A twisting path through Austin’s underground music scene in the twentieth century’s last decade, narrated by the people who were there.
It’s 1990 in Austin, Texas. The next decade will be a tipping point in the city's metamorphosis from sleepy college town to major city. Beneath the increasingly slick exterior, though, a group of like-minded contrarians were reimagining an underground music scene. Embracing a do-it-yourself ethos, record labels emerged to release local music, zines cheered and jeered acts beneath the radar of mainstream media outlets, and upstart clubs provided a home venue for new bands to build their sound.
This vibrant scene valued expression over erudition, from the razor-sharp songcraft of Spoon to the fuzzed-out poptones of Sixteen Deluxe, and blurred the boundaries between observer and participant. Evolving in tandem with the city’s emergence on the national stage via the film Slacker and the SXSW conference and festivals, Austin’s musical underground became a spiritual crucible for the uneasy balance between commercial success and cultural authenticity, a tension that still resonates today.
The first book about Austin underground music in the ’90s, A Curious Mix of People is an oral history that tells the story of this transformative decade through the eyes of the musicians, writers, DJs, club owners, record-store employees, and other key figures who were there.
2023 ARSC Awards for Excellence in Historical Recorded Sound Research, Association for Recorded Sound Collections
An insider’s look at how Chicago’s underground music industry transformed indie rock in the 1990s.
In the 1990s, Chicago was at the center of indie rock, propelling bands like the Smashing Pumpkins and Liz Phair to the national stage. The musical ecosystem from which these bands emerged, though, was expansive and diverse. Grunge players comingled with the electronic, jazz, psychedelic, and ambient music communities, and an inventive, collaborative group of local labels—kranky, Drag City, and Thrill Jockey, among others—embraced the new, evolving sound of indie “rock.” Bruce Adams, co-founder of kranky records, was there to bear witness.
In You’re with Stupid, Adams offers an insider’s look at the role Chicago’s underground music industry played in the transformation of indie rock. Chicago labels, as Adams explains, used the attention brought by national acts to launch bands that drew on influences outside the Nirvana-inspired sound then dominating pop. The bands themselves—Labradford, Godspeed You! Black Emperor, Low—were not necessarily based in Chicago, but it was Chicago labels like kranky that had the ears and the infrastructure to do something with this new music. In this way, Chicago-shaped sounds reached the wider world, presaging the genre-blending music of the twenty-first century. From an author who helped create the scene and launched some of its best music, You’re with Stupid is a fascinating and entertaining read.
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