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The Economics of Attention
Style and Substance in the Age of Information
Richard A. Lanham
University of Chicago Press, 2006
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. 

With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. 

Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.
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Enduring Truths
Sojourner's Shadows and Substance
Darcy Grimaldo Grigsby
University of Chicago Press, 2015
Runaway slave Sojourner Truth gained fame in the nineteenth century as an abolitionist, feminist, and orator and earned a living partly by selling photographic carte de visite portraits of herself at lectures and by mail. Cartes de visite, similar in format to calling cards, were relatively inexpensive collectibles that quickly became a new mode of mass communication. Despite being illiterate, Truth copyrighted her photographs in her name and added the caption “I Sell the Shadow to Support the Substance. Sojourner Truth.”

Featuring the largest collection of Truth’s photographs ever published, Enduring Truths is the first book to explore how she used her image, the press, the postal service, and copyright laws to support her activism and herself. Darcy Grimaldo Grigsby establishes a range of important contexts for Truth’s portraits, including the strategic role of photography and copyright for an illiterate former slave; the shared politics of Truth’s cartes de visite and federal banknotes, which were both created to fund the Union cause; and the ways that photochemical limitations complicated the portrayal of different skin tones. Insightful and powerful, Enduring Truths shows how Truth made her photographic portrait worth money in order to end slavery—and also became the strategic author of her public self.
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Names and Substance in the Australian Subsection System
C. G. von Brandenstein
University of Chicago Press, 1982
In this volume, which has been hailed as a major breakthrough in understanding the meaning of the elaborate kinship systems currently existing in Australian Aboriginal societies, C. G. von Brandenstein argues that such systems refer to an archaic theory of "world order" common to all these societies. This controversial conclusion is based on native testimony and on a sophisticated linguistic analysis of a vast quantity of data collected by the author and others.

Though the author has restricted the results of his research to Aboriginal Australia, his methodological approach is generalizable. Hence this work will be of importance to specialists in many areas.
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Property, Substance, and Effect
Anthropological Essays on Persons and Things
Marilyn Strathern
HAU, 2022
In engaging essays, celebrated anthropologist Marilyn Strathern reflects on the complexities of social life. 

Property, Substance, and Effect draws on Marilyn Strathern’s longstanding interest in the reification of social relations. If the world is shrinking in terms of resources and access to them, it is expanding in terms of new candidates for proprietorship. How new relations are brought into being is among the many questions about property, ownership, and knowledge that these essays bring together.

Twenty years have not diminished the interest in the book’s opening challenge: if one were inventing a method of enquiry by which to configure the complexity of social life, one might wish to invent something like the anthropologist’s ethnographic practice. A wide range of studies deliberately brings into conversation claims people make on one another through relations imagined in the form of body-substance along with the increasing visibility of conceptual or intellectual work as property. Whether one lives in Papua New Guinea or Great Britain, categories of knowledge are being dissolved and reformed at a tempo that calls for reflection—and for the kind of lateral reflection afforded through the “ethnographic effect.”
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Substance and Seduction
Ingested Commodities in Early Modern Mesoamerica
Edited by Stacey Schwartzkopf and Kathryn E. Sampeck
University of Texas Press, 2017

Chocolate and sugar, alcohol and tobacco, peyote and hallucinogenic mushrooms—these seductive substances have been a nexus of desire for both pleasure and profit in Mesoamerica since colonial times. But how did these substances seduce? And when and how did they come to be desired and then demanded, even by those who had never encountered them before? The contributors to this volume explore these questions across a range of times, places, and peoples to discover how the individual pleasures of consumption were shaped by social, cultural, economic, and political forces.

