A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.
“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.
Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Now in paperback!
Former students, colleagues and friends of the eminent classicist and historian Louis H. Feldman are pleased to honor him with a Jubilee volume. While Feldman has long been considered an outstanding scholar of Josephus, his scholarly interests and research interests pertain to almost all aspects of the ancient world and Jews.
A reclamation of experience as the foremost concept in the work of William James, and a powerful argument for the continuing importance of his philosophy.How does one deploy experience without succumbing to a foundationalist epistemology or an account of the subject rooted in immediately given objects of consciousness? In the wake of the so-called linguistic turn of the twentieth century, this is a question anyone thinking philosophically about experience must ask.Alexis Dianda answers through a reading of the pragmatic tradition, culminating in a defense of the role of experience in William James’s thought. Dianda argues that by reconstructing James’s philosophical project, we can locate a model of experience that not only avoids what Wilfrid Sellars called “the myth of the given” but also enriches pragmatism broadly. First, Dianda identifies the motivations for and limitations of linguistic nominalism, insisting that critics of experience focus too narrowly on justification and epistemic practices. Then, by emphasizing how James’s concept of experience stresses the lived, affective, and nondiscursive, the argument holds that a more robust notion of experience is necessary to reflect not just how we know but how we act.The Varieties of Experience provides a novel reconstruction of the relationship between psychology, moral thought, epistemology, and religion in James’s work, demonstrating its usefulness in tackling issues such as the relevance of perception to knowledge and the possibility of moral change. Against the tide of neopragmatic philosophers such as Richard Rorty and Robert Brandom, who argue that a return to experience must entail appeals to foundationalism or representationalism, Dianda’s intervention rethinks not only the value and role of experience but also the aims and resources of pragmatic philosophy today.
Why do some countries progress while others stagnate? Why does adversity strengthen some countries and weaken others? Indeed, in this era of unprecedented movement of people, goods, and ideas, just what constitutes a nation-state? Forrest Colburn and Arturo Cruz suggest how fundamental these questions are through an exploration of the evolution of Guatemala, El Salvador, Honduras, Nicaragua, and Costa Rica over the last quarter of a century, a period of intriguing, often confounding, paradoxes in Central America's development.
Offering an elegant defense of empiricism, Colburn and Cruz explore the roles of geography and political choice in constructing nations and states. Countries are shown to be unique: there are a daunting number of variables. There is causality, but not the kind that can be revealed in the laboratory or on the blackboard. Liberalism—today defined as democracy and unfettered markets—may be in vogue, but it has no inherent determinants. Democracy and market economies, when welded to the messy realities of individual countries, are compatible with many different outcomes. The world is more pluralistic in both causes and effects than either academic theories or political rhetoric suggest.
In Varieties of Muslim Experience, anthropologist Lawrence Rosen explores aspects of Arab Muslim life that are, at first glance, perplexing to Westerners. He ranges over such diverse topics as why Arabs eschew portraiture, why a Muslim scientist might be attracted to fundamentalism, and why the Prophet must be protected from blasphemous cartoons. What connects these seemingly disparate features of Arab social, political, and cultural life? Rosen argues that the common thread is the importance Arabs place on the negotiation of interpersonal relationships—a link that helps to explain actions as seemingly unfathomable as suicide bombing and as elusive as Quranic interpretation.
Written with eloquence and a deep knowledge of the entire spectrum of Muslim experience, Rosen’s book will interest not only anthropologists and Islamicists but anyone invested in better understanding the Arab world.
The world shows up for us—it is present in our thought and perception. But, as Alva Noë contends in his latest exploration of the problem of consciousness, it doesn’t show up for free. The world is not simply available; it is achieved rather than given. As with a painting in a gallery, the world has no meaning—no presence to be experienced—apart from our able engagement with it. We must show up, too, and bring along what knowledge and skills we’ve cultivated. This means that education, skills acquisition, and technology can expand the world’s availability to us and transform our consciousness.Although deeply philosophical, Varieties of Presence is nurtured by collaboration with scientists and artists. Cognitive science, dance, and performance art as well as Kant and Wittgenstein inform this literary and personal work of scholarship intended no less for artists and art theorists, psychologists, cognitive scientists, and anthropologists than for philosophers.Noë rejects the traditional representational theory of mind and its companion internalism, dismissing outright the notion that conceptual knowledge is radically distinct from other forms of practical ability or know-how. For him, perceptual presence and thought presence are species of the same genus. Both are varieties of exploration through which we achieve contact with the world. Forceful reflections on the nature of understanding, as well as substantial examination of the perceptual experience of pictures and what they depict or model are included in this far-ranging discussion.
