Aboriginal TM: The Cultural and Economic Politics of Recognition
by Jennifer Adese
University of Manitoba Press, 2022
Cloth: 978-1-77284-008-7 | Paper: 978-1-77284-005-6 | eISBN: 978-1-77284-007-0 (epub) | eISBN: 978-1-77284-006-3 (PDF)
TOC
Cover
Contents
Preface
Introduction
Chapter 1. Aboriginal, Aboriginality, Aboriginalism, Aboriginalization: What’s in a Word?
Chapter 2. Aborigalized Multiculturalism™: Canada’s Olympic National Brand
Chapter 3. Selling Aboriginal Experiences and Authenticity: Canadian and Aboriginal Tourism
Chapter 4. Marketing Aboriginality and the Branding of Place: The Case of Vancouver International Airport
Conclusion. Thoughts on the End of Aborignalization and the Turn to Indigenization
Notes
Bibliography
Index
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