Using extensive interviews, hundreds of transcripts, focus-group discussions with viewers, and his own experiences as an audience member, Joshua Gamson argues that talk shows give much-needed, high-impact public visibility to sexual nonconformists while also exacerbating all sorts of political tensions among those becoming visible. With wit and passion, Freaks Talk Back illuminates the joys, dilemmas, and practicalities of media visibility.

"This entertaining, accessible, sobering discussion should make every viewer sit up and ponder the effects and possibilities of America's daily talk-fest with newly sharpened eyes."—Publishers Weekly

"Bold, witty. . . . There's a lot of empirical work behind this deceptively easy read, then, and it allows for the most sophisticated and complex analysis of talk shows yet."—Elayne Rapping, Women's Review of Books

"Funny, well-researched, fully theorized. . . . Engaged and humane scholarship. . . . A pretty inspiring example of what talking back to the mass media can be."—Jesse Berrett, Village Voice

"An extraordinarily well-researched volume, one of the most comprehensive studies of popular media to appear in this decade."—James Ledbetter, Newsday

He leaped from his chair, ripped off his microphone, and lunged at his ex-wife. Security guards rushed to intercept him. The audience screamed, then cheered. Were producers concerned? Not at all. They were getting what they wanted: the money shot.

From "classy" shows like Oprah to "trashy" shows like Jerry Springer, the key to a talk show's success is what Laura Grindstaff calls the money shot—moments when guests lose control and express joy, sorrow, rage, or remorse on camera. In this new work, Grindstaff takes us behind the scenes of daytime television talk shows, a genre focused on "real" stories told by "ordinary" people. Drawing on extensive interviews with producers and guests, her own attendance of dozens of live tapings around the country, and more than a year's experience working on two nationally televised shows, Grindstaff shows us how producers elicit dramatic performances from guests, why guests agree to participate, and the supporting roles played by studio audiences and experts.

Grindstaff traces the career of the money shot, examining how producers make stars and experts out of ordinary people, in the process reproducing old forms of cultural hierarchy and class inequality even while seeming to challenge them. She argues that the daytime talk show does give voice to people normally excluded from the media spotlight, but it lets them speak only in certain ways and under certain rules and conditions. Working to understand the genre from the inside rather than pass judgment on it from the outside, Grindstaff asks not just what talk shows can tell us about mass media, but also what they reveal about American culture more generally.