Strategic Communications in Healthcare: Building Trust, Reputation, and Impact

Strategic Communications in Healthcare: Building Trust, Reputation and Impact is a landmark textbook that combines innovative approaches to communication with the enduring principles that drive effectiveness, influence, and results. Drawing on the real-world expertise of nationally recognized leaders Rose Glenn and David Jarrard—along with a who’s who of senior healthcare communicators and educators—this hands-on guide brings together trust-building, messaging, crisis response, culture, brand, patient experience, research, measurement, AI, and more foundational elements into a cohesive framework for students and professionals alike.