BiblioVault - Books about United Fruit Company

Archive Matter

A Camera in the Laboratory of the Modern

Liliana Gómez

Diaphanes, 2023

A journey through the United Fruit Company’s photo archive and its documentation of corporate expansion into the Caribbean.

The establishment of the United Fruit Company as a global political agent with its banana plantations was met with considerable resistance. Now the company’s photographic records are the focal point of Archive Matter as it examines photography’s historical and political impact through the argument that this overlooked, but important, archive made capitalist expansion into the Caribbean possible.

Author Liliana Gómez examines the images from within their “optical unconscious” and via the archive’s silences and omissions. The implication of these silences, Gómez argues, is the attempt to conceal the violence embedded within the realities of the plantations’ daily operations and corporate efforts to “modernize” the Caribbean.

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Banana Wars

Power, Production, and History in the Americas

Steve Striffler and Mark Moberg, eds.

Duke University Press, 2003

Over the past century, the banana industry has radically transformed Latin America and the Caribbean and become a major site of United States–Latin American interaction. Banana Wars is a history of the Americas told through the cultural, political, economic, and agricultural processes that brought bananas from the forests of Latin America and the Caribbean to the breakfast tables of the United States and Europe. The first book to examine these processes in all the western hemisphere regions where bananas are grown for sale abroad, Banana Wars advances the growing body of scholarship focusing on export commodities from historical and social scientific perspectives.

Bringing together the work of anthropologists, sociologists, economists, historians, and geographers, this collection reveals how the banana industry marshaled workers of differing nationalities, ethnicities, and languages and, in so doing, created unprecedented potential for conflict throughout Latin American and the Caribbean. The frequently abusive conditions that banana workers experienced, the contributors point out, gave rise to one of Latin America’s earliest and most militant labor movements. Responding to both the demands of workers’ organizations and the power of U.S. capital, Latin American governments were inevitably affected by banana production. Banana Wars explores how these governments sometimes asserted their sovereignty over foreign fruit companies, but more often became their willing accomplices. With several essays focusing on the operations of the extraordinarily powerful United Fruit Company, the collection also examines the strategies and reactions of the American and European corporations seeking to profit from the sale of bananas grown by people of different cultures working in varied agricultural and economic environments.

Contributors
Philippe Bourgois
Marcelo Bucheli
Dario Euraque
Cindy Forster
Lawrence Grossman
Mark Moberg
Laura T. Raynolds
Karla Slocum
John Soluri
Steve Striffler
Allen Wells

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Bitter Fruit

The Story of the American Coup in Guatemala, Revised and Expanded

Stephen Schlesinger and Stephen Kinzer

Harvard University Press, 2005

Bitter Fruit is a comprehensive and insightful account of the CIA operation to overthrow the democratically elected government of Jacobo Arbenz of Guatemala in 1954. First published in 1982, this book has become a classic, a textbook case of the relationship between the United States and the Third World. The authors make extensive use of U.S. government documents and interviews with former CIA and other officials. It is a warning of what happens when the United States abuses its power.

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Bitter Fruit

The Story of the American Coup in Guatemala, With New Essays by John H. Coatsworth, Richard A. Nuccio, and Stephen Kinzer

Stephen Schlesinger and Stephen Kinzer

Harvard University Press, 1999

THIS EDITION HAS BEEN REPLACED BY A NEWER EDITION.

Bitter Fruit recounts in telling detail the CIA operation to overthrow the democratically elected government of Jacobo Arbenz of Guatemala in 1954. The 1982 book has become a classic, a textbook case study of Cold War meddling that succeeded only to condemn Guatemala to decades of military dictatorship. The authors make extensive use of U.S. government publications and documents, as well as interviews with former CIA and other officials. The Harvard edition includes a powerful new introduction by historian John Coatsworth, Director of the David Rockefeller Center for Latin American Studies; an insightful prologue by Richard Nuccio, former State Department official who revealed recent evidence of CIA misconduct in Guatemala to Congress; and a compelling afterword by coauthor Stephen Kinzer, now Istanbul bureau chief for the New York Times, summarizing developments that led from the 1954 coup to the peace accords that ended Guatemala's civil strife forty years later.

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Eli and the Octopus

The CEO Who Tried to Reform One of the World’s Most Notorious Corporations

Matt Garcia

Harvard University Press, 2023

The poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption.

At 8 a.m. on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattan’s Pan Am building. The immigrant-turned-CEO of United Brands—formerly United Fruit, now Chiquita—Black seemed an embodiment of the American dream. United Brands was transformed under his leadership—from the “octopus,” a nickname that captured the corrupt power the company had held over Latin American governments, to “the most socially conscious company in the hemisphere,” according to a well-placed commentator. How did it all go wrong?

Eli and the Octopus traces the rise and fall of an enigmatic business leader and his influence on the nascent project of corporate social responsibility. Born Menashe Elihu Blachowitz in Lublin, Poland, Black arrived in New York at the age of three and became a rabbi before entering the business world. Driven by the moral tenets of his faith, he charted a new course in industries known for poor treatment of workers, partnering with labor leaders like Cesar Chavez to improve conditions. But risky investments, economic recession, and a costly wave of natural disasters led Black away from the path of reform and toward corrupt backroom dealing.

Now, two decades after Google’s embrace of “Don’t be evil” as its unofficial motto, debates about “ethical capitalism” are more heated than ever. Matt Garcia presents an unvarnished portrait of Black’s complicated legacy. Exploring the limits of corporate social responsibility on American life, Eli and the Octopus offers pointed lessons for those who hope to do good while doing business.

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In the Shadows of State and Capital

The United Fruit Company, Popular Struggle, and Agrarian Restructuring in Ecuador, 1900–1995

Steve Striffler

Duke University Press, 2002

Winner of the 2001 President’s Award of the Social Science History Association

In the Shadows of State and Capital tells the story of how Ecuadorian peasants gained, and then lost, control of the banana industry. Providing an ethnographic history of the emergence of subcontracting within Latin American agriculture and of the central role played by class conflict in this process, Steve Striffler looks at the quintessential form of twentieth-century U.S. imperialism in the region—the banana industry and, in particular, the United Fruit Company (Chiquita). He argues that, even within this highly stratified industry, popular struggle has contributed greatly to processes of capitalist transformation and historical change.
Striffler traces the entrance of United Fruit into Ecuador during the 1930s, its worker-induced departure in the 1960s, the troubled process through which contract farming emerged during the last half of the twentieth century, and the continuing struggles of those involved. To explore the influence of both peasant activism and state power on the withdrawal of multinational corporations from banana production, Striffler draws on state and popular archives, United Fruit documents, and extensive oral testimony from workers, peasants, political activists, plantation owners, United Fruit administrators, and state bureaucrats. Through an innovative melding of history and anthropology, he demonstrates that, although peasant-workers helped dismantle the foreign-owned plantation, they were unable to determine the broad contours through which the subsequent system of production—contract farming—emerged and transformed agrarian landscapes throughout Latin America.
By revealing the banana industry’s impact on processes of state formation in Latin America, In the Shadows of State and Capital will interest historians, anthropologists, and political scientists, as well as scholars of globalization and agrarian studies.

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