From the FIFA World Cup to pick-up games at your local park, soccer is the closest thing in our world to a universal entertainment. Many writers use this global popularity to describe the game’s winners and losers, but what happens when we use social science to explore how soccer intersects with culture, society, and the self?
 
This book provides a thinking fan’s guide to the world’s most popular game, proposing a way of engaging soccer that sparks intellectual curiosity and employs critical consciousness. Using stories and data, along with ideas from sociology, psychology, and across the social sciences, it provides readers with new ways of understanding fanaticism, peak performance, talent development, and more. Drawing on concepts ranging from cognitive bias to globalization, it illuminates meanings of the game for players and fans while investigating impacts on our lives and communities. While it considers soccer cultures across the globe, the book also analyzes what makes U.S. soccer culture special, including its embrace of the women’s game.
 
As a scholar, former minor league player and coach, and fan, Andrew Guest offers a distinctive perspective on soccer in society. Whatever name you call it, and whatever your interest in it, Soccer in Mind will enrich your own view of the one truly global game.

A powerful cultural critique of soccer’s public rhetoric
 
American sports agnostics might raise an eyebrow at the idea that soccer represents a staging ground for cultural, social, and political possibility. It is just another game, after all, in a society where mass-audience spectator sports largely avoid any political stance other than a generic, corporate-friendly patriotism. But John M. Sloop picks up on the work of Laurent Dubois and others to see in American soccer—a sport that has achieved immense participation and popularity despite its struggle to establish major league status—a game that permits surprisingly diverse modes of thinking about national identity because of its marginality.

As a rhetorician who draws on both critical theory and culture, Sloop seeks to read soccer as the game intersects with gender, race, sexuality, and class. The result of this engagement is a sense of both enormous possibility and real constraint. If American soccer offers more possibility because of its marginality, looking at how those possibilities are constrained can provide valuable insights into neoliberal logics of power, profit, politics, and selfhood.

In Soccer’s Neoliberal Pitch, Sloop analyzes a host of soccer-adjacent phenomena: the equal pay dispute between the US women’s national team and the US Soccer Federation, the significance of hooligan literature, the introduction of English soccer to American TV audiences, the strange invisibility of the Mexican soccer league despite its consistent high TV ratings, and the reading of US national teams as “underdogs” despite the nation’s quasi-imperial dominance of the Western hemisphere. An invaluable addition to a growing bookshelf on soccer titles, Soccer’s Neoliberal Pitch serves as a model for critical cultural work with sports, with appeal to not only sports studies, but cultural studies, communication, and even gender studies classrooms.