A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.
“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.
Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
LIVINGSTON AND THE TOMATO
A.W. LIVINGSTON The Ohio State University Press, 1998 Library of Congress SB349.L78 1998 | Dewey Decimal 635.642
A. W Livingston (1821-98) was a Reynoldsburg, Ohio, tomato seedsman who was the best known developer of tomato varieties in the United States in the nineteenth century. First published in 1893, Livingston and the Tomato contains both descriptions and drawings of the tomato varieties he developed. The book features over sixty tomato recipes, including ones for slicing, frying, escalloping, baking, and broiling tomatoes; as well as for tomato toast, custard, soup, pie, preserves, figs, jam, butter, salad, sauce, and omelets.
Livingston's pioneering work; his entrepreneurial sons, who transformed his efforts into a successful business concern; the application of scientific principles to agricultural practices; and the tremendous growth of the canning and preserving industries are all reflections of the spirit of Ohio and America on the cusp of the twentieth century.
This book—beautifully photographed and engagingly written—introduces hardworking, resourceful men and women who represent an artisanal craft that has roots in Europe but has been a Wisconsin tradition since the 1850s. Wisconsin produces more than 600 varieties of cheese, from massive wheels of cheddar and swiss to bricks of brick and limburger, to such specialties as crescenza-stracchino and juustoleipa. These masters combine tradition, technology, artistry, and years of dedicated learning—in a profession that depends on fickle, living ingredients—to create the rich tastes and beautiful presentation of their skillfully crafted products.
Certification as a Master Cheesemaker typically takes almost fifteen years. An applicant must hold a cheesemaking license for at least ten years, create one or two chosen varieties of cheese for at least five years, take more than two years of university courses, consent to constant testing of their cheese and evaluation of their plant, and pass grueling oral and written exams to be awarded the prestigious title.
James Norton and Becca Dilley interviewed these dairy artisans, listened to their stories, tasted their cheeses, and explored the plants where they work. They offer here profiles of forty-three active Master Cheesemakers of Wisconsin, as well as a glossary of cheesemaking terms, suggestions of operations that welcome visitors for tours, tasting notes and suggested food pairings, and tasty nuggets (shall we say curds?) of information on everything to do with cheese.
Winner, Best Midwest Regional Interest Book, Midwest Book Awards
Former students, colleagues and friends of the eminent classicist and historian Louis H. Feldman are pleased to honor him with a Jubilee volume. While Feldman has long been considered an outstanding scholar of Josephus, his scholarly interests and research interests pertain to almost all aspects of the ancient world and Jews.
Paperback format of an essential Brill resource
Articles cover topics such as biblical interpretation, Judaism and Hellenism, Jews and Gentiles, history of the Mishnah and Talmud periods, and Jerusalem
Contributors include the most prominent international scholars
This book investigates the governance structures and mechanisms of knowledge and technology transfer in the context of innovation and production systems in six regions of Europe. For that purpose, the author develops a new and innovative heuristic governance model of knowledge transfer systems. Against the assumption of far-reaching institutional coherence and homogeneity of national systems in existing scholarship, Michael Ortiz demonstrates that national innovation and production systems are regionally variegated. With analyses of strengths and weaknesses, barriers, shortcomings, and dilemmas of regional innovation and knowledge transfer systems, the book ultimately identifies best practice models and policy recommendations for the investigated regions.
Why do some countries progress while others stagnate? Why does adversity strengthen some countries and weaken others? Indeed, in this era of unprecedented movement of people, goods, and ideas, just what constitutes a nation-state? Forrest Colburn and Arturo Cruz suggest how fundamental these questions are through an exploration of the evolution of Guatemala, El Salvador, Honduras, Nicaragua, and Costa Rica over the last quarter of a century, a period of intriguing, often confounding, paradoxes in Central America’s development.Offering an elegant defense of empiricism, Colburn and Cruz explore the roles of geography and political choice in constructing nations and states. Countries are shown to be unique: there are a daunting number of variables. There is causality, but not the kind that can be revealed in the laboratory or on the blackboard. Liberalism—today defined as democracy and unfettered markets—may be in vogue, but it has no inherent determinants. Democracy and market economies, when welded to the messy realities of individual countries, are compatible with many different outcomes. The world is more pluralistic in both causes and effects than either academic theories or political rhetoric suggest.
Satterwhite analyzes the work of revisionist thinkers in four East European countries whose critique of the orthodox “official” Marxism laid the philosophical groundwork for the 1989-1990 upheavals in Eastern Europe and a reassessment of Marxist thought generally throughout the world.
