Results by title

69 books match the query 'Middle class' and 2 start with a

cover of A Nation of Realtors®: A Cultural History of the Twentieth-Century American Middle Class

A Nation of Realtors®

A Cultural History of the Twentieth-Century American Middle Class

Jeffrey M. Hornstein

Duke University Press, 2005

How is it that in the twentieth century virtually all Americans came to think of themselves as “middle class”? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity—the professional entrepreneur—and a brand name, “Realtor.” The Realtors worked doggedly to make home ownership a central element of what became known as the “American dream.” Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century.

Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors® illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity.
 

[more]
cover of American Family: A Televised Life

American Family

A Televised Life

Jeffrey Ruoff

University of Minnesota Press, 2001

The first in-depth look at this pioneering "reality TV" documentary.

Before 1973, the Loud family of Santa Barbara, California, lived in the privacy of their own home. With the airing of the documentary An American Family, that "privacy" extended to every American home with a television-and there was no going back to the happy land of Beaver, Donna Reed, and Father Knows Best. This book is the first to offer a close, sustained look at An American Family-the documentary that blurred conventions, stirred passions among viewers and reviewers, revised impressions of family life and definitions of private and public, and began the breakdown of distinctions between reality and spectacle that culminated in cultural phenomena from The Oprah Winfrey Show to Survivor.

While placing Craig Gilbert’s innovative series in the context of 1970s nonfiction film and television, Jeffrey Ruoff tells the story behind An American Family from conception to broadcast, from reception to long-term impact. He reintroduces us to the Louds as intimate details of their daily lives, from one child’s dance recital to another’s gay lifestyle to the parents’ divorce proceedings, unfold first before the camera and then before American viewers, challenging audiences to think seriously about family, marital relations, sexuality, affluence, and the American dream. In the documentary’s immediate impact-on both producers and viewers of media-Ruoff uncovers the roots of new nonfiction forms including confessional talk shows like Oprah, first-person documentary films like Ross McElwee’s acclaimed Sherman’s March, and reality TV programs such as The Real World, Survivor, and Big Brother. A comprehensive production and reception study, Ruoff’s work restores An American Family to its rightful, pioneering place in the history of American television.Visible Evidence Series, volume 11
[more]