front cover of The Folkloresque
The Folkloresque
Reframing Folklore in a Popular Culture World
Michael Dylan Foster
Utah State University Press, 2015

This volume introduces a new concept to explore the dynamic relationship between folklore and popular culture: the “folkloresque.” With “folkloresque,” Foster and Tolbert name the product created when popular culture appropriates or reinvents folkloric themes, characters, and images. Such manufactured tropes are traditionally considered outside the purview of academic folklore study, but the folkloresque offers a frame for understanding them that is grounded in the discourse and theory of the discipline.

Fantasy fiction, comic books, anime, video games, literature, professional storytelling and comedy, and even popular science writing all commonly incorporate elements from tradition or draw on basic folklore genres to inform their structure. Through three primary modes—integration, portrayal, and parody—the collection offers a set of heuristic tools for analysis of how folklore is increasingly used in these commercial and mass-market contexts.

The Folkloresque challenges disciplinary and genre boundaries; suggests productive new approaches for interpreting folklore, popular culture, literature, film, and contemporary media; and encourages a rethinking of traditional works and older interpretive paradigms.
 

Contributors: Trevor J. Blank, Chad Buterbaugh, Bill Ellis, Timothy H. Evans, Michael Dylan Foster, Carlea Holl-Jensen, Greg Kelley, Paul Manning, Daniel Peretti, Gregory Schrempp, Jeffrey A. Tolbert


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Möbius Media
Popular Culture, Folklore, and the Folkloresque
Jeffrey A. Tolbert
Utah State University Press, 2024
Möbius Media explores the interplay of popular and traditional cultures, reminding readers that expressive cultural forms are never mutually exclusive but exist in a state of creative tension and interconnection, merging and (re)defining one another. With this insightful volume, editors Jeffrey Tolbert and Michael Dylan Foster build on their earlier work, The Folkloresque, by considering how folklore is understood and mobilized within a variety of popular discourses and commercial marketplaces.
 
The collection challenges readers to consider the stakes of labeling something as folklore or folk. It demonstrates the rhetorical and political potency of ideas such as traditionality, heritage, and community in storytelling venues (including films, games, and even podcasts), in the construction and policing of genres, and in the selling of commodities. By interrogating popular media and expressions that make use of ideas such as folklore, tradition, authenticity, and heritage, Möbius Media further develops the theoretical applicability of the folkloresque concept and encourages productive interdisciplinary dialogue. Through the lens of the folkloresque, scholars can better see the hidden ideologies that inform the marketplace and influence contemporary modes of communication.
 
This interdisciplinary work will appeal to scholars and students of cultural studies, media studies, popular culture, literature, anthropology, and related areas.
 
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