat of public life, tapping out the rhythms of Byzantine prose or using collage to visually depict the beliefs and convictions of Martin Luther King Jr. Philosophy of argument enacts the mutually constitutive relationship between rhetoric and dialectic, offering new insights on and contexts for old tools like stasis and disputation, while keeping the focus on usefulness and teachability.

Ranging across centuries and contexts, the essays collected here demonstrate the continued need to attend carefully to the cooperation of descriptive language and normative reality, conceptual vocabulary and material practice, public speech and moral self-shaping. This volume will rekindle long-standing conversations about the public, world-making practice of rhetoric, thereby enlivening anew its civic mission.
 

Illustrates a modalities approach to the study of publics

This book explores the ways that scholars, journalists, politicians, and citizens conceive of “the public” or “public life,” and how those entities are defined and invented. For decades, scholars have used the metaphors of spheres, systems, webs, or networks to talk about, describe, and map various practices. This volume proposes a new metaphor—modalities—to suggest that publics are forever in flux, and much more fluid and dynamic than the static models of systems or spheres would indicate—especially in the digital age, where various publics rapidly evolve and dissipate.
 
Contributors to the volume—employing approaches from the fields of communication studies, English, sociology, psychology, and history—explore a broad range of texts and artifacts that give rise to publics, and discuss what they reveal about conceptualizations of social space. By focusing on process in public engagement, these scholars highlight questions of how people advance their interests and identities, and how they adapt to situational constraints.
 
Bringing together scholars in rhetorical, cultural, and media studies, this collection of new case studies illustrates a modalities approach to the study of publics. These case studies explore the implications of different ways of forming publics, including alternative means of expression (protests, culture jamming); the intersection of politics and consumerism (how people express their identities and interests through their consumer behavior); and online engagement (blogs as increasingly important public fora). In doing so, they raise important questions of access, community, and political efficacy