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This study by Phillip Eubanks challenges traditional accounts of metaphor and significantly expands theories of "conceptual" metaphor by examining Trade Is War metaphor as it occurs in concrete discourse.

Although scholarly interest in metaphor as an aesthetic, linguistic, and cognitive phenomenon has long endured, Eubanks is among the first to consider metaphor in its sociohistorical role. Questioning major accounts of metaphor from Aristotle to the present, Eubanks argues that metaphor is not just influenced by but actually is constituted by its concrete operation.

Far-reaching in its implications for our understanding of metaphor, Eubanks’s premise enables us to see metaphor as a sweeping rhetorical entity even as it accounts for the more localized operations of metaphor of interest to linguists, philosophers of language, and cognitive scientists. Providing a new model of metaphoric functioning, Eubanks reconsiders the most promising account of metaphor to date, the notion of "conceptual metaphor.”

Eubanks focuses on the conceptual metaphor Trade Is War—a metaphor found wherever people discuss business and commerce—to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic works, in popular nonfiction and novels, in historic economic commentary, and in focus group talk. While these examples do reveal a rich variety in the make-up of Trade Is War, much more than mere variety is at stake.

Trade Is War is implicated in an extended and rhetorically complex conversation with other metaphors and literal concepts: trade is peace, Trade Is a Game, Trade Is Friendship, Trade is a Journey, and Markets Are Containers. The recognition and analysis of this constituting conversation furthers a reevaluation theory. What also emerges, however, is a valuable portrait of the discourse of trade itself, a discourse that depends importantly upon a responsive interchange of metaphors.

Aware that categorical thinking imposes restrictions on the ways we communicate, Stephen R. Yarbrough proposes discourse studies as an alternative to rhetoric and philosophy, both of which are structuralistic systems of inquiry.

Discourse studies, Yarbrough argues, does not support the idea that languages, cultures, or conceptual schemes in general adequately describe linguistic competence. He asserts that a belief in languages and cultures "feeds a false dichotomy: either we share the same codes and conventions, achieving community but risking exclusivism, or we proliferate differences, achieving choice and freedom but risking fragmentation and incoherence." Discourse studies, he demonstrates, works around this dichotomy.

Drawing on philosopher Donald Davidson, Yarbrough establishes the idea that community can be a consequence of communication but is not a prerequisite for it. By disassociating our thinking from conceptual schemes, we can avoid the problems that come with believing in an abstract structure that predates any utterance.

Yarbrough also draws on Mikhail Bakhtin's dialogism to define how utterances operate in life and to show how utterances are involved with power and how power relates to understanding. His discussion of Michel Meyer's problematology treats the questions implied by a statement as the meaning of the statement.

Yarbrough introduces readers to a credible theoretical framework for focusing on discourse rather than on conceptual schemes that surround it and to the potential advantages of our using this approach in daily life.

This comprehensive linguistic survey of the Indo-European groups synthesizes the vast amount of information contained in the spe­cialized handbooks of the individual stocks.

The text begins with an introduction to the concept of the Indo-European language family, the history of its discovery, and the techniques of analysis. The introduction also gives a structural sketch of Proto-Indo-European, the parent language from which the others are descended. Baldi then devotes a chapter to each of the 11 major branches of Indo-European (Italic, Celtic, Indo-Iranian, Greek, Armenian, Albanian, Baltic, Slavic, Germanic, Tocharian, and Anatolian).

Each chapter provides an outline of the external history of the branch, its people, di­alects, and other relevant history. This out­line is followed by a structural sketch of the most important language or languages of the branch (e.g., Old Irish for Celtic, Sanskrit and Avestan for Indo-Iranian, Latin and Osco-Umbrian for Italic). The sketch also contains the phonology, morphology, and syntax of each language. There is lastly a sample text of each language containing both interlinear and free translation. In those branches where there are special issues (e.g., the relation of Italic to Celtic and Baltic to Slavic, or the problem of archaism in Hittite), additional discussions of these issues are pro­vided. Baldi’s final chapter gives a brief out­line of the “minor” Indo-European lan­guages such as Illyrian, Thracian, Raetic, and Phrygian. Adding further to the usefulness of the book are extensive bibliographies, an up-to-date map showing the geographical dis­tribution of the Indo-European languages throughout the world, and a detailed family tree diagram of the members of each sub­group within the Indo-European language family and their interrelationships.