Owen Flanagan argues in this book for a more psychologically realistic ethical reflection and spells out the ways in which psychology can enrich moral philosophy. Beginning with a discussion of such “moral saints” as Gandhi, Mother Teresa, and Oskar Schindler, Flanagan charts a middle course between an ethics that is too realistic and socially parochial and one that is too idealistic, giving no weight to our natures.
In Varieties of Muslim Experience, anthropologist Lawrence Rosen explores aspects of Arab Muslim life that are, at first glance, perplexing to Westerners. He ranges over such diverse topics as why Arabs eschew portraiture, why a Muslim scientist might be attracted to fundamentalism, and why the Prophet must be protected from blasphemous cartoons. What connects these seemingly disparate features of Arab social, political, and cultural life? Rosen argues that the common thread is the importance Arabs place on the negotiation of interpersonal relationships—a link that helps to explain actions as seemingly unfathomable as suicide bombing and as elusive as Quranic interpretation.
Written with eloquence and a deep knowledge of the entire spectrum of Muslim experience, Rosen’s book will interest not only anthropologists and Islamicists but anyone invested in better understanding the Arab world.
The patrolman has the most difficult, complex, and least understood task in the police department. Much less is known of him than of his better publicized colleague, the detective. In this important and timely book, James Q. Wilson describes the patrolman and the problems he faces that arise out of constraints imposed by law, politics, public opinion, and the expectations of superiors.
The study considers how the uniformed officer in eight communities deals with such common offenses as assault, theft, drunkenness, vice, traffic, and disorderly conduct. Six of the communities are in New York State: Albany, Amsterdam, Brighton, Nassau County, Newburgh, and Syracuse. The others are Highland Park, Illinois, and Oakland, California.
Enforcing laws dealing with common offenses is especially difficult because it raises the question of administrative discretion. Murder, in the eyes of the police, is unambiguously wrong, and murderers are accordingly arrested; but in cases such as street-corner scuffles or speeding motorists, the patrolman must decide whether to intervene (should the scuffle be stopped? should the motorist be pulled over?) and, if he does, just how to intervene (by arrest? a warning? an interrogation?). In most large organizations, the lowest-ranking members perform the more routinized tasks and the means of accomplishing these tasks are decided by superiors, but in a police department the lowest-ranking officer--the patrolman--is almost solely responsible for enforcing those laws which are the least precise, the most ambiguous. Three ways or "styles" of policing--the watchman, the legalistic, and the service styles--are analyzed and their relation to local politics is explored.
In the final chapter, Mr. Wilson discusses if and how the patrolman's behavior can be changed and examines some current proposals for reorganizing police departments. He observes that the ability of the patrolman to do his job well may determine our success in managing social conflict and our prospects for maintaining a proper balance between liberty and order.
Table of Contents:
1. Introduction 2. THE PATROLMAN The Maintenance of Order Justice as a Constraint Some Organizational Consequences 3. THE POLICE ADMINISTRATOR Managing Discretion Critical Events 4. POLICE DISCRETION The Determinants of Discretion The Eight Communities The Uses of Discretion 5. THE WATCHMAN STYLE The Organizational Context Some Consequences 6. THE LEGALISTIC STYLE The Organizational Context Some Consequences 7. THE SERVICE STYLE The Organizational Context Some Consequences 8. POLITICS AND THE POLICE Politics and the Watchman Style Politics and the Service Style Politics and the Legalistic Style Some Findings from National Data 9. CONCLUSIONS AND POLICY IMPLICATIONS
Reviews of this book: [This book] is a departure from the traditional treatise...and actually does take a large and long-awaited step toward revitalizing an exciting and important but inexcusably weak area of political science. --The American Political Science Review
Reviews of this book: This book "must unquestionably become an indispensable study of politics in the American city. It is based on enormous and detailed research ... The material is presented in a controlled and disciplined no-nonsense style. --New York Review of Books
Reviews of this book: This is surely one of the most informative books about the police ever written .... Varieties of Police Behavior is a rich, sophisticated book by an author unusually able to tackle the comprehensiveness and interdependence of the issues which affect police performance, and his analysis and conclusions have much to teach. --Times Literary Supplement
It is, without doubt, the finest book on the American police ever written, and Professor Wilson is one of our best-known scholars of urban affairs...Rich...full to the brim with increasing details and shrewd insight. Anyone who wants to have an informed opinion about the policeman's relations to law and order ought to read it. --Irving Kristol
Varieties of Presence
Alva Noë Harvard University Press, 2012 Library of Congress B105.E9N64 2012 | Dewey Decimal 128.4
The world shows up for us, but, as Alva Noë contends in his latest exploration of the problem of consciousness, it doesn’t show up for free. We must show up, too, and bring along what knowledge and skills we’ve cultivated. As with a painting in a gallery, the world has no meaning—no presence to be experienced—apart from our able engagement with it.
