173 books match the query 'Commerce' and 13 start with a
Daniella Gandolfo
University of Chicago Press, 2025
A single day in a semilegal market in Lima, Peru, reveals a social world that defies conventional economic logic.
In the heart of Lima’s historic center, the markets of El Hueco (“The Hole”) and sprawling Mesa Redonda pulse with life, with thousands of vendors selling everything from knockoff electronics to religious icons. In A Day in “The Hole,” anthropologist Daniella Gandolfo immerses readers in a single, tumultuous day—the thirty-fourth anniversary of a vendors’ cooperative—while examining the dynamics that sustain these marketplaces.
Through a blend of cinematic storytelling and incisive anthropological insight, Gandolfo reveals a world with its own unique codes. She inspects how vendors embrace expenditure over profit and instability over order, and moving through the sights and sounds of El Hueco and Mesa Redonda, she finds a dissident economy that is as much about survival as it is about spectacle. Gandolfo redefines how we think about urban economies and the unexpected ways these defiant communities thrive in this textured portrait of Lima’s markets and the people who animate them.
Philip Eubanks
Southern Illinois University Press, 2000
This study by Phillip Eubanks challenges traditional accounts of metaphor and significantly expands theories of "conceptual" metaphor by examining Trade Is War metaphor as it occurs in concrete discourse.
Although scholarly interest in metaphor as an aesthetic, linguistic, and cognitive phenomenon has long endured, Eubanks is among the first to consider metaphor in its sociohistorical role. Questioning major accounts of metaphor from Aristotle to the present, Eubanks argues that metaphor is not just influenced by but actually is constituted by its concrete operation.
Far-reaching in its implications for our understanding of metaphor, Eubanks’s premise enables us to see metaphor as a sweeping rhetorical entity even as it accounts for the more localized operations of metaphor of interest to linguists, philosophers of language, and cognitive scientists. Providing a new model of metaphoric functioning, Eubanks reconsiders the most promising account of metaphor to date, the notion of "conceptual metaphor.”
Eubanks focuses on the conceptual metaphor Trade Is War—a metaphor found wherever people discuss business and commerce—to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic works, in popular nonfiction and novels, in historic economic commentary, and in focus group talk. While these examples do reveal a rich variety in the make-up of Trade Is War, much more than mere variety is at stake.
Trade Is War is implicated in an extended and rhetorically complex conversation with other metaphors and literal concepts: trade is peace, Trade Is a Game, Trade Is Friendship, Trade is a Journey, and Markets Are Containers. The recognition and analysis of this constituting conversation furthers a reevaluation theory. What also emerges, however, is a valuable portrait of the discourse of trade itself, a discourse that depends importantly upon a responsive interchange of metaphors.
John R Haddad
Temple University Press, 2014
Ernesto Bassi
Duke University Press, 2017
Peter Candy
University of Michigan Press, 2025
Scott R. Hutson
University Press of Colorado, 2017
Ancient Maya Commerce presents nearly two decades of multidisciplinary research at Chunchucmil, Yucatan, Mexico—a thriving Classic period Maya center organized around commercial exchange rather than agriculture. An urban center without a king and unable to sustain agrarian independence, Chunchucmil is a rare example of a Maya city in which economics, not political rituals, served as the engine of growth. Trade was the raison d’être of the city itself.
Using a variety of evidence—archaeological, botanical, geomorphological, and soil-based—contributors show how the city was a major center for both short- and long-distance trade, integrating the Guatemalan highlands, the Gulf of Mexico, and the interior of the northern Maya lowlands. By placing Chunchucmil into the broader context of emerging research at other Maya cities, the book reorients the understanding of ancient Maya economies. The book is accompanied by a highly detailed digital map that reveals the dense population of the city and the hundreds of streets its inhabitants constructed to make the city navigable, shifting the knowledge of urbanism among the ancient Maya.
Ancient Maya Commerce is a pioneering, thoroughly documented case study of a premodern market center and makes a strong case for the importance of early market economies in the Maya region. It will be a valuable addition to the literature for Mayanists, Mesoamericanists, economic anthropologists, and environmental archaeologists.
Contributors: Anthony P. Andrews, Traci Ardren, Sheryl Luzzadder-Beach, Timothy Beach, Chelsea Blackmore, Tara Bond-Freeman, Bruce H. Dahlin, Patrice Farrell, David Hixson, Socorro Jimenez, Justin Lowry, Aline Magnoni, Eugenia Mansell, Daniel E. Mazeau, Travis Stanton, Ryan V. Sweetwood, Richard E. Terry
Thomas H. Guderjan
University of Alabama Press, 2007
By Lynn A. Meisch
University of Texas Press, 2002
Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.
In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.
Christopher P. Garraty
University Press of Colorado, 2010
Drawing from historical documents and archaeological records from Mesoamerica, the U.S. Southwest, East Africa, and the Andes, this volume reveals the complexity of ancient marketplace development and economic behavior both in hierarchical and non-hierarchical societies. Highlighting four principal themes-the defining characteristics of market exchange; the recognition of market exchange archaeologically; the relationship among market, political, and other social institutions; and the conditions in which market systems develop and change-the book contains a strong methodological and theoretical focus on market exchange.
Diverse contributions from noted scholars show the history of market exchange and other activities to be more dynamic than scholars previously appreciated. Archaeological Approaches to Market Exchange in Ancient Societies will be of interest to archaeologists, anthropologists, material-culture theorists, economists, and historians.
Maxine E. McBrinn
University Press of Colorado, 2008
Contributors examining early agriculture offer models for understanding the transition to agriculture, explore relationships between the spread of agriculture and Uto-Aztecan migrations, and present data from Arizona, New Mexico, and Chihuahua. Contributors focusing on social identity discuss migration, enculturation, social boundaries, and ethnic identities. They draw on case studies that include diverse artifact classes - rock art, lithics, architecture, murals, ceramics, cordage, sandals, baskets, faunal remains, and oral histories. Mexican scholars present data from Chihuahua, Durango, Zacatecas, Michoacan, Coahuila, and Nuevo Leon. They address topics including Spanish-indigenous conflicts, archaeological history, cultural landscapes, and interactions among Mesoamerica, northern Mexico, and the U.S. Southwest.
Laurie D. Webster is a visiting scholar in the Department of Anthropology at the University of Arizona. Maxine E. McBrinn is a postdoctoral research scientist at the Field Museum in Chicago. Proceedings of the 2004 Southwest Symposium. Contributors include Karen R. Adams, M. Nicolás Caretta, Patricia Carot, John Carpenter, Jeffery Clark, Linda S. Cordell, William E. Doolittle, Suzanne L. Eckert, Gayle J. Fritz, Eduardo Gamboa Carrera, Leticia González Arratia, Arturo Guevara Sánchez, Robert J. Hard, Kelly Hays-Gilpin, Marie-Areti Hers, Amber L. Johnson, Steven A. LeBlanc, Patrick Lyons, Jonathan B. Mabry, A. C. MacWilliams, Federico Mancera, Maxine E. McBrinn, Francisco Mendiola Galván, William L. Merrill, Martha Monzón Flores, Scott G. Ortman, John R. Roney, Guadalupe Sanchez de Carpenter, Moisés Valadez Moreno, Bradley J. Vierra, Laurie D. Webster, and Phil C. Weigand.
Craufurd D. Goodwin
University of Michigan Press, 1998
Edited by Ying Zhu and Stanley Rosen
Hong Kong University Press, 2010
Austin Zeiderman
Duke University Press, 2025