front cover of Tequila
Tequila
A Global History
Ian Williams
Reaktion Books, 2015
With its unique aroma and heady buzz—the perfect accompaniment to even the spiciest tacos—tequila has won its way into drinkers’ hearts worldwide. There are few places on earth besides Mexico that have the climate and terrain to evolve the agave plant that makes tequila—and there are even fewer people who have the patience to wait the seven years or more that it takes “the tree of marvels” to grow. In this book, Ian Williams presents a lively history of this potent and popular drink. Beginning with pulque, the drink fermented by the Mayans, Olmecs, and Aztecs and reserved for pregnant women and priests—and their sacrifices—he traces how the Mexicans distilled tequila and mezcal (mescal) and began its heady surge into global popularity. From twenty-year añejos to giggle-inducing margaritas to the bravado—and regret—of that round of shots, he offers a history as gripping as the drink itself.

Williams visits countless tequila producers, distributors, and connoisseurs to tell the story of how tequila started in the agave lands of Mexico, became an icon of youthful inebriation, and developed, today, into a truly artisanal product drawing the most discerning drinkers. Peppered throughout are illustrations that capture tequila’s Mexican heritage and commercial image. Including recipes for tequila-based cocktails, as well as advice on the buying, storing, tasting, and serving of tequila, this history will delight any beverage aficionado or anyone interested in the history of Mexico and its culinary riches.   
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front cover of Tequila
Tequila
A Natural and Cultural History
Ana G. Valenzuela-Zapata and Gary Paul Nabhan
University of Arizona Press, 2004
The array of bottles is impressive, their contents finely tuned to varied tastes. But they all share the same roots in Mesoamerica's natural bounty and human culture.

The drink is tequila—more properly, mescal de tequila, the first mescal to be codified and recognized by its geographic origin and the only one known internationally by that name. In ¡Tequila! A Natural and Cultural History, Ana G. Valenzuela-Zapata, the leading agronomist in Mexico's tequila industry, and Gary Paul Nabhan, one of America's most respected ethnobotanists, plumb the myth of tequila as they introduce the natural history, economics, and cultural significance of the plants cultivated for its production.

Valenzuela-Zapata and Nabhan take you into the agave fields of Mexico to convey their passion for the century plant and its popular by-product. In the labor-intensive business of producing quality mescal, the cultivation of tequila azul is maintained through traditional techniques passed down over generations. They tell how jimadores seek out the mature agaves, strip the leaves, and remove the heavy heads from the field; then they reveal how the roasting and fermentation process brings out the flavors that cosmopolitan palates crave.

Today in Oaxaca it's not unusual to find small-scale mescal-makers vending their wares in the market plaza, while in Jalisco the scale of distillation facilities found near the town of Tequila would be unrecognizable to old José Cuervo. Valenzuela-Zapata and Nabhan trace tequila's progress from its modest beginnings to one of the world's favored spirits, tell how innovations from cross-cultural exchanges made fortunes for Cuervo and other distillers, and explain how the meteoric rise in tequila prices is due to an epidemic—one they predicted would occur—linked to the industry's cultivation of just one type of agave.

The tequila industry today markets more than four hundred distinct products through a variety of strategies that heighten the liquor's mystique, and this book will educate readers about the grades of tequila, from blanco to añejo, and marks of distinction for connoisseurs who pay up to two thousand dollars for a bottle. ¡Tequila! A Natural and Cultural History will feed anyone's passion for the gift of the blue agave as it heightens their appreciation for its rich heritage.
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