A hundred years after William James delivered the celebrated lectures that became The Varieties of Religious Experience, one of the foremost thinkers in the English-speaking world returns to the questions posed in James's masterpiece to clarify the circumstances and conditions of religion in our day. An elegant mix of the philosophy and sociology of religion, Charles Taylor's powerful book maintains a clear perspective on James's work in its historical and cultural contexts, while casting a new and revealing light upon the present.Lucid, readable, and dense with ideas that promise to transform current debates about religion and secularism, Varieties of Religion Today is much more than a revisiting of James's classic. Rather, it places James's analysis of religious experience and the dilemmas of doubt and belief in an unfamiliar but illuminating context, namely the social horizon in which questions of religion come to be presented to individuals in the first place.Taylor begins with questions about the way in which James conceives his subject, and shows how these questions arise out of different ways of understanding religion that confronted one another in James's time and continue to do so today. Evaluating James's treatment of the ethics of belief, he goes on to develop an innovative and provocative reading of the public and cultural conditions in which questions of belief or unbelief are perceived to be individual questions. What emerges is a remarkable and penetrating view of the relation between religion and social order and, ultimately, of what "religion" means.
The Varieties of Religious Experience, first delivered as the Gifford Lectures in Edinburgh, was published in 1902 and quickly established itself as a classic. It ranks with its great predecessor, The Principles of Psychology, as one of William James's masterworks.The book is not concerned with institutional religion. Its subtitle is "A Study in Human Nature," and James defines his subject as the feelings, acts, and experiences of individuals in relation to what they consider to be divine. His broad topics include the religion of healthy-mindedness; the sick soul; the divided self and its unification; conversion; saintliness; and mysticism. These and other phenomena are vividly documented by individual case histories--recorded in autobiographies, diaries, confessions, and similar writings--drawn from the whole range of world literature.Constantly reprinted over the years, Varieties here appears for the first time in an edition prepared and annotated according to modern standards of textual scholarship. Manuscript material has been used to recover the form in which the last two lectures were originally delivered.
“What does it mean to say that we live in a secular age?” This apparently simple question opens into the massive, provocative, and complex A Secular Age, where Charles Taylor positions secularism as a defining feature of the modern world, not the mere absence of religion, and casts light on the experience of transcendence that scientistic explanations of the world tend to neglect.In Varieties of Secularism in a Secular Age, a prominent and varied group of scholars chart the conversations in which A Secular Age intervenes and address wider questions of secularism and secularity. The distinguished contributors include Robert Bellah, José Casanova, Nilüfer Göle, William E. Connolly, Wendy Brown, Simon During, Colin Jager, Jon Butler, Jonathan Sheehan, Akeel Bilgrami, John Milbank, and Saba Mahmood.Varieties of Secularism in a Secular Age succeeds in conveying to readers the complexity of secularism while serving as an invaluable guide to a landmark book.
Thirty-three million people in the United States speak some variety of Spanish, making it the second most used language in the country. Some of these people are recent immigrants from many different countries who have brought with them the linguistic traits of their homelands, while others come from families who have lived in this country for hundreds of years. John M. Lipski traces the importance of the Spanish language in the United States and presents an overview of the major varieties of Spanish that are spoken there.
Varieties of Spanish in the United States provides—in a single volume—useful descriptions of the distinguishing characteristics of the major varieties, from Cuban and Puerto Rican, through Mexican and various Central American strains, to the traditional varieties dating back to the sixteenth and eighteenth centuries found in New Mexico and Louisiana. Each profile includes a concise sketch of the historical background of each Spanish-speaking group; current demographic information; its sociolinguistic configurations; and information about the phonetics, morphology, syntax, lexicon, and each group's interactions with English and other varieties of Spanish. Lipski also outlines the scholarship that documents the variation and richness of these varieties, and he probes the phenomenon popularly known as "Spanglish."
The distillation of an entire academic career spent investigating and promoting the Spanish language in the United States, this valuable reference for teachers, scholars, students, and interested bystanders serves as a testimony to the vitality and legitimacy of the Spanish language in the United States. It is recommended for courses on Spanish in the United States, Spanish dialectology and sociolinguistics, and teaching Spanish to heritage speakers.
In Varieties of State Regulation, Yukyung Yeo explores how, despite China’s increasing integration into the global market, the Chinese central party-state continues to oversee the most strategic sectors of its economy. Since the 1990s, as major state firms were spun off from the ministries that managed them under the central planning system, the nature of the state in governing the economy has been remarkably transformed into that of a regulator.Based on over 100 interviews conducted with Chinese central and local officials, firms, scholars, journalists, and consultants, the book demonstrates that the form of central state control varies considerably across leading industrial sectors, depending on the dominant mode of state ownership, conception of control, and governing structure. By analyzing and comparing institutional dynamics across various sectors, Yeo explains variations in the pattern of China’s regulation of its economy. She contrasts the regulation of the automobile industry, a relatively decentralized sector, with the highly-centralized telecommunications industry, and demonstrates how China’s central party-state maintains regulatory authority over key local state-owned enterprises. Placing these findings in historical and comparative contexts, the book presents the evolution and current practice of state regulation in China and examines its compatibility with other contemporary government practices.
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