Focusing on ingestible substances as a group, which has not been done before in the scholarly literature, the chapters in Substance and Seduction trace three key links between colonization and commodification. First, as substances that were taken into the bodies of both colonizers and colonized, these foods and drugs participated in unexpected connections among sites of production and consumption; racial and ethnic categories; and free, forced, and enslaved labor regimes. Second, as commodities developed in the long transition from mercantile to modern capitalism, each substance in some way drew its enduring power from its ability to seduce: to stimulate bodies; to alter minds; to mark class, social, and ethnic boundaries; and to generate wealth. Finally, as objects of scholarly inquiry, each substance rewards interdisciplinary approaches that balance the considerations of pleasure and profit, materiality and morality, and culture and political economy.

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Substance and Shadow
Women and Addiction in the United States
Stephen Kandall
Harvard University Press, 1996

In 1989 Jennifer Johnson was convicted of delivering a controlled substance to a minor. That the minor happened to be Johnson's unborn child made her case all the more complex, controversial, and ultimately, historical. Stephen R. Kandall, a neonatologist and pediatrician, testified as an expert witness on Johnson's behalf. The experience caused him to wonder how one disadvantaged black woman's case became a prosecutorial battlefield in the war on drugs. This book is the product of Kandall's search through the annals of medicine and history to learn how women have fared in this conflict and how drug-dependent women have been treated for the past century and a half.

Kandall's sleuthing uncovers an intriguing and troubling story. Opium, laudanum, and morphine were primary ingredients in the curative "powders" and strengthening "tonics" that physicians freely prescribed and pharmacists dispensed to women a hundred and fifty years ago. Or a woman could easily dose herself with narcotics and alcohol in the readily available form of "patent" medicines sold in every town and touted in popular magazines ("Over a million bottles sold and in every one a cure!"). For the most part unaware of their dangers, women turned to these remedies for "female complaints," such as "womb disease" and "congestion of the ovaries," as well as for "neurasthenia," a widespread but vague nervous malady attributed to women's weaker, more sensitive natures. Not surprisingly, by the latter half of the nineteenth century the majority of America's opiate addicts were women.

The more things change, the more they remain the same: Substance and Shadow shows how, though attitudes and drugs may vary over time--from the laudanum of yesteryear to the heroin of the thirties and forties, the tranquilizers of the fifties, the consciousness-raising or prescription drugs of the sixties, and the ascendance of crack use in the eighties--dependency remains an issue for women. Kandall traces the history of questionable treatment that has followed this trend. From the maintenance clinics of the early twenties to the "federal farms" of mid-century to the detoxification efforts and methadone maintenance that flourished in the wake of the Women's Movement, attempts to treat drug-dependent women have been far from adequate. As he describes current policies that put money into drug interdiction and prisons, but offer little in the way of treatment or hope for women like Jennifer Johnson, Kandall calls our attention to the social and personal costs of demonizing and punishing women addicts rather than trying to improve their circumstances and give them genuine help.

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The Substance of Shadow
A Darkening Trope in Poetic History
John Hollander
University of Chicago Press, 2016
John Hollander, poet and scholar, was a master whose work joined luminous learning and imaginative risk. This book, based on the unpublished Clark Lectures Hollander delivered in 1999 at Cambridge University, witnesses his power to shift the horizons of our thinking, as he traces the history of shadow in British and American poetry from the Renaissance to the end of the twentieth century.

Shadow shows itself here in myriad literary identities, revealing its force as a way of seeing and a form of knowing, as material for fable and parable. Taking up a vast range of texts—from the Bible, Dante, Shakespeare, and Milton to Poe, Dickinson, Eliot, and Stevens—Hollander describes how metaphors of shadow influence our ideas of dreaming, desire, doubt, and death. These shadows of poetry and prose fiction point to unknown, often fearful domains of human experience, showing us concealed shapes of truth and possibility. Crucially, Hollander explores how shadows in poetic history become things with a strange substance and life of their own: they acquire the power to console, haunt, stalk, wander, threaten, command, and destroy. Shadow speaks, even sings, revealing to us the lost as much as the hidden self.

An extraordinary blend of literary analysis and speculative thought, Hollander’s account of the substance of shadow lays bare the substance of poetry itself.   
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