A hundred years after William James delivered the celebrated lectures that became The Varieties of Religious Experience, one of the foremost thinkers in the English-speaking world returns to the questions posed in James's masterpiece to clarify the circumstances and conditions of religion in our day. An elegant mix of the philosophy and sociology of religion, Charles Taylor's powerful book maintains a clear perspective on James's work in its historical and cultural contexts, while casting a new and revealing light upon the present.
Lucid, readable, and dense with ideas that promise to transform current debates about religion and secularism, Varieties of Religion Today is much more than a revisiting of James's classic. Rather, it places James's analysis of religious experience and the dilemmas of doubt and belief in an unfamiliar but illuminating context, namely the social horizon in which questions of religion come to be presented to individuals in the first place.
Taylor begins with questions about the way in which James conceives his subject, and shows how these questions arise out of different ways of understanding religion that confronted one another in James's time and continue to do so today. Evaluating James's treatment of the ethics of belief, he goes on to develop an innovative and provocative reading of the public and cultural conditions in which questions of belief or unbelief are perceived to be individual questions. What emerges is a remarkable and penetrating view of the relation between religion and social order and, ultimately, of what "religion" means.
“What does it mean to say that we live in a secular age?” This apparently simple question opens into the massive, provocative, and complex A Secular Age, where Charles Taylor positions secularism as a defining feature of the modern world, not the mere absence of religion, and casts light on the experience of transcendence that scientistic explanations of the world tend to neglect.
In Varieties of Secularism in a Secular Age, a prominent and varied group of scholars chart the conversations in which A Secular Age intervenes and address wider questions of secularism and secularity. The distinguished contributors include Robert Bellah, José Casanova, Nilüfer Göle, William E. Connolly, Wendy Brown, Simon During, Colin Jager, Jon Butler, Jonathan Sheehan, Akeel Bilgrami, John Milbank, and Saba Mahmood.
Varieties of Secularism in a Secular Age succeeds in conveying to readers the complexity of secularism while serving as an invaluable guide to a landmark book.
In July 2009, the American Journal of Sociology (AJS) began publishing book reviews by an individual writing as Barbara Celarent, professor of particularity at the University of Atlantis. Mysterious in origin, Celarent’s essays taken together provide a broad introduction to social thinking. Through the close reading of important texts, Celarent’s short, informative, and analytic essays engaged with long traditions of social thought across the globe—from India, Brazil, and China to South Africa, Turkey, and Peru. . . and occasionally the United States and Europe.
Sociologist and AJS editor Andrew Abbott edited the Celarent essays, and in Varieties of Social Imagination, he brings the work together for the first time. Previously available only in the journal, the thirty-six meditations found here allow readers not only to engage more deeply with a diversity of thinkers from the past, but to imagine more fully a sociology—and a broader social science—for the future.
Thirty-three million people in the United States speak some variety of Spanish, making it the second most used language in the country. Some of these people are recent immigrants from many different countries who have brought with them the linguistic traits of their homelands, while others come from families who have lived in this country for hundreds of years. John M. Lipski traces the importance of the Spanish language in the United States and presents an overview of the major varieties of Spanish that are spoken there.
Varieties of Spanish in the United States provides—in a single volume—useful descriptions of the distinguishing characteristics of the major varieties, from Cuban and Puerto Rican, through Mexican and various Central American strains, to the traditional varieties dating back to the sixteenth and eighteenth centuries found in New Mexico and Louisiana. Each profile includes a concise sketch of the historical background of each Spanish-speaking group; current demographic information; its sociolinguistic configurations; and information about the phonetics, morphology, syntax, lexicon, and each group's interactions with English and other varieties of Spanish. Lipski also outlines the scholarship that documents the variation and richness of these varieties, and he probes the phenomenon popularly known as "Spanglish."
The distillation of an entire academic career spent investigating and promoting the Spanish language in the United States, this valuable reference for teachers, scholars, students, and interested bystanders serves as a testimony to the vitality and legitimacy of the Spanish language in the United States. It is recommended for courses on Spanish in the United States, Spanish dialectology and sociolinguistics, and teaching Spanish to heritage